Smoothie King on the Hunt for People with Passion

Lots of companies talk about seeking franchisees who are passionate about the brand and its mission, but far fewer can say their entire business model is predicated on helping customers live an active and healthier lifestyle.

When asked what the brand is looking for in a franchisee, Smoothie King Franchise Development Manager Chad Tramuta didn’t hesitate.

“Passion,” he said. “Passion for living a healthy, active life.”

This was a sentiment echoed by Smoothie King Franchise Development Manager Stephen Foley.

“Most of our franchisees are actually loyal customers,” Foley said. “We’ve grown for 40 years, particularly in the southeast, thanks to people who couldn’t get their smoothie fix once they moved from New Orleans. They wanted to become franchisees so they could continue enjoying our product and share it with others.”

With Smoothie King’s gargantuan growth in the American southeast, it’s easy to see why franchisees would be drawn to the brand as an excellent business opportunity. But for the team at Smoothie King, that comes second to individuals who are passionate about health, staying active and spreading the brand’s message: Living a more nutritious lifestyle can also be delicious.

At the same time, the brand is also looking for business-minded prospects - men and women who can become multi-unit franchisees. With people across the country seeing firsthand the appeal Smoothie King holds, attracting these individuals has not been difficult.

“We’re able to attract big multi-unit developers now because our average unit volume has been up consistently, as have sales,” Foley continued. “Relative to our competition, we are continuing to grow. With the same market conditions as them, we’re up and they’re down.”

In short, Smoothie King wants experienced people who believe in the brand, not just the profits it can create.

“The product will sell itself, but we want brand ambassadors who will grow the brand,” Tramuta said.

With Smoothie King moving into ripe markets across the country, odds are it will be seeing an even bigger influx of individuals ready to do just that. From Chicago and Philadelphia to New York City and Washington, D.C., more people than ever before will have a chance to experience the Smoothie King difference. At the same time, more entrepreneurs will gain the opportunity to further the brand’s mission while enjoying a proven business model.