Growing a Franchise
SPONSORED
SafeWay Driving is More Than a Company with its Commitment to Community Involvement
Requiring community involvement ensures every franchisee cares for training safer drivers to make safer neighborhoods.

Growing a Franchise
SPONSORED
Requiring community involvement ensures every franchisee cares for training safer drivers to make safer neighborhoods.

SafeWay Driving has been improving safety on the road, one community at a time for the last 40 years. Thanks to its founder, Coach Walker, the brand is already known locally for its dedication to local communities and the young men and women it serves. By preventing the phone call that nobody wants, SafeWay thinks of driving as more of a learned skill-set than a rite of passage for teens. And while many driving schools might be focused on getting as many drivers certified as possible, SafeWay is honing in on producing the best teen drivers with top of the line technology and instruction leading the way.
One of the three main roles as a SafeWay Driving franchisee is to serve the community and connect with key influencers at churches, schools and businesses in the area. Ann Littmann explains, “Everything we do here has the drivers’ success in mind, by providing the best driver training service to our customers. As we bring brand awareness for SafeWay Driving to each community with local partnerships, we can continue to ensure students are driving and arriving the SafeWay.”
Currently with 25 units open, mostly in the Houston area, SafeWay Driving is the perfect franchise opportunity for someone who is already involved in the community or looking to get involved. SafeWay-Strategic Partner Gary Fowler was a part of his community for 15 years before signing on with the brand. At that point, community involvement was natural for him and his family. Fowler offers free driving clinics, sponsors events for the high school booster club and volunteers at various student events. While Fowler represents the brand at events, he is doing it to be a resource for families.
“It’s just being there for the community. We try to take the time to talk with the parents and see how things are going. We like to be there when kids are finishing their drives and provide tips to the parents and the teens. They really value that.”
More than other franchise brands, a driver training program has a vested interest in seeing its students succeed. Keeping the community safe for years to come is what a SafeWay Driving franchisee is tasked with, and as much as connecting with the community will help business, this business can help community safety overall.
“We want people to see that we really do care about the kids, and you can’t do that through words, you’ve go to do it through your actions,” said Fowler.
Though franchisees aren’t the only ones involved in giving back at SafeWay. An instructor with the brand for over 9 years, Gary Green, turned the grief of losing his mother into a scholarship opportunity. Passionate about providing top notch driver training for disadvantaged teens, Green also saw the value of safe driving and instruction through his paramedic work in Cypress Creek.
What franchising has offered SafeWay is a chance for a local owner and operator to make the business his or her own, and protect the community with industry leading training and personal connections to the area.
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About the Author
Brigit Larson is an 1851 contributor and a graduate of the University of Wisconsin-Madison