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LAST UPDATED: October 2023FRANCHISE WEBSITE:&nbsp;<a href="https://www.brightstarfranchising.com/home-care/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940#~5N8C457" target="_blank" rel="nofollow">https://www.brightstarfranchising.com/home-care/#~5N8C457</a>&nbsp;NUMBER OF LOCATIONS: 360+&nbsp;REPORTED COST TO GET IN: $111,095–$195,875&nbsp;REPORTED ROI (Item 19):&nbsp;$2,213,799 (2021)<a href="https://www.brightstarfranchising.com/home-care/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940#~5N8C457" target="_blank" rel="nofollow">BrightStar Care</a> is a full-service health care staffing agency and franchise that provides medical and non-medical home care to private clients. Clients range from infants to seniors, as well as supplemental health care staff to corporate clients.&nbsp;The franchise works to understand the needs of its clients and provides a customized care plan to match them with a qualified, pre-screened caregiver who is compatible with their needs.&nbsp;&nbsp;<h3>How Many BrightStar Care Locations Are There?</h3>BrightStar Care was founded in 2002 to deliver high-quality compassionate care in the home. In 2006, the brand began offering franchise opportunities. Today, there are 360 independently owned and operated locations nationwide.&nbsp;Over the years, the franchise strategically expanded into four brands. These include:&nbsp;<ul><li>BrightStar Home Care: As the flagship brand, it addresses the needs of those seeking to age in place, recovering from short-term medical needs or managing chronic conditions. While specializing in senior care, its services extend to infants, children and adults of all ages.</li><li>BrightStar Senior Living: Catering to individuals ready to transition from home maintenance, the Senior Living Communities offer assisted living and memory care. Ideal for those requiring moderate assistance or dealing with Alzheimer’s or dementia, the nurse-led care in a home-like environment provides tailored support.</li><li>BrightStar Care Homes:&nbsp;Care Homes offer a personalized approach in neighborhood-like settings for eight to 12 residents. Boasting a 1:6 staff-to-resident ratio, these homes, though currently limited, aim to expand nationally. Residents enjoy made-to-order meals, personalized furnishings and a homey atmosphere.</li><li>BrightStar Medical Staffing:&nbsp;Providing staffing solutions for health care facilities, the brand fills clinical and administrative roles on a per diem, temporary, contract or permanent basis. National services include insurance assessments; IV infusion therapy; home health; and flu clinic services for corporate, commercial and retail clients.&nbsp;</li></ul><h3>What Is the BrightStar Care Business Model?</h3>The BrightStar Care business model is designed to help professionals without prior health care experience deliver quality care. The franchise support team at BrightStar Care offers multifaceted assistance, with a Clinical Quality team dedicated to providing caregivers with top-notch training programs. Field coaches, equipped with specialized training, also work closely with franchisees to drive continual business improvement.Franchisees benefit from multiple revenue streams because, in addition to delivering care to patients one-on-one in their homes, the franchise also provides care in other settings. Services include adult care, elder care, child care and medical staffing services for individuals, families and health care facilities. Notably, health care businesses in the community frequently reach out to BrightStar Care for help with staffing. The franchise provides personnel to hospitals, nursing homes, doctors’ offices, labs and anywhere health care staff is needed.&nbsp;BrightStar Care franchisees also benefit from patients referred by the franchise’s network of National Account partners. With many health care providers looking for skilled providers to serve patients in their homes, BrightStar Care is an ideal partner thanks to its nationwide recognition and our franchisees’ Joint Commission Accreditation. National Account services range from insurance assessments and IV infusion therapy to home health (in addition to delivering flu clinic services to corporate, commercial and retail patients).<h3>How Much Can BrightStar Care Franchise Owners Make?</h3>The combined average revenue for BrightStar Care (first locations only) that operated for all of 2021 was&nbsp; $2,213,799. Additionally, the combined average revenue of top quartile franchisees for BrightStar Care was $4,488,397.&nbsp;<h3>How Much Does It Cost To Open a BrightStar Care?</h3>The initial investment ranges from $111,095 to $195,875. The typical franchisee also has a minimum of $150K in liquid assets, and franchisees should have at least one year of living expenses in the bank or other sources of income to meet household expenses.Here’s a breakdown of the costs:&nbsp;<ul><li>Initial Franchise Fee: $50,000</li><li>Office Space: $3,600-$9,600</li><li>Furnishings: $2,000-$4,000</li><li>Computer &amp; Hardware: $4,000-$9,500</li><li>Signage: $400-$1,000</li><li>Utility Deposit: $300-$500</li><li>Marketing: $500</li><li>Office Supplies, PPE, Medical Supplies: $600-$730</li><li>Printing Reproduction &amp; Postage: $300-$900</li><li>Business and Required Licenses: $200-$8,633</li><li>State Licensure Assistance: $0-$6,500</li><li>Financial Acumen Training: $400-$500</li><li>Local Advertising Spend: $3,000-$5,250</li><li>Recruiting Spend: $3,000-$5,250</li><li>Electronic Visit Verification: $0-$1,000</li><li>Director of Nursing: $0-$6,192</li><li>Business Insurance: $1,849-$2,744</li><li>Worker's Comp Insurance: $445-$3,809</li><li>Employee Travel: $4,990-$10,200</li><li>Legal Fees: $2,000-$5,500</li><li>JC Accreditation: $0-$6,192</li><li>Additional Funds (Three Months): $33,511-$57,375</li><li>Total: $111,095-$195,875</li></ul><h3>What Is the Franchise Fee for BrightStar Care?</h3>The franchise fee is $50K.&nbsp;<h3>Who Is the Leadership of BrightStar Care?</h3><ul><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/shelly-sun/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Shelly Sun</a> — CEO and Founder</li><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/andrew-ray/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Andrew Ray</a> — Chief Operating Officer</li><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/dean-ulizio/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Dean Ulizio</a> — Chief Strategy Officer</li><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/cheryl-stanton,-jd/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Cheryl Stanton, JD</a> — Chief Legal and Government Affairs Officer</li><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/david-pallaschke/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">David Pallaschke</a> — Chief Financial Officer</li><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/pete-first/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Pete First</a> — Chief Development Officer</li><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/teresa-celmer/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Teresa Celmer</a> — Chief Marketing Officer</li><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/christine-della-rocca/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Christine Della Rocca, PHR, SHRM-CP</a> — Executive Vice President, Human Resources</li><li><a href="https://www.brightstarcare.com/about-brightstar-care/leadership-team/mike-gager/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Mike Gager</a> — Chief Technology Officer</li></ul><h3>What Helpful Articles Can I Read to Learn More About BrightStar Care?</h3><ul><li><a href="https://www.entrepreneur.com/franchises/directory/brightstar-care/328298?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Start a BrightStar Care Franchise in 2023</a></li><li><a href="https://www.brightstarfranchising.com/home-care/about-us/video-center/home-care/brightstar-care-franchisees-make-a-real-differen/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940#~5N8C457" target="_blank" rel="nofollow">BrightStar Care Franchisees Make a Real Difference in their Community</a></li><li><a href="https://www.youtube.com/watch?v=1P3PH4778VU&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data-2723940" target="_blank" rel="nofollow">Our Five Revenue Streams Contributed to BrightStar Care® Franchisees’ Success in the Pandemic</a></li><li><a href="https://1851franchise.com/women-leaders-in-franchising-shelly-sun-of-brightstar-care-4423">Women Leaders in Franchising: Shelly Sun of BrightStar Care</a></li><li><a href="https://1851franchise.com/brands-winning-at-franchise-marketing-brightstar-care-2706460">Brands Winning at Franchise Marketing: BrightStar Care</a></li></ul> Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

BrightStar Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Deep Dive: BrightStar Care's Franchise Costs, Fees, Profit and Data

1851 Franchise

This health care staffing franchise with 360-plus locations provides personalized home care services, including senior care, assisted living and medical staffing. 

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Woofie's

Woofie's Wraps Up 2025 With 25 Franchise Deals Signed, Expanding Into Major Metros Across the U.S.

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Your Pet’s Life Is Busy, Too. Woofie’s Makes Care Easy

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Woofie’s Is Building the Full-Service Pet Care Franchise for Modern Pet Parents and Authority Brands Is Accelerating the Momentum

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urSwim

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Why urSwim’s Swim Lesson Model Is Built to Withstand Economic Downturns

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America's Swimming Pool

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America’s Swimming Pool Company Celebrates Franchise Growth and Excellence at 2026 Owners Conference

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Why Skilled Trades Are Emerging as the Economy’s Most AI-Resilient Careers

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The Penny Shortage Is Creating a New Risk for QSR Franchise Systems - 1851 Franchise

The Penny Shortage Is Creating a New Risk for QSR Franchise Systems

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Amada Senior Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Amada Senior Care is a non-medical home care, assisted living placement, and related senior-support services with multiple revenue streams.

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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The linear sales funnel is dying. Prospective buyers are no longer filling out a form at first glance and waiting for the phone to ring. They’re doing the majority of the heavy lifting before they even make themselves known to the franchisor. For franchisors, this means one key thing: you must know exactly where candidates spend their time. No guesswork. And you have to adjust your strategy accordingly.And, in today's buyer world, the biggest buzz term is 2026's ride or die for franchise brands – Ai.&nbsp;If you are trying to sell a franchise today, you must meet candidates where they are (four walls, Ai, website, social advertising).&nbsp;Focusing on a strong digital footprint first and then lead generation will help the brand with validation and will lay the foundation for trust before the first conversation even happens. Still, franchisors must know where to find their candidates and be confident the candidates are being sent to the right place.“We consistently see the strongest lead performance from Google Search (paid and organic), social platforms such as Facebook, Instagram and LinkedIn and our franchise development website,” said&nbsp;<a href="https://www.linkedin.com/in/erinlsnyder">Erin Snyder</a>, head of franchise development at&nbsp;<a href="https://handelsicecream.com/handels-franchise/">Handel’s Homemade Ice Cream</a>. “Because all awareness and advertising efforts ultimately funnel candidates to our development site, maintaining a highly optimized, mobile-first web presence is critical for conversion.”<h2>The "Hidden" Channels: Authentic Research via AiSEO</h2>While Google and major portals are often where a candidate might start a broad search, the deep research happens in the shadows. This is where candidates scroll, mindlessly or otherwise, simply observing rather than clicking “apply” immediately; or, ask Ai chatbots about the best franchises to buy, the blind spots, the why nots, and, of course, the whys.Right now, Ai plays a key role in this research stage. Buyers want the truth.&nbsp;For franchisors, this means your content strategy must pivot. It is no longer enough to post stock photos of happy business owners. You must document the journey, showing the behind-the-scenes reality that proves your concept has staying power.<h2>The Pivot From Print to Digital Interactivity</h2>While print media has been a channel for franchise development in the past, its static nature has made it less effective as the buyer’s journey has shifted to digital. Buyers are generally looking for channels that will allow them to click, read and continue the search immediately.“Traditional print media has largely become a thing of the past for franchise development,” Snyder said. “What has been encouraging, though, is seeing many of these publications successfully pivot to digital formats that offer greater interactivity, stronger analytics and far better linkability than print ever could.”This creates a more dynamic experience for the candidate. In addition to a digital article, franchisors can embed a “day in the life” video, for example, or hyperlink a deeper dive on costs and profits for instant validation.This shift also allows franchisors to track return on investment more effectively. Instead of guessing if an article or ad worked, digital publications allow you to see exactly who clicked through, allowing for retargeting and smarter budget allocation.<h2>The Conversion Hub: Your Mobile-First Website</h2>Once a candidate has discovered you on Google, watched your videos on TikTok and read about you in a digital publication, they finally arrive at the destination: your franchise development website.This is the bottom of the funnel, where you will win or lose a candidate. Because all other channels point here, your website cannot just be a digital brochure. It has to be a conversion engine. And crucially, it must work perfectly on a smartphone.The question can’t just be “Do we have a website?” Questions about the website should surround usability and readability. Is navigation easy on a smartphone? Does the site load quickly? Is it readable? If a prospect has to pinch-and-zoom to read your investment costs and financial performance, they will leave.An optimized, mobile-first presence is critical because it serves as the collection point; all other awareness efforts funnel potential franchisees to the site. The user experience here should validate the trust built on other channels. However, accessibility is only half the battle; the content itself must be unsparingly open. The website is the channel where you must prove your value proposition with hard data.“Across all channels, the messaging needs to be clear, concise and consistent,” Snyder said. “Candidates should be able to easily find transparent investment ranges and financial requirements, a clear value proposition, compelling franchisee success stories, key differentiators from competitors and straightforward next steps for how to inquire.”When you treat your website as a transparency engine rather than a gatekeeper, you change the dynamic of the eventual sales call. A candidate who has already consumed your financial data and success stories arrives at the inquiry stage educated and qualified. This allows the development team to skip the basic fact-finding and move straight to strategy and fit.“When a candidate submits an inquiry, the first conversation should build on what the candidate has already learned,” Snyder said “ensuring they understand the opportunity they are considering, clarifying details, personalizing the discussion to their goals and moving them into a structured education process rather than starting from scratch.”<h2>Allocating the Budget: The "Ideal Candidate" Approach</h2>While a presence across multiple channels — from search and social to digital publications — is key, understanding exactly how much to invest in each option is the next hurdle. There is no single, magical approach to budgeting; a brand selling multi-million-dollar franchises needs to develop a presence in different places than a low-cost, mobile franchise will.To spend effectively, you must deeply understand your ideal franchisee profile. Once you know who is investing, you can begin working on where to find them. For example, a high-net-worth investor might be on LinkedIn and reading digital trade journals, while a first-time investor or someone seeking an owner-operator model might be influenced by local Facebook ads.“Franchisors should start by understanding their ideal franchisee profile and then allocate budget toward the channels where those prospects spend the most time,” Snyder said. “The mix will naturally look different for a high-investment, multi-unit candidate than for a first-time owner-operator. Beyond that, it’s critical to consider overall brand awareness and invest in channels that consistently get both the brand and the franchise opportunity in front of qualified prospects. A balanced approach that supports both awareness and lead capture tends to produce the strongest results.”<h2>Key Takeaways and Next Steps:</h2>Make sure you have a content footprint that answers the top 25 questions asked about your brand in Ai and Google searchs.Review your mobile experience: Open your franchise development site on your phone. If it takes more than three seconds to load or if the "Apply" button is hard to find, fix it immediately.Embrace "lo-fi" video content: You don't need a production crew. Use a smartphone to record "day in the life" videos with your franchisees and post them to social to build authentic trust.Ensure transparency and continuity:&nbsp;Candidates need to be able to find the information they’re looking for, and the experience should be consistent between a social page and a franchise development site. Make sure your value proposition is clear across all channels.Embrace innovation, but don’t count out the classics:&nbsp;Look at the whole picture. Many candidates are exploring opportunities on supplemental platforms like social media or in the results of a Google search, but they’re still looking at the franchise development site, too. Don’t confine yourself to the “old reliable” methods, but don’t leave them behind, either.Budget by persona, not platform: Don't just "do Facebook ads." Define exactly who your buyer is, and spend your money only on the channels where that specific person consumes content.For more information on franchise growth channels, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-use-social-media-marketing-to-promote-your-franchise-2727185#stories">How To Use Social Media Marketing To Promote Your Franchise</a></li><li><a href="https://1851franchise.com/building-a-franchise-website-that-converts-key-features-and-best-practices-2727363#stories">Building a Franchise Website That Converts: Key Features and Best Practices</a></li><li><a href="https://www.youtube.com/watch?v=vlfduHqGy7I">How to Sell Franchises | The Buyer Persona</a></li></ul>

To succeed in the shifting landscape, franchisors must understand the buyer’s journey, identify the ideal franchisee profile, and build a digital presence that meets candidates where they are.

Franchise Deep Dive: BrightStar Care's Franchise Costs, Fees, Profit and Data

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