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Franchise Opportunity Deep Dive: Comfort Keepers offers in-home care for the elderly and other adults requiring assistance with daily living, supported by tech and training.
Comfort Keepers is a leading global in-home care franchise that focuses on helping seniors and other adults live independently while receiving the support they need to thrive at home. Backed by decades of experience and a trusted reputation in the senior care space, the brand has built a strong foundation of compassionate care combined with innovative technology solutions.
Founded in 1999 and franchised in 2000, Comfort Keepers is an in-home care provider specializing in services for seniors and adults who need assistance with daily living activities. The company offers a range of services from companionship to personal care, as well as high-tech personal technology for safety and well-being.
Mission: To improve the quality of life for seniors and other adults by offering assistance with everyday activities in the comfort of their own homes.
Vision: To expand its network of franchises to meet the growing demand for in-home care services.
Comfort Keepers is actively expanding across the United States, with featured territories in California, Illinois, Massachusetts, Michigan, Missouri, Texas and Utah. For more information on available opportunities, visit the franchise development website.
Initial Costs: The estimated initial investment required to begin operation of a Comfort Keepers franchise ranges from $119,560 to $190,700. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $55,000 | $55,000 |
| Professional Fees | $2,500 | $10,000 |
| Business Premises (Rent/Deposit) | $6,000 | $24,000 |
| Furniture & Equipment | $5,400 | $10,000 |
| Insurance | $3,100 | $6,800 |
| Initial Training Expenses | $3,000 | $6,000 |
| Organizational Expenses | $650 | $1,150 |
| Telephone/Utilities Deposit | $550 | $1,650 |
| Advertising/Marketing | $2,300 | $10,000 |
| Licensure | $0 | $10,000 |
| Caregiver Training | $2,000 | $3,500 |
| Background Screening | $360 | $600 |
| Additional Funds (3 Months) | $39,000 | $52,000 |
Initial Franchise Fee: The franchise fee required to begin operation of a Comfort Keepers franchise is $55,000, which is payable upon signing the franchise agreement.
Current employees of Comfort Keepers may be eligible for a 25% discount on the initial franchise fee and qualifying military veterans may be eligible for a 20% discount on the initial fee through the VetFran program.
Ongoing Fees: According to the 2026 FDD, Comfort Keepers franchisees are responsible for the following ongoing costs and fees:
| Type of Fee | Amount |
| Royalty Fee | Greater of $300 or 5% of gross revenue/month (Years 1-2) 5% of gross revenue/month (Years 3+) |
| National Brand Fund | Lesser of $802.89 or 2% of gross revenue/month |
| Advertising Fund | Greater of $1,000 or 2% of gross revenue/month |
ROI Potential: According to the 2026 FDD, the 199 franchisees operating for the entirety of FY 2025 reported the following net revenue:
| Quarter | Average | Median | High | Low |
| Top Quarter (50) | $9,553,439 | $7,969,517 | $30,605,983 | $4,480,219 |
| 2nd Quarter (50) | $3,152,953 | $3,051,406 | $4,395,402 | $2,398,016 |
| 3rd Quarter (50) | $1,858,439 | $1,800,147 | $2,392,056 | $1,305,975 |
| Bottom Quarter (49) | $785,161 | $811,481 | $1,295,899 | $107,937 |
| Total (199) | $3,852,836 | $2,398,016 | $30,605,983 | $107,937 |
Franchisees receive a comprehensive initial training program that covers operational procedures, client management and legal considerations to prepare them for successful business ownership. After launch, Comfort Keepers provides ongoing operational support to help franchisees meet business and performance standards, grow their operations, and address the challenges of running a home care business.
The franchisor also offers strong marketing support through a combination of national and local advertising campaigns designed to help franchisees attract and retain clients. Franchisees are equipped with proprietary tools to manage daily operations, client care and internal communications effectively. Comfort Keepers ensures ongoing compliance assistance so franchisees remain up to date with local and federal health care regulations.
The brand offers advanced proprietary software for client scheduling, billing, and communication. Comfort Keepers also provides training and resources to ensure franchisees maintain full HIPAA compliance and protect sensitive client information.
While healthcare experience helps, it's not required to become a Comfort Keepers franchisee. Comprehensive training and support are provided. Franchisees need a passion for helping others, strong leadership/communication skills, and a commitment to active daily involvement to uphold high care standards.
Franchisees are expected to be actively involved in both management and daily operations. Semi-absentee ownership is an option but may necessitate extra operational support.
Comfort Keepers does not offer in-house financing. However, financing options may be available to franchisees through third-party lenders.
“Comfort Keepers checked all the boxes. Owning a franchise turned out to be a very powerful experience because the network of people you get to tap into who have already done it — there is a great deal of synergy there.”
– Nick Bryan, Franchisee — Leesburg, Virginia. Read his story here.
“Being able to positively impact others, whether through fitness, home care, or charitable work, has always been what drives me. Comfort Keepers allows me to continue that mission, but now I’m helping people differently.”
– Christopher McClintock, Franchisee — Nashville, Tennessee. Read his story here.
The senior care market continues to grow rapidly due to the aging population. In the U.S., over 58 million people are aged 65 or older, a number expected to increase by 47 percent by 2050. As more people age, the need for in-home care services like those provided by Comfort Keepers is also growing.
Comfort Keepers faces competition from several major players in the senior care industry, including Visiting Angels, Home Instead Senior Care, Right at Home* and Senior Helpers. However, Comfort Keepers distinguishes itself through its focus on non-medical services, highly personalized care plans and the integration of advanced personal technology solutions such as personal emergency response systems, enhancing both safety and quality of care.
To get the process started, fill out and submit the online inquiry form on Comfort Keepers’ franchise development page.
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