Senior Care Authority

INCLINE VILLAGE, NV&nbsp;—&nbsp; <a href="https://www.seniorcareauthority.com/senior-care-franchise-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">Senior Care Authority</a>, a leading eldercare consulting and placement service, is making big moves in 2025. In the first half of the year, the brand welcomed new franchise owners across the country, invested in internal infrastructure, expanded its franchise support team and launched a major continuing education initiative for health care professionals.“We added new franchisees in the Southwest, down in the San Diego and Los Angeles markets,” said&nbsp;<a href="https://www.linkedin.com/in/markmolnarclevelandrocks/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">Mark Molnar</a>, President and Chief Operating Officer of&nbsp;<a href="https://1851franchise.com/senior-care-authority/info">Senior Care Authority</a>. “We’ve also added another franchisee in the Boston area up in the Northeast, and we opened Columbus, Ohio, which is a brand-new market for us.”At the heart of the brand’s Q2 momentum is a commitment to franchisee success. That includes strategic hiring, refined training systems, and new tools for franchisee and community engagement. One of the brand’s biggest new initiatives is a partnership with&nbsp;<a href="https://ceucreationsinc.com/ce-trainings/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">CEU Creations</a>, which allows health care professionals such as social workers, nurses and case managers to earn continuing education credits through Senior Care Authority.“It’s an investment we’re making in our franchises to help them partner with the health care community,” Molnar said. “It really should provide some great educational components to the services we already offer.”The new CEU program officially launched at the end of Q2 and has already been well-received throughout the franchise system.Frank Samson, Founder and CEO of Senior Care Authority, has been innovating since beginning his franchise operations in 2014. He noted that “it is really exciting to see the foundation that we have built over the years continue to grow and add key people to our support team.”To support continued growth, the brand also added two key leaders to its corporate team —&nbsp;<a href="https://www.linkedin.com/in/timothy-schroder/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">Tim Schroder</a> as Vice President of Marketing and&nbsp;<a href="https://www.linkedin.com/in/mary-molnar-aa05176a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">Mary Molnar</a> as Vice President of Support. “Those are two key components to really build out an already solid management team,” Molnar said.Senior Care Authority also continued to evolve its training model under the leadership of&nbsp;<a href="https://www.linkedin.com/in/marcybaskin/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">Marcy Baskin</a>, Senior Vice President of Franchise Support and Training.“Training has been a key component for our franchises, but with changes in the industry, it’s always important to update it,” Molnar said. “Marcy has done a lot of work upgrading and improving the training processes to get us even better situated for future growth.”Heading into the second half of 2025, the brand remains focused on expanding with the right people, regardless of market location.“We don’t really focus on specific markets,” Molnar said. “We really look at the people that come to us and then try to focus on finding the very best talent out there and helping them grow in their markets — wherever they might be.”The brand’s efforts continue to earn national recognition. In Q2 alone, Senior Care Authority was honored with two new Franchise Business Review awards:&nbsp;<a href="https://franchisebusinessreview.com/lists/recession-resistant-franchises/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">Top Recession-Resistant Franchise</a> and&nbsp;<a href="https://franchisebusinessreview.com/lists/top-low-cost-franchises/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">Top Low-Cost Franchise</a>.Looking ahead, Molnar says the brand is focused on marketing innovation, tech upgrades and a strong development pipeline.“We’re going to continue to do the types of things you saw us do in the second quarter. Our talent is now fully built out in terms of what our franchise support team looks like,” Molnar said. “We’ve got a strong pipeline of prospective franchisees that are interested in joining our system going into the second half of the year.&nbsp; And I think we’ll also focus quite a bit on our CRM and using data to improve our systems and marketing and management of our tools.”To keep momentum going, Senior Care Authority is also preparing for a series of regional conferences taking place in Q3.“Every other year we do a large national conference, and on the off years we do regional conferences,” Molnar said. “It’s a little bit more of an intimate setting. You get a chance to really spend time with folks who are adjacent to you in your region.”With franchisee support at the center of every initiative, Senior Care Authority is building out a foundation for long-term, sustainable growth in the back half of the year.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/senior-care-authority">https://1851franchise.com/senior-care-authority</a>.ABOUT SENIOR CARE AUTHORITY:Senior Care Authority® was founded in 2009, began franchising in 2014, and currently serves over 100 locations in 30 states. The network consists of professionally trained and experienced local advisors who assist families with the overwhelming challenges associated with selecting the best options in assisted living, memory care,&nbsp; skilled nursing care, and navigating through a complex healthcare system. Senior Care Authority offers Eldercare Consulting services to families and is the exclusive provider of the Beyond Driving with Dignity program. Learn more at&nbsp;<a href="http://www.seniorcareauthority.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=senior-care-authority-franchise-midyear-2025-2729833" target="_blank" rel="nofollow">www.seniorcareauthority.com</a>.

Senior Care Authority Sees Growth With New Franchise Owners, CEU Program and Expanded Support

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With new owners, strategic hires, expanded training and a CEU partnership, Senior Care Authority is prioritizing growth and franchisee support in 2025.

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Senior Care Authority Accelerates Franchise Support and National Growth in First Half of 2025

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For families trying to make the right call on senior care, the hardest part is often timing. Many want to keep a loved one at home as long as possible, hoping the situation will stabilize. Then a fall, a health change or caregiver burnout forces fast decisions — and the pressure can make an already emotional process feel unmanageable.That push and pull showed up again and again in 2025.&nbsp;<a href="https://www.seniorcareauthority.com/franchise/">Senior Care Authority</a> spent the year tightening up how the franchise supports its advisers while also responding to what it was seeing in the field: higher costs, fewer easy options and more families reaching out only after the situation had escalated. Leadership described 2025 as less about taking a bow and more about improving efficiencies — adding support, enhancing systems and making it easier for franchisees to deliver a consistent experience.<h2>A Year of Strengthening the Foundation</h2><a href="https://1851franchise.com/senior-care-authority/info">Senior Care Authority’s</a> biggest internal shift came in January, when&nbsp;<a href="https://www.linkedin.com/in/markmolnarclevelandrocks/">Mark Molnar</a> took on an expanded leadership role, allowing the company to clarify day-to-day ownership while keeping founder&nbsp;<a href="https://www.linkedin.com/in/franksamsonsca/">Frank Samson</a> closely involved.“Mark became president and COO of the company in January of this past year, and it’s been a tremendous plus to the organization,” Samson said. “Mark now runs the day-to-day operations. I’m still the founder of the company, and it’s given me more time to do some of the things to help grow the organization. I’m also very involved in the operations with Mark.”Molnar framed the year less as a single leadership move and more as an organizational build-out designed to meet franchisee needs as the system grows.“Not only me, but some of the other additions we’ve made have been really important as well,” Molnar said. “We’ve added brand-new folks in marketing, a vice president of support, and additional people on the technology and franchise support sides. We’ve really expanded the team, and we’ve added people to support our franchisees’ growth.”<h2>What Families Were Up Against in 2025</h2>From a consumer standpoint, the company also saw a common pattern: Families wanted to keep loved ones at home longer, but that choice often became harder to sustain as needs increased.“The amount of time that families decide to keep their loved one at home has increased, and that has caused more issues later on, when they realize that caring for their loved one is not so easy and it puts a lot of pressure not only on them, but on their loved one,” Samson said. “People want to stay at home, but that doesn’t mean staying at home is really the best choice at that particular time — not only for the individual, but for the family members themselves.”At the same time, affordability continued to shape decisions across the board. Molnar said the value of an advisory model becomes clearer when families realize how many funding sources and benefit programs they may be missing.“The costs and the price points of senior living continue to escalate,” Molnar said. “That really highlights some of the value that we can bring to the table, because we can help our families find additional resources that they may not even be aware of — things like VA benefits, long-term care policies and how to navigate those types of policies, and even state funding, where it’s available at the state level, like Medicaid.”Samson also described a supply-and-demand squeeze that many families feel as they search for the right setting, particularly in assisted living and memory care.“The demand has grown and continues to grow, and the amount of new buildings to meet the demand hasn’t kept up,” he said. “Our franchise owners know about all the places. When they’re dealing with a family, they’re looking for one bed at a time, but they know who has availability and what would be the best choice for that family. So we’re managing it well.”<h2>Building Franchisee Capability, Not Just Adding Units</h2>Senior Care Authority also used 2025 to sharpen how the franchise system operates — including how quickly new owners can ramp up and how effectively the network can track activity through its tools. Molnar said the company revamped training for both new and existing franchisees, with a stronger push on marketing and core industry knowledge.“We revamped our training programs for all of our new franchisees, and we also offer retraining to existing franchises as well,” Molnar said. “We revamped the training to make it more accelerated in terms of how quickly new franchises can ramp up, and more thorough — particularly on the marketing side, but also on the assisted living knowledge side.”Samson pointed to continuing education programming as a practical tool for local relationship-building, especially with referral partners who want education tied to credentials.“We put together programs where social workers, nurses and others can attend sessions that give them CEU credits, and it’s only available through Senior Care Authority,” Samson said. “That helps our franchises from a marketing standpoint and builds those relationships with those types of services.”<h2>Visibility and Growth Heading Into 2026</h2>With a stronger baseline in place, leadership said 2026 will lean into growth — across new franchise development and support for existing owners — alongside a larger marketing push that includes a refreshed consumer-facing website, updated search strategy and expanded PR.“2025 was really a time where we got our baseline down,” Molnar said. “In 2026, it’s all about growth — growing the number of franchises, but also helping the existing franchises continue to grow from what they’ve already seen.”Senior Care Authority closed the year with six regional meetings and is planning a national conference in October 2026 in Louisville, bringing franchisees together with senior advocates and partners — another step toward scaling a service the company believes more families need to know exists before they reach a breaking point.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://www.seniorcareauthority.com/franchise/">https://www.seniorcareauthority.com/franchise/</a>.

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2025 in Review: How the Senior Care Authority Franchise Expanded Its Impact and Supported Families Nationwide

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Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

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For Captain&nbsp;<a href="https://www.linkedin.com/in/patrick-kershaw-6ab8b75">Patrick Kershaw</a>, service didn’t end when he retired from the United States Navy — it simply evolved. Today, as a&nbsp;<a href="https://www.seniorcareauthority.com/franchise/">Senior Care Authority</a> franchise owner in Kansas City, Kershaw has translated his decades of leadership, discipline and empathy into helping seniors and their families navigate the complexities of aging care.Commissioned in 1984 after earning an NROTC scholarship to the University of Southern California, Kershaw began his military career in the submarine force, serving aboard the submarine USS Tunny out of Pearl Harbor. After teaching at the Trident Training Facility and serving through the end of the Cold War, Kershaw transitioned to the Naval Reserves, where he played a vital role in harbor security and Naval Coastal Warfare.In 2003, he was mobilized for Operation Iraqi Freedom, serving as operations officer for all deep-water ports in the Persian Gulf. “I had typical organizations working for me — as many as 800 at a time — that I had to organize and keep moving in the right direction,” Kershaw said. “That part doesn’t necessarily translate here, because I don’t have that many moving parts, but what does translate is my ability to communicate to a large number of people.”That ability to lead, connect and care for others is now the cornerstone of his work with&nbsp;<a href="https://1851franchise.com/senior-care-authority/info">Senior Care Authority</a>.<h2>A Calling Rooted in Family and Faith</h2>After leaving active duty for the Reserves, Kershaw worked in engineering and technology but always felt called toward care. “Right around 2000, my wife and I really felt God was calling us to start a residential care home,” he said. “We were surrounded by nurses and had access to people who could teach us how to do it, but at the time I decided I didn’t want to have employees.”Years later, when both his father and mother-in-law experienced serious health conditions, caregiving became personal. “We had three adults living with us here in Kansas City,” Kershaw said. “God was laughing hysterically with big belly laughs, saying, ‘If only you’d done what I told you to do.’”Those years of firsthand caregiving taught Kershaw and his wife, Tina, a registered nurse, the emotional and logistical realities that families face. When they discovered Senior Care Authority, everything fell into place. “The skill set we were taught in caring for our parents really jibes very closely with what we do here,” Kershaw said.<h2>Bringing the Mission Home</h2>Kershaw says the structure, communication and values instilled through his military service directly inform his approach to elder care. “I can communicate comfortably with everyone — from senior hospital leaders to frontline staff. That ability to connect with people in all roles has helped me the most.”He also believes that veterans bring a unique perspective to senior care. “It establishes a certain credibility,” Kershaw said. “People know the discipline and integrity it takes to serve, and that translates into trust.”That trust has led to some truly life-changing moments. One client story still stands out for Kershaw — a family who called him and Tina when their father had been placed on hospice care after repeated hospitalizations. “We went in, Tina called the doctor, and the very next day we had occupational, physical and speech therapy back at his home, and we arranged for home care to allow the primary caregiver a sanity break,” he said. “It made their lives significantly better.”The client eventually regained strength, returned to therapy and, in a joyful twist, called to say he was traveling back to Cleveland for Thanksgiving. “He said, ‘Pat, you and your wife have been helping me get better, and we really appreciate it,’” Kershaw said. “That’s the kind of work that warms your heart.”<a href="https://www.seniorcareauthority.com/blog/senior-care-authority-named-a-2025-top-franchise-by-franchise-business-review/">Senior Care Authority was recently awarded a spot on Franchise Business Review’s 2025 Top Franchises for Veterans list</a> — recognition based solely on franchisee satisfaction data. The honor underscores the brand’s commitment to supporting those who have served by providing meaningful, mission-driven business ownership opportunities.&nbsp;&nbsp;The company proudly supports U.S. Veterans by waiving minimum royalties during their first year in business and also partners with trusted funding organizations that specialize in assisting military entrepreneurs.&nbsp;<h2>Building a Legacy Beyond the Uniform</h2>Today, Kershaw’s focus remains on expanding his consulting work and helping more families find clarity in their senior care journey. His advice for other veterans considering franchising in the senior care space? “Network within veteran organizations, but don’t be blatant about it,” he said. “Recognize someone’s contribution — it’s a shared sacrifice and a shared experience. That goes a long way.”For Kershaw, service continues — just in a different uniform. “We want to have an impact on our environment, on our people,” he said. “And we think we’re doing good stuff here.”For more information about franchising with Senior Care Authority, visit:&nbsp;<a href="https://1851franchise.com/senior-care-authority">https://1851franchise.com/senior-care-authority</a>.

How a Navy Captain Traded the High Seas for the Heart of Elder Care with Senior Care Authority Franchise

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After more than two decades in senior care,&nbsp;<a href="https://www.seniorcareauthority.com/senior-care-franchise-opportunities/">Senior Care Authority</a> franchisee&nbsp;<a href="https://www.linkedin.com/in/veronicagriffiths/">Veronica Griffiths</a> knew the industry inside and out. She began as a housekeeper in a nursing home before moving into caregiving, earning her CNA license and later becoming a medication technician. She went on to pursue an AA degree in Health Care Administration and earned credentials as a Certified Senior Advisor (CSA®) and Certified Dementia Practitioner.Her career progressed into leadership when she managed a territory for Homewatch CareGivers for a decade. “I worked for them for 10 years very successfully,” she said. “The company was very young at the time, but we grew and it was fabulous.”In 2015, Griffiths decided to become her own boss, purchasing an Acti-Kare Home Care franchise — the first in Washington at the time. She built it from the ground up, growing to nearly 100 caregivers and earning a strong reputation with clients and the Veterans Administration. “My goal was to sell my business in year seven or eight,” she said, “and I did it.”<h3>Identifying a New Need in Her Own Backyard</h3>After selling, Griffiths moved into a senior living community in Redmond Ridge. There, she began noticing neighbors facing challenges with home upkeep, technology and day-to-day support.“There’s such a need for something,” she said. “Sometimes they don’t have families involved. They don’t have that support.” She often found herself stepping in — installing Ring cameras, offering tech help and advising on home repairs — and began thinking about her next chapter.That search led her to&nbsp;<a href="https://1851franchise.com/senior-care-authority/info">Senior Care Authority</a>. After exploring several franchise models, she connected with their team and felt an immediate alignment with the brand’s mission and people. She opened&nbsp;<a href="https://www.seniorcareauthority.com/locations/eastside-king-co-and-surrounding-areas/">Senior Care Authority Eastside King County</a> in Washington in January 2025 and made her first placement in March. Within six months had already completed six placements and was working with five additional families.<h3>Leveraging Experience for a Strong Start</h3>For Griffiths, this wasn’t a career change — she was still serving the same population, but now from a different angle. Instead of focusing on keeping people at home through care services, she now helps families navigate the process of moving to senior living communities when it’s the right choice.“My job is not only placement but to help you have a plan,” she said. “We want to guide you to have the right plan, whatever that is. You can say, ‘I want to stay home until I die,’ but is it possible? We need to educate people and help them develop a good plan for their needs.”<h3>Creative, Community-Based Outreach</h3>Griffiths has taken an innovative approach to spreading the word about her services. She partners with local communities to organize small group visits and large community events. “We do it as a group with friends, and I go with them,” she said. “It’s not that intimidating… we’re going for a happy hour or a barbecue.”She also collaborates with professionals such as elder law attorneys, reverse mortgage specialists and senior living community representatives to host joint presentations. “I believe in collaboration and building bridges,” she said. “I do a very short presentation of myself and let them shine.”These events not only raise awareness of local resources but also position her as a trusted guide for seniors and their families long before they’re ready to make a move.<h3>Support That Stands Out</h3>One of the biggest differences for Griffiths has been the ongoing support from Senior Care Authority. “They give you a road map and if you follow that step by step… they want you to succeed,” she said.She meets regularly with her mentor, connects with other franchisees, and takes part in consistent training calls — something she says was missing in her past franchise experience. “They don’t hide people from each other. They want us to communicate,” she said. “I see the consistency. I see that they care.”Griffiths has ambitious plans for the future. “Build a team. Maybe acquire new territory in a year or so,” she said. She’s focused on balancing community outreach with hands-on service, continuing to visit residents after placement to ensure their needs are being met. “We are not ‘place and forget,’” she said. “I want to make sure the communities deliver what they promised.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/senior-care-authority">https://1851franchise.com/senior-care-authority</a>.&nbsp;

Fast Start, Big Impact: How Veronica Griffiths Hit the Ground Running With Senior Care Authority

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Senior Care Authority Accelerates Franchise Support and National Growth in First Half of 2025

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