Franchise News
Roark Capital Group Makes Growth Equity Investment in Orangetheory Fitness
Strategic investment will help support the fitness franchise brand’s development and expansion
An affiliate of private equity firm Roark Capital Group recently made a growth equity investment in Orangetheory Fitness, one of the fastest growing fitness franchises.
Specific terms of the deal were not disclosed, but Orangetheory Fitness Co-founder and CEO Dave Long said the investment would help support the company’s development expansion and brand growth.
Roark Capital Group is no stranger to investing in franchise brands, as it has acquired over 50 multi-unit brands with 22,000 locations operating in 50 states and 75 countries. Those investments generate $20 billion in annual revenue for Roark Capital Group.
“The founders and leadership team at Orangetheory have built a terrific brand that is generating amazing results,” said Roark Capital Group Managing Director Erick Morris in a press release. “Their culture and commitment to franchisee success aligns with Roark’s core philosophies. The corporate team, area representatives and franchisees are incredibly talented and strong, and we’re excited to help contribute to the brand’s success.”
Orangetheory Fitness’ growth is on the rise as the franchise brand has 361 locations in 36 states and seven countries, including the U.S., Canada, Australia, U.K., Dominican Republic and Colombia.
“We decided to engage Roark as a strategic investor to support us as we continue to experience rapid growth in the U.S. and internationally, as well as expand our product and service quality,” Long said in a press release. “Our relationship with Roark will strengthen our mission to deliver proven fitness results for a healthier world.”
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
