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Seniors Helping Seniors® In-Home Services Looks To Brighten the Lives of Florida’s Active Retirement Community and Growing Senior Population

The world’s leading in-home care franchise that practices employing mature caregivers is looking to bring its proven business model and exceptional senior care services to the Sunshine State.

Seniors Helping Seniors® was founded in 1998 by husband-and-wife duo Kiran and Philip Yocom with a goal of giving back and becoming the most respected and rewarding senior home care provider in the U.S. Seniors Helping Seniors®, a community-driven franchise practices employing a mature caregiver workforce, allowing clients to continue to live independent lives while cultivating meaningful relationships.

Started in Reading, Pennsylvania as a non-profit, Seniors Helping Seniors® has now grown to include over 200 locations in 30-plus states and six international locations. Now, this leading in-home care franchise is looking for qualified franchise partners in Florida to help expand the Seniors Helping Seniors® brand.

“Florida has one of the largest senior citizen and retirement communities in the U.S.,” said Executive President, Namrata Yocom-Jan. “Although we already have 20+ locations in Florida, there are still a large number of untapped territories and a huge opportunity for growth.

According to Andy Malivuk, owner of the Seniors Helping Seniors® franchise in Pinellas County, the demographics within his community are extremely favorable because of the high number of retirees. “The percentage of the population aged over 85 in Pinellas County is an incredible 13%,” said Malivuk. “That demographic is great on both the customer and the caregiver side because we have so many retirees coming down to Clearwater and St. Petersburg looking for a way to stay active. The Seniors Helping Seniors® model serves both sides of the senior population—care recipients in the home who require assistance and also mature caregivers looking for meaningful employment.”

Nearly 23% of Florida citizens are aged 60 or over and this demographic comprises the state's second-largest economic sector, according to the Florida Department of Elder Affairs. As the Baby Boomer generation continues to grow older, there will be an increase in the demand for quality, in-home care and the senior care industry will have to expand to meet that demand.

“We can attract active, retired seniors who are looking for post-retirement employment to provide  companionship and homemaker services, and also mature home health aides to help with personal care services,” said Vice President of Operations, Daniel Jan. “Hiring a mature workforce helps us  to combat the U.S.’s 82% turnover rate for caregivers epidemic by creating meaningful career opportunities for mature caregivers and encouraging lasting relationships between caregivers and clients.”

In the U.S. alone, senior care is projected to become a $225 billion industry by 2024, and out of the many types of available care, in-home healthcare service is the second-largest and fastest-growing segment, with 90% of seniors reporting they would prefer to age at home. 

Now, Seniors Helping Seniors® is looking to bring its compassionate care services to a number of areas in Florida, including Sarasota, Bradenton, Port Charlotte, Jacksonville, St. Augustine, Orlando, Daytona Beach, Florida Panhandle, Lake Worth, Broward County, Lakeland, Winter Haven and Miami-Dade County. 

“Cities like Sarasota and Bradenton are retirement meccas,” said Jan. “For us, the demographics of an area are the main factor, and many of the retirement-heavy communities between Orlando and Jacksonville are perfect for our Seniors Helping Seniors® model.”

Florida is famous for its status as a retiree haven, with qualities including warm weather, fiscal soundness and retirement-friendly income tax laws. Overall, Jan predicts that the Florida market has a capacity of between 20 to 30 more Seniors Helping Seniors® locations based on demographics.

While there is competition in the area, Seniors Helping Seniors® stands out in a crowded senior care industry thanks to several key differentiators, including the practice of employing mature caregivers, and prioritization of companionship and community-building. In addition, Seniors Helping Seniors® offers franchise owners a great investment—a chance to ‘Do Good and Make Money®’—thanks to a recession-resistant model, industry-leading corporate support infrastructure and a flexible work/life opportunity. Finally, Seniors Helping Seniors® provides an in-depth franchise owner training program with an emphasis on caregiver hiring, client acquisition, marketing, cost controls, business planning, technology and operational excellence.

“As opposed to the other senior care providers in Florida, Seniors Helping Seniors® is able to align caregivers and clients based on the abilities and needs of both,” said Jan. “We offer a wide range of services, including companionship, assistance with personal care, dementia care, light housekeeping, cooking and shopping, pet care, aid with household tasks, and transportation to appointments, 24-hour care and overnight stays.”

“Retiring doesn’t necessarily mean someone is too old to work—many people in Florida are retiring because they want a change,” said Yocom-Jan. “Our franchise owners see this opportunity as highly rewarding and feel connected to the brand’s mission.”

Seniors Helping Seniors® is looking for qualified franchise partners in the state of Florida who are fully committed to serving the senior community, are extremely passionate about the brand’s mission and look forward to contributing every single day. Seniors Helping Seniors® franchise owners come from a wide variety of backgrounds and while business acumen is preferred, the brand looks for those who are eager to make a difference in the lives of seniors and have a positive impact on the community at large.

“We are establishing ourselves as the leading employer of the mature workforce,” said Jan. “and because we are truly unique in the home care industry, we have the potential to really expand our locations and continue to build a strong brand reputation here in Florida.

To learn more about franchising with Seniors Helping Seniors®, visit