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With a focus on expansion in the Northeast region, Rochester has become a target area of expansion for Which Wich Superior Sandwiches. The brand hopes to add at least five locations in Rochester before 2017, adding more than 100 jobs to the area.

“The demographics of Rochester 100 percent fit our brand (and) our culture,” Connie Alires, Which Wich director of franchise development, told the Rochester Business Journal. “People there are looking for quality of products. You look at Rochester within a 15 to 20 minute drive there’s four different colleges — we do very well in that college environment.”

Which Wich has always focused on finding franchisees that will not only promote the expansion of the brand but be successful in their efforts as new business owners.

“It’s a business, and absolutely we want people to enjoy a profitable business,” she said. “But if you’re putting people before profits, it’s amazing how the profits follow because you’re doing it for the right reasons. That’s been a huge focus for us, and we want people who get it.”

Which Wich hopes that with the additional locations in the New York market, the base that they’ve created on the East Coast will take on a life of its own, spurring customer loyalty and a household name for the brand based on the unique experience offered and the quality of service guaranteed at every location.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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