Senior Care Authority to Solve A Rising Demand for Premium Senior Care


Own a Senior Care Authority


Senior Care Authority, the placement and eldercare consulting franchise, has established itself as a trusted leader in the senior care industry, providing holistic and empathetic guidance on effective care options available to aging loved ones. Formed in 2009 by Frank Samson, Senior Care Authority was designed to guide families through the complex landscape of senior care solutions, helping them find the best and most nurturing care options. The franchise is seeing explosive growth across the U.S., with over 100 locations in operation, and is aiming to open 24 new units by the end of 2024.

  • How much it costs
  • Why Senior Care Authority? Why Now?
  • What Sets Senior Care Authority Apart?
  • Why You?
$73,140 - $99,040
Start-Up Cost
Initial Franchise Fee

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Each day, 10,000 people turn 65 in the United States. The demand for senior care solutions is  increasing exponentially. For families seeking high quality compassionate care for aging loved ones, finding the right fit can often feel overwhelming. Senior Care Authority is able to provide guidance every step of the way.

From assisted living to memory care to skilled nursing facilities, Senior Care Authority ensures that families don’t have to face difficult care decisions alone. Certified Senior Advisors and Certified Dementia Practitioners rely on their extensive network and industry knowledge to offer tailored guidance to each family.

Senior Care Authority sets itself apart from other eldercare brands by offering comprehensive solutions at every stage of the senior care journey. From providing assistance in navigating the healthcare system to acting as an advocate to ensure seniors are receiving the highest quality of care, Senior Care Authority takes a comprehensive approach to eldercare. 

Some of the services offered include the following.

Placement Assistance: Senior Care Authority’s Certified Senior Advisors offer extensive guidance in finding senior living options including assisted living, memory care, residential care homes, and skilled nursing facilities. These services come at no cost to families who use them, as a referral fee is paid by the communities and care homes.

Eldercare Consulting: From navigating healthcare options to planning for the financial aspects of care, Senior Care Authority helps families at every stage of the journey.

Beyond Driving with Dignity: Senior Care Authority’s exclusive Beyond Driving with Dignity program addresses the sensitive topic of driving cessation in a respectful manner, offering practical solutions and support for families facing this challenge.

Employee Assistance Solutions for Eldercare (EASE): EASE is an initiative that recognizes the growing need for work-life balance for those navigating the landscape of family caregiving. Through this initiative, Senior Care Authority partners with businesses to offer eldercare benefits to employees to support their caregiving needs.

Senior Care Authority is looking to open 24 new units by the end of 2024 with driven leaders who have the sales acumen and compassion to make a positive impact in the lives of seniors and their families. Ideal franchisees come from a background in sales, marketing or C-level management, with a strong ability to network with businesses and individuals. Healthcare sales and marketing experience are beneficial, but not essential.

Most important is a desire to assist seniors in finding care that allows them to live the highest quality of life possible in their later years. 

Senior Care Authority has accomplished a 97% satisfaction rate among its franchisees, showcasing the rewarding nature of working with the brand. Franchisees particularly enjoy the opportunity to offer multiple service lines to clients all under one roof and being part of a community of other like-minded business owners.

“Timing has never been better for the senior placement industry with the aging population growing, the need for our services is in demand. We are experiencing a record year of growth with expansion of Senior Care Authority to over 100 units nationwide across 32 states. We are  excited to welcome a talented pool of new owners to the Senior Care Authority system as they join our seasoned franchisees who dominate in their respective markets. Senior Care Authority is a leading force in the eldercare consulting and placement industry and commands 97% franchise owner satisfaction. We look forward to continued market share growth across the country.” Laura Alexander, Vice President of Franchise Development. 

Executive Q&A

Executive Q&A: Senior Care Authority Founder Frank Samson

1851 Franchise catches up with Senior Care Authority founder Frank Samson to learn more about the niche his brand is filling in the senior care market.

1851: How was the Senior Care Authority brand started?

Frank Samson: Well, I go back quite a while in franchising. I was in the travel industry for most of my career. I franchised a company, grew it to about 200 units and sold it some years back.

After going through a whole lot with my own parents — unfortunately, they both passed away seven weeks apart from one another — I started researching the senior care industry and, real long story short, started Senior Care Authority in the Bay Area in 2009 and started franchising in late 2014, after I developed the model.

1851: What void did Senior Care Authority set out to fill?

Samson: It was definitely a conscious decision to get into this [senior care consulting] niche. I don't want to say I was the first, but what I saw was pockets around the country of independent people doing something similar. I felt there was something there, but we then expanded upon it.

When you hear about a senior care franchise, right away people think it's a home care company and I understand that. I have great respect for them and what they do, but it's not what I wanted to do personally. That's not what I wanted to build. 

1851: What services does Senior Care Authority provide?

Samson: A big portion of what we do is what we call “placement” — that’s finding the right place to live for someone [where they can] get proper care. As the business developed, we started developing our [eldercare] consulting services because placement is extremely important, but sometimes families aren’t quite ready to make that move and that’s not anything you try to sell them on. When they’re ready, they’re ready.

We have our Beyond Driving with Dignity program, we have our Peace of Mind program — these are various programs that we work with the families.

We’re constantly educating families. I do a podcast to help educate people on senior care and the options somebody may only go through once in a lifetime, maybe twice. When you start going through it yourself, it’s hard to do alone and that’s really what we advocate — don’t do this alone. 

1851: Could an existing senior caregiver business add Senior Care Authority to expand their services?

Samson: We work very closely with home care companies — we refer to them and they refer to us. It is very synergistic, but they are two totally different businesses. However, I would not oppose one of our franchises setting up a separate home care company, as long as they don’t run it under our brand — it’s a separate brand, separate company. We support it as it relates to their success, but I don’t look at that as a conflict of interest at all. But most have their hands full just managing our type of business.  

1851: What makes Senior Care Authority a strong franchise?

Samson: Many of our franchisees — not only do they have a nice background in sales and marketing, and some have had other businesses, but the greater percentage of them have gone through [a difficult time] with an elderly relative, usually a parent. They realize how difficult it was and they say, “Wow, you know, here’s a business I could get into where I can relate to other people, help them, and make a decent living at the same time.”

Even though there are difficult situations, if we can help remove some of that stress … if we could make it more comfortable for the family and for the individual that needs the care, we feel good at the end of the day.

1851: Whom would you consider to be Senior Care Authority’s target market?

Samson: Well, there are two sides. Our emphasis is with the adult children [of seniors] … Over 70% of the families that we work with around the country have a loved one who has been diagnosed with some cognitive impairment, such as dementia or various forms of dementia like Alzheimer’s, Lewy Body, etc. There are a lot of different forms of dementia, so it’s not like we’re just finding a place for that senior to live. So even though they’re the client, our contacts — if you look at it from a business standpoint — are the adult children. That’s who we’re working with because I never had a senior come up to me and say, “You know what I want to do? I want to go into memory care. I want to go into assisted living.” So even though we’re caring and looking out for the best interest of that senior, our work is done with those adult children — or spouse or other relative — that is caring for that older adult.  

1851: Who is the ideal Senior Care Authority franchisee?

Samson: If you know people, it has to be twofold. Certainly, they should want a business that they could grow and make money, but a very close second — and it might be tied for first — is providing the right advice and helping people with the challenge.

As a franchisor, I can't make any promises, but I do make this promise. They will have adult children crying on their shoulder and if that scares them and that bothers them and they don't know if they could handle that emotionally, they shouldn't do this business. But if they can handle that — and want a business that can grow, build equity, and help a lot of people — then they should fill out this form and learn more.

1851: How does Senior Care Authority support franchisees?

Samson: I do get very involved and very hands-on, not only with our franchisees, but with the prospects. So if we have someone saying, “I want to learn more,” I do get involved pretty early on in that discovery process so they get to know me and my story, and what we’re trying to accomplish. I am kind of front-and-center in talking to people as they want to learn more.

1851: What does the future of Senior Care Authority look like?

Samson: Well, we have a little over 100 units right now, mostly in the United States, so I consider us still in our infancy stage. But there are people growing older that need care around the world, so it is our plan to expand internationally through master franchise agreements. We're not looking to go out and set up in the U.K. ourselves or anything like that, but we wanted to make sure we had a certain share of the market here in the U.S. and then expand internationally, and that's the plan over the next few years.

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Own a Senior Care Authority