1851

<div id="pastingspan1" style=""><span style="">What does new technology, disruptive marketing, cutting edge social media and franchising have in common? The <a href="http://www.franchiseconsumermarketing.com/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sneak-peak-franchise-consumer-marketing-conference-4908" target="_blank" rel="nofollow" target="_blank">2016 Franchise Consumer Marketing Conference</a> (FCMC). </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">From June 21 &#8211; 22, hundreds of franchising&#8217;s most innovative minds will descend upon the Intercontinental Buckhead Hotel in Atlanta for the largest gathering of the most creative and talented marketers in the industry. Covering everything from brand building to the latest technology, the annual event gives marketing executives the chance to discuss and share best practices while learning about the latest products and trends from vendors. Workshops, roundtables, networking, panels and educational sessions will round out the content and allow attendees to walk away with an edge on their competition. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">Here&#8217;s what you can expect from the 2016 FCMC.</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Speaker Lineup</strong></span></div><div id="pastingspan1" style=""><span style="">The franchise industry is always evolving. What worked last year may not be what drives consumers to your brand right now. Focused on digital, social and consumer marketing, the FCMC addresses many of the challenges marketers are currently facing in 2016 and beyond. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">The conference this year will kick off with concurrent opening workshops about &#8220;Crafting the Right Brand Promise,&#8221; &#8220;Media &#8211; Paid, Owned, Earned and Shared,&#8221; and Engaging Your Customers Through Their Media Choice.&#8221; Panelists driving those discussions will include Terri Snyder, executive vice president and chief marketing officer for <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sneak-peak-franchise-consumer-marketing-conference-4908" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a>, Heather Briggs, director of marketing planning and strategy for <a href="http://www.greatclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sneak-peak-franchise-consumer-marketing-conference-4908" target="_blank" rel="nofollow" target="_blank">Great Clips</a>, and Annica Kreider, vice president of brand development for <a href="http://mellowfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sneak-peak-franchise-consumer-marketing-conference-4908" target="_blank" rel="nofollow" target="_blank">Mellow Mushroom</a>, among others. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">The FCMC will feature two keynote speakers this year that will share their vision for marketing and its impact on the franchise industry. Scott Stratten, president of Un-Marketing, will provide his unique perspective on how to effectively market, sell and engage consumers after flipping traditional advice on its head. Curt Steinhorst, founder and president of The Promentum Group, will close out the conference with a discussion about how to craft messages for today&#8217;s distracted audiences. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Educational Breakout Sessions</strong></span></div><div id="pastingspan1" style=""><span style="">This is an opportunity to learn more about what consumers are looking for from brands and how franchisors can best reach them with the appropriate message at the unit level. These concurrent sessions will include &#8220;What Does Mobile in 2016 Mean for my Brand and my Franchisees,&#8221; &#8220;Public Relations Evolution/Revolution,&#8221; and &#8220;SEO &amp; Web Development,&#8221; among others. Panelists for these sessions will include some of franchising&#8217;s leading experts, such as Drew French, CEO and founder of <a href="http://franchise.yourpie.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sneak-peak-franchise-consumer-marketing-conference-4908" target="_blank" rel="nofollow" target="_blank">Your Pie</a>, Nick Powills, CEO and founder of <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sneak-peak-franchise-consumer-marketing-conference-4908" target="_blank" rel="nofollow" target="_blank"><span class="brand-highlight">No Limit Agency*</span></a> and <a href="http://1851franchise.com/" target="_blank">1851 Franchise</a>, and Duone Byars, director of marketing for <a href="http://christianbrothersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sneak-peak-franchise-consumer-marketing-conference-4908" target="_blank" rel="nofollow" target="_blank">Christian Brothers Automotive</a>, among others. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Networking</strong></span></div><div id="pastingspan1" style=""><span style="">With franchising&#8217;s best and brightest marketing executives in attendance, networking is one of the most important aspects of the FCMC. The sponsor networking area is filled with product and service providers offering the latest in technology, tools and products designed to streamline a franchise business. Additionally, time in the sponsor networking area provides attendees with the ability to learn and discuss best practices with their peers.</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">To learn more about the 2016 Franchise Consumer Marketing Conference, click <a href="http://www.franchiseconsumermarketing.com/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sneak-peak-franchise-consumer-marketing-conference-4908" target="_blank" rel="nofollow" target="_blank">here</a>. </span></div><div style="   font-style: normal;"></div>

1851 Franchise

Here’s what to expect at this year’s two-day Franchise Consumer Marketing Conference in Atlanta, Georgia 


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