Mister Sparky Electric

When something goes wrong with your home’s electrical system, it’s not a maybe; it’s an emergency. Whether the power’s out, the lights are flickering or the Wi-Fi’s down, homeowners need a professional they can trust to show up on time and get the job done right. That’s exactly what&nbsp;<a href="https://mistersparkyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mister-sparky-franchise-power-punctuality-profitiability-2729955" target="_blank" rel="nofollow">Mister Sparky Electric</a> delivers and why the brand continues to stand out as a franchise opportunity in the booming home services market.<h2>A Franchise Built Around What Homeowners Want</h2><a href="https://www.authoritybrands.com/our-brands/mister-sparky/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mister-sparky-franchise-power-punctuality-profitiability-2729955" target="_blank" rel="nofollow">Mister Sparky</a> was founded in the early 2000s as part of a group of independent trade businesses that saw a better way to serve residential customers. Alongside&nbsp;<a href="https://www.authoritybrands.com/our-brands/benjamin-franklin-plumbing/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mister-sparky-franchise-power-punctuality-profitiability-2729955" target="_blank" rel="nofollow">Benjamin Franklin Plumbing</a> and&nbsp;<a href="https://www.authoritybrands.com/our-brands/one-hour-heating-air-conditioning/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mister-sparky-franchise-power-punctuality-profitiability-2729955" target="_blank" rel="nofollow">One Hour Heating &amp; Air Conditioning</a>, it quickly grew into one of the leading trade services brands in the&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mister-sparky-franchise-power-punctuality-profitiability-2729955" target="_blank" rel="nofollow">Authority Brands</a> portfolio.&nbsp;For homeowners, the brand’s biggest selling point is simple: it shows up. “The number one complaint from customers in this space is, ‘You didn’t call when you said you would. You didn’t show up,” said&nbsp;<a href="https://www.linkedin.com/in/david-montanez-66015a19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mister-sparky-franchise-power-punctuality-profitiability-2729955" target="_blank" rel="nofollow">David Montanez</a>, vice president of franchise development at Authority Brands. “We built Mister Sparky to eliminate that pain point.”The brand’s “on time and in full” model ensures every technician arrives when promised and with everything needed to complete the job. That consistency has become a core part of the customer experience and the franchise model.<h2>Strong Systems That Power Business Growth</h2>Franchisees get more than a logo and a playbook; they get access to a full suite of support and infrastructure designed to make scaling a service business more efficient. That includes Authority Brands’ purchasing arm,&nbsp;<a href="https://www.authoritybrands.com/enterprise-platforms/buymax/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mister-sparky-franchise-power-punctuality-profitiability-2729955" target="_blank" rel="nofollow">BuyMax</a>, which offers franchisees discounted rates, exclusive products and valuable rebates.Owners also benefit from&nbsp;<a href="https://mistersparkyfranchise.com/business-coaching/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mister-sparky-franchise-power-punctuality-profitiability-2729955" target="_blank" rel="nofollow">Success Academy</a>, a robust training platform that helps develop technicians and leaders alike. “We offer tons of online training so your team can grow, earn more and stay with you longer,” Montanez said.The brand’s operational model is built around efficiency and predictability, giving owners confidence whether they’re just getting started or expanding into new territories.<h2>You Don’t Need to Be an Electrician To Plug In</h2>Mister Sparky is a technical brand, but it doesn’t require technical experience. Most new owners don’t come from the trade industry. “We’re looking for business owners, not technicians,” Montanez said. “It’s about building a team and creating opportunities.”That opportunity is significant. According to the brand’s latest Franchise Disclosure Document (FDD), Mister Sparky’s&nbsp;average gross revenue per franchise is $3,751,929, according to Item 19 of Mister Sparky's 2025 FDD.Franchisees typically begin with an active, hands-on approach, learning the systems, building the team, and shaping the culture. As the business grows and a strong team is established, many owners choose to step back from daily operations and take on a more strategic leadership role.<h2>Essential Services With Year-Round Demand</h2>Electricity isn’t seasonal, and it’s certainly not optional. That’s what makes Mister Sparky such a resilient business model. “This is an essential service,” Montanez said. “If the power goes out, people aren’t waiting. They’re calling Mister Sparky.”That urgency creates consistent demand and makes the brand recession-resistant. Even during the height of the pandemic, Mister Sparky was deemed essential and continued operating, keeping homes safe, connected, and functional.<h2>Room To Expand and a Brand That Grows With You</h2>Most new franchisees begin with one or two territories, with opportunities to expand as they build their operation. Multi-brand ownership is also common. Many Mister Sparky owners also operate Benjamin Franklin Plumbing or One Hour Heating &amp; Air Conditioning, often running all three from a shared facility.“Since 2022, we’ve added 79 franchises across the Mister Sparky, Benjamin Franklin Plumbing, and One Hour Heating &amp; Air Conditioning,” Montanez said. “They’re complementary businesses that serve the same customer.”With a compelling customer promise, clear operational systems and strong backing from Authority Brands, Mister Sparky offers more than just a business in a box. It’s a high-voltage opportunity to own an essential service that makes a difference and delivers results.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/mister-sparky-electric/info">https://1851franchise.com/mister-sparky-electric/info</a>.

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Mister Sparky Franchise | Scalable Electrical Service Franchise Opportunity

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VP David Montanez says Mister Sparky’s essential services, reliable systems and customer-first approach make it a strong, scalable opportunity for franchise owners.

This brand page has been paid for by MISTER SPARKY ELECTRIC. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

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From Family Business to Franchise: A Veteran’s Move to Mister Sparky

5 Reasons to Own a Mister Sparky Franchise

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Why a Veteran Electrician Reinvented His Family Business With Mister Sparky Electric

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Mister Sparky Electric Franchisee Built a Second Calling Through Hiring Veterans

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Proper electrical work requires precision. In fact, precision impacts everything from general safety to daily operation of the business. For&nbsp;<a href="https://mistersparkyfranchise.com/">Mister Sparky</a> franchise owners, maintaining precision takes more than just technical skill. It requires a digital infrastructure capable of keeping pace with a demanding industry.&nbsp;<a href="https://1851franchise.com/mister-sparky-electric/info">Mister Sparky</a> and&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a> are meeting that need through the systemwide implementation of&nbsp;<a href="https://www.servicetitan.com/">ServiceTitan</a>, a platform designed to centralize every aspect of a trade business. Through its dedicated Center of Excellence, Authority Brands supports franchisees with hands-on training, configuration and ongoing guidance to ensure the technology is fully integrated into daily operations and used to its greatest potential.The goal is to equip franchisees with best-in-class technology across every aspect of the business. ServiceTitan brings together inventory management, marketing, fleet tracking, scheduling and call center operations into a single platform, giving franchise owners the tools they need to operate more efficiently and perform at a higher level.<h2>Gaining a Competitive Edge Through Technology</h2>For many independent electrical contractors, the transition to franchising often emerges out of a desire to solve people management and scheduling hurdles. By providing the tools necessary to impact the customer experience on a number of different levels, ServiceTitan can help.&nbsp;Consistency remains a franchising hallmark. ServiceTitan helps owners standardize operations so technicians deliver the same level of service, whether they are installing a new panel or troubleshooting a circuit.<a href="https://www.deloitte.com/us/en/insights/industry/engineering-and-construction/engineering-and-construction-industry-outlook.html">Embracing technology</a> has become a competitive necessity in the electrical industry. Advanced reporting capabilities - including booked call rates, conversion rates, average ticket value and items per estimate - give franchise owners the visibility needed to coach teams more effectively, identify performance gaps and continuously improve results across the business.<h2>Synergies for Multi-Unit Owners</h2>A unique advantage for Mister Sparky owners is the ability to manage multiple franchise concepts within the same software platform. Authority Brands has integrated ServiceTitan across&nbsp;<a href="https://benjaminfranklinplumbingfranchise.com/">Benjamin Franklin Plumbing</a>,&nbsp;<a href="https://mistersparkyfranchise.com/">Mister Sparky</a>, and&nbsp;<a href="https://onehourheatandairfranchise.com/">One Hour Heating &amp; Air Conditioning</a>, building efficiencies for multi-brand and multi-unit franchisees.This shared platform allows for a level of cross-promotion and operational efficiency that is difficult for independent operators to imitate. The software helps customers view a franchisee as a one-stop shop for home service needs.With a unified platform, franchisees can manage memberships and customer equipment across multiple trades industries within a single system. This connected view enables more effective cross-promotional marketing, allowing owners to leverage existing customer relationships to introduce additional services and maximize lifetime value.For local franchise owners, this means a single dispatch or customer service team can potentially manage several different trades simultaneously (maximizing labor while reducing overhead).<h2>Real-Time Decision Making</h2>The true power of the ServiceTitan platform lies in its ability to provide an immediate snapshot of the business. Rather than waiting until the end of the month to see if a marketing campaign worked or technicians are hitting their targets, Mister Sparky franchisees can adjust their strategy in the moment.Real-time visibility across the workforce allows franchise owners to influence customer experience as it happens, identify performance patterns, staff more effectively, track recurring services and monitor ROI with greater precision. This level of insight fundamentally changes how owners manage and scale their operations.By using data to help drive decision-making, franchisees can see performance trends and coach their teams more effectively. Dashboards provide insights into technician performance while automated alerts notify managers of potential issues before they escalate.As the electrical industry continues to evolve, technology adoption has become a clear differentiator between market leaders and those struggling to keep pace. Franchisees that leverage modern platforms are better positioned to operate efficiently, attract and retain top talent, and deliver a more consistent customer experience - while those that fail to modernize risk falling behind in an increasingly competitive landscape.

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By centralizing data and streamlining multi-brand and multi-unit management, Authority Brands equips franchisees with the real-time insights and operational precision necessary to dominate the market.

Powering Growth: How Mister Sparky Franchisees Use ServiceTitan to Scale Electrical Operations

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COLUMBIA, Md.&nbsp;—&nbsp;<a href="https://mistersparkyfranchise.com/">Mister Sparky Electric</a>, a residential electrical services franchise under&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a>, has been named to&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/mister-sparky/329433">Entrepreneur’s 2026 Franchise 500®</a>, ranking No. 235. The brand improved 50 positions from its No. 285 ranking in 2025, underscoring continued momentum within the home services franchise sector.Now in its 47th year,&nbsp;<a href="https://www.entrepreneur.com/franchise500">Entrepreneur’s Franchise 500</a> is one of the most comprehensive franchise rankings, evaluating brands across factors including unit growth, financial strength and stability, brand power, and operational support.&nbsp;<a href="https://1851franchise.com/mister-sparky-electric/info">Mister Sparky Electric’s</a> upward movement reflects the strength of its established franchise system and the infrastructure in place to support owners as they build and scale their businesses.“Advancing 50 spots on the Franchise 500 is meaningful because it reflects both the strength of Mister Sparky Electric’s systems and the dedication of our franchisees who bring them to life every day,” said&nbsp;<a href="https://www.linkedin.com/in/steve-clemente-b4244539/">Steve Clemente</a>, President and COO of Trades Brands at Authority Brands. “We’ve built the brand around clear service standards, operational discipline, and tools that help owners run organized, customer-focused electrical businesses in their local markets.”Mister Sparky Electric began franchising in the early 2000s and expanded nationally after joining Authority Brands, gaining access to centralized technology, training, and operational resources. The brand is built around a simple service promise — arriving on time and prepared to complete the job — supported by standardized processes that guide everything from technician scheduling to customer communication.“The Franchise 500 ranking is a useful benchmark for prospective owners evaluating long-term systems and support,” Clemente said. “For us, this recognition validates not only the infrastructure we’ve built, but more importantly, the unwavering commitment of our franchisees to maintaining high standards and delivering on our brand promise across the network.”To view Mister Sparky Electric’s full profile on Entrepreneur’s Franchise 500, visit:&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/mister-sparky/329433">https://www.entrepreneur.com/franchises/directory/mister-sparky/329433</a>. Results are also featured in the January/February 2026 issue of Entrepreneur, available on newsstands.

Mister Sparky Electric Ranked No. 235 on Entrepreneur’s Franchise 500® for 2026

The residential electrical services franchise climbed 50 spots from No. 285 in 2025, highlighting sustained growth and operational strength.

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Skilled trades have long been male-dominated, but more women are beginning to take on leadership roles, such as&nbsp;<a href="http://linkedin.com/in/michelle-glasson-8a6bb585">Michelle Glasson,</a> owner of a&nbsp;<a href="https://mistersparkyfranchise.com/">Mister Sparky Electric</a> in Levittown, Pennsylvania. She first became involved in home services through a family business and eventually developed a passion for building a strong team and supporting her community.“My journey into the home services industry really started when I started dating my now-husband, who owned a small plumbing company, and discovered a passion for family business and entrepreneurship,” she said. “I’ve always been drawn to businesses that serve the community and provide real value to people’s everyday lives.”As she became more involved in the business, Glasson learned every part of the operation. Daily responsibilities ranged from customer service to leadership and operations.“Home services is one of those industries where the work you do genuinely matters,” she said. “When someone’s heat isn’t working or they have a plumbing emergency, you’re solving a real problem for them.”Experience across the business eventually shaped her leadership approach and strengthened her commitment to developing employees and creating a supportive workplace.<h2>Building a Strong Team Culture</h2>Glasson believes that success in the skilled trades begins with the people behind the work. Creating an environment where employees feel valued and supported remains a central focus of her leadership.“For me, it starts with culture,” she said. “We want our team members to feel like they are part of something bigger than just a job. They are a part of our family.”Training and professional development play an important role in helping employees build long-term careers within the company. The team invests in initiatives that support professional growth and makes itself available outside of work when employees need personal support. Strong culture also reinforces accountability and professionalism in the field.“Our technicians and staff represent our company in customers’ homes every day, so professionalism and trust are extremely important,” she said. “When people feel valued and supported, they tend to take ownership of their work and care deeply about the success of the business.”<h2>Encouraging Women to Pursue Careers in the Trades</h2>Glasson’s leadership experience has also reinforced her belief that women bring important strengths to business leadership roles.“Women often bring a strong sense of communication, organization and emotional intelligence to leadership roles,” she said. “Those qualities are incredibly valuable when you’re managing teams, supporting employees and building relationships with customers.”Her own experience entering a traditionally male-dominated industry was not always easy, but confidence and persistence helped her build credibility while growing the business.“In the very beginning, it was both challenging and, for the most part, laughed at,” she said. “However, through the years it has proven to be incredibly rewarding.”Glasson encourages women interested in the trades to believe in their abilities and not allow outdated perceptions to limit their career choices. Skilled trades careers offer meaningful opportunities for growth, stability and entrepreneurship.“What started as an opportunity for my husband and I to grow the business that he already had quickly turned into a passion for creating a strong team, building a positive culture and providing reliable service to the community we serve,” Glasson said.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/mister-sparky-electric">https://1851franchise.com/mister-sparky-electric</a>.&nbsp;

image of mister sparky franchise owner Michelle Glasson Levittown, Pennsylvania.

Mister Sparky franchise owner Michelle Glasson shares how leadership, team culture and mentorship are helping open doors for women in the electrical industry.

How This Mister Sparky Franchise Owner Is Building Opportunities for Women in the Skilled Trades

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How Mister Sparky’s Culture of Support Helps Franchisees Power Up Their Futures

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<a href="https://mistersparkyfranchise.com/">Mister Sparky Electric</a>, the residential electrical services franchise under&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a>, kicked off the first quarter of the year by signing 10 new franchise agreements, while three owners expanded their footprint across states, including Tennessee, California, and New York.“In the first quarter, we saw the kind of growth we’re excited about,” said&nbsp;<a href="https://www.linkedin.com/in/jwilsoncfe">Jordan Wilson</a>, Chief Development Officer at Authority Brands. “We want to expand with the right operators in the right markets and continue to support existing franchisees as they scale.”<a href="https://1851franchise.com/mister-sparky-electric/info">Mister Sparky Electric</a> continues to resonate with individuals who are driven to build and lead their own business. Many candidates evaluating franchising are looking for an established model that provides structure, support and a clear path forward—regardless of prior experience.Candidates often come from corporate leadership roles, technical and trades-adjacent industries, healthcare operations and military backgrounds. “It’s clear that what resonates is not a specific background, but a way of operating,” Wilson said. “Our franchisees are motivated leaders who are ready to follow a tested system and build something of their own.”A major reason for this ongoing growth is the strength of Mister Sparky Electric’s support network and operating systems, which give franchisees a clear, established framework to step into.“This is a business where strong leadership and disciplined execution translate into measurable growth,” said&nbsp;<a href="https://www.linkedin.com/in/danielmock2015">Dan Mock</a>, Vice President of Operations at Mister Sparky. "Our systems are designed to give franchisees visibility into their performance and the tools to reach their goals."The brand’s momentum is further reinforced by its rise in the 2026 Entrepreneur Franchise 500®,&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/mister-sparky/329433">where Mister Sparky Electric ranked No. 235</a> — a 50-position jump from No. 285 in 2025.“Our rise in the Franchise 500® reflects the strength of our model and the consistency of our franchisees across the system,” Wilson said. “We’re building on that momentum to drive long-term growth.”For more information on franchising with Mister Sparky Electric, please visit&nbsp;<a href="https://1851franchise.com/mister-sparky-electric">https://1851franchise.com/mister-sparky-electric</a>.

As demand for residential electrical services grows, the Authority Brands concept is expanding with new owners, existing franchisees and national recognition.

Mister Sparky Electric Signs 10 Franchise Agreements in Q1 2026 and Jumps 50 Spots in the Franchise 500® 

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For many military veterans, figuring out how their experience fits into civilian work can be a difficult next step. Franchising can offer some of the structure they are used to, but with a path toward ownership. In the home services space,&nbsp;<a href="https://mistersparkyfranchise.com/">Mister Sparky Electric</a> gives veterans a model where leadership, discipline and accountability can translate naturally.<a href="https://1851franchise.com/mister-sparky-electric/info">Mister Sparky Electric</a> operates in a category that people rely on every day. Electrical work is tied to safety, comfort and the basic function of homes and businesses, which can make the model appealing to veterans who are used to work where reliability matters.The business is built on systems and repeatable processes, giving franchise owners a framework to follow while still allowing them to lead and grow their teams.“We see a strong connection between military experience and what it takes to run this business,” said&nbsp;<a href="https://www.linkedin.com/in/jwilsoncfe/">Jordan Wilson</a>, chief development officer of parent company&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a>. “Veterans understand accountability, they’re used to working within a system, and they know how to lead people. Those traits carry over in a real way when they step into ownership.”Mister Sparky also offers a financial incentive for qualified veterans through&nbsp;<a href="https://www.franchise.org/franchising-for-veterans/">VetFran</a>. The program provides a 30% discount on franchise and territory fees for a veteran’s first location, giving candidates a lower upfront cost to consider as they consider ownership.The support goes beyond the initial investment. New franchisees receive training in operations, marketing and customer experience, then continue to work within a system built to help them run and grow the business. For veterans used to clear expectations and defined processes, that structure can be a real advantage.“We’re not asking someone to figure this out on their own,” Wilson said. “There’s a playbook, there’s training and there’s a team behind them. For a lot of veterans, that structure feels familiar in a good way.”The culture inside many Mister Sparky locations also reflects that connection. In San Antonio, longtime team member&nbsp;<a href="https://www.linkedin.com/in/bryan-martinez-ab4864127/">Bryan Martinez</a>&nbsp;<a href="https://1851franchise.com/mister-sparky-electric/bryan-martinez-veteran-employment-2731748#stories">built his career with the brand</a> after serving in the U.S. Air Force. He joined the company following a medical discharge and worked his way from apprentice to vice president, applying the same discipline and attention to detail he developed during his service.“I was lucky to find that with Mister Sparky Electric,” Martinez said. “Being able to service our customers and provide top-notch electrical experiences and really take care of them, that was such a blessing for me.”Martinez has also focused on helping other veterans find their footing in the workforce, bringing them into the business and translating their military experience into new career paths.“It fills my heart and soul,” he said. “Giving back to veterans just hits differently than anything else because it’s so close to my heart.”That sense of purpose — continuing to serve, but in a different capacity — often resonates with veterans as they evaluate their next move. In a service-based business, franchise owners are not only building a company but also supporting their communities and creating opportunities for others.For veterans considering business ownership, Mister Sparky Electric offers a model where military experience can carry over into daily operations, team leadership and long-term growth.For more information about franchising with Mister Sparky Electric, please visit&nbsp;<a href="https://1851franchise.com/mister-sparky-electric">https://1851franchise.com/mister-sparky-electric</a>.

Mister Sparky Electric Franchise Opportunity for Veterans - 1851 Franchise

For those leaving the military, the electrical services brand offers a way into business ownership that leans on structure, support and day-to-day execution.

Why Mister Sparky Electric Is a Strong Franchise Fit for Military Veterans

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After joining&nbsp;<a href="https://mistersparkyfranchise.com/">Mister Sparky Electric</a> in&nbsp;<a href="https://www.mistersparky.com/san-antonio/">San Antonio</a> nearly 11 years ago,&nbsp;<a href="https://www.linkedin.com/in/bryan-martinez-ab4864127/">Bryan Martinez</a> worked his way into a leadership role.&nbsp;<a href="https://www.sanantoniomag.com/helping-vets-in-the-workforce/#">San Antonio Magazine recently profiled Martinez</a> and his efforts to help other veterans transition into civilian careers.Martinez served more than five years in the U.S. Air Force as a security forces member and deployed twice to Afghanistan in support of Operation Enduring Freedom. During his second deployment in 2012, an accident during a patrol outside Bagram Air Base left him with serious injuries, including torn rotator cuffs, a torn ACL and a traumatic brain injury. After follow-up treatment in Germany, he was medically discharged at Dyess Air Force Base in Abilene.“I couldn’t finish my duty I signed up to do,” Martinez said. “That’s ultimately how my career ended.”Returning home to San Antonio proved difficult. Martinez had planned to make the military his career and suddenly found himself adjusting to civilian life while managing PTSD and ongoing medical appointments. His father-in-law, George Saldana, offered him a position at the family’s&nbsp;<a href="https://1851franchise.com/mister-sparky-electric/info">Mister Sparky Electric</a> franchise, creating an opportunity for Martinez to rebuild his sense of purpose.Over nearly 11 years with the company, Martinez worked his way from apprentice to technician to vice president. He said the discipline, accountability and attention to detail he learned in the Air Force translated naturally into the skilled trades and customer service work.“I was lucky to find that with Mister Sparky Electric,” Martinez said. “Being able to service our customers and provide top-notch electrical experiences and really take care of them, that was such a blessing for me.”Martinez has also focused on helping other veterans find stability and direction after military service. One example involved helping his brother-in-law, Marcus Saldana, another Air Force veteran, apply his military logistics experience to a role within the company.“It fills my heart and soul,” Martinez said. “Giving back to veterans just hits differently than anything else because it’s so close to my heart.”Read the original article&nbsp;<a href="https://www.sanantoniomag.com/helping-vets-in-the-workforce/#">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/mister-sparky-electric">https://1851franchise.com/mister-sparky-electric</a>.

After serving in the Air Force and overcoming serious injuries, Martinez built a second career in the skilled trades while helping other veterans transition into civilian work.

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

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