Soccer Shots Franchise Costs, Fees, and Profit Potential for 2026

LAST UPDATED: November 2026

FRANCHISE WEBSITE: https://www.soccershotsfranchising.com/

NUMBER OF LOCATIONS: 330+

REPORTED COST TO GET IN: $42,950 - $54,300

REPORTED ROI (Item 19): $222,830 (average gross sales for single-territory owners in 2025)

Soccer Shots is a premier youth soccer franchise focused on positively impacting children's lives through soccer. With low overhead, a proven mobile-based model and strong brand partnerships, Soccer Shots allows franchisees to blend their passion for making a difference with a strong business opportunity. The brand has built a nationwide presence, serving more than 620,000 children in 2023 alone, and continues to expand across the U.S.

1. What Is the Brand Overview for Soccer Shots?

About the Brand

Soccer Shots was founded in 1997 by former professional soccer players Jeremy Sorzano and Jason Webb in Harrisburg, Pennsylvania. They launched Soccer Shots to create a quality soccer program that focused not only on skill development but also on character building for young children. Their goal was to bridge the gap between recreation soccer and high-level travel programs, offering children a fun, age-appropriate introduction to the sport.

Mission: To positively impact children’s lives through the game of soccer.

Vision: To provide every child the opportunity to develop character, confidence and teamwork through high-quality soccer programs and exceptional coaching.

Unique Selling Points (USPs)

Mobile Model: Soccer Shots brings the program directly to child care centers, preschools, elementary schools and parks — no need to own or rent a field.
Best-in-Class Coaches: Comprehensive coach certification and mandatory background checks.
Acclaimed Curriculum: Expert-developed curriculum aligns with early childhood education standards.
Community Impact: Focuses on building character and confidence beyond athletic skills.
Strong National Partnerships: Relationships with Umbro, U.S. Soccer Foundation, The Goddard School and KinderCare.

2. What Are the Franchise Opportunity Details?

Why Franchise With Soccer Shots?

Proven, low-overhead business model.
Extensive initial and ongoing training programs.
Strong marketing support, including local websites and social media content.
Access to a proprietary online enrollment platform.
Extensive curriculum and coaching certification program.
Strong brand partnerships and national recognition.
A mission-driven model combining passion with business.

Available Territories

There are still territories available in markets across the U.S., with the most prominent availability in California, Illinois, Michigan and Wisconsin.

View the interactive territory map here.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Soccer Shots franchise ranges from $42,950 to $54,300. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure	Min	Max
Initial Franchise Fee	$36,500	$36,500
Expenses While Attending Training	$500	$2,500
Insurance	$1,000	$2,000
Office Equipment & Supplies	$0	$2,000
On-Field Equipment	$500	$1,000
Branded Apparel	$400	$1,000
Prepaid Expenses & Deposits	$100	$500
Organizational Costs/Professional Fees	$500	$2,000
Season Prizes & Jersey Costs	$1,000	$2,500
Marketing Expenses	$100	$100
Additional Funds (3 Months)	$2,350	$4,200

Initial Franchise Fee: The franchise fee is $36,500, which is payable upon signing the franchise agreement.

Ongoing Fees: According to the 2026 FDD, Soccer Shots franchisees are responsible for the following ongoing payments and fees.

Type of Fee	Amount
Royalty Fee	The greater of 7% of gross sales/month or the following minimum annual royalties: First year of operations: $4,550 Second year of operations: $5,670 Third year of operations: $7,560 Fourth year of operations: $9,450 Fifth year of operations: $11,340
Local Advertising Requirement	Up to 2% of gross sales, as incurred
Advertising Cooperative Contribution	Up to 2% of gross sales, as incurred
Brand Fund Fee	1% of gross sales, as incurred
Software License Fee	The software license fee is due monthly, with the exact amount paid based on the following sliding scale: 2% on the first $50,000 of gross sales 1.75% on the next $200,000 in gross sales 1% on the next $250,000 in gross sales 0.5% on the next $500,000 in gross sales 0.25% on any gross sales over $1M
Franchise Advisory Council Fee	$100/year

ROI Potential: The 2026 FDD reports the following gross sales information for 57 franchisees operating within a single territory during the 2025 calendar year:

Average	Median	High	Low
$222,830	$189,389	$627,101	$25,099

3. What Franchisee Support Does Soccer Shots Provide?

Training Programs

Before opening their business, Soccer Shots franchisees complete mandatory operator training. The brand also provides first-year business support and leadership development, while coaches have access to an e-learning platform to earn their Soccer Shots certification.

Operational Support

Franchisees receive business consulting support, including an initial sales visit, along with leadership coaching from dedicated operations specialists. Soccer Shots also helps owners procure equipment, apparel and branded prizes and maintains national account relationships with child care organizations.

Technology and Tools

Soccer Shots provides a proprietary platform for online enrollment and payments, along with editable local websites and an online communication portal. Franchisees also have online access to the brand's expert-developed soccer curriculum.

4. What Are the Franchise Requirements for Soccer Shots?

Eligibility Criteria

Liquid Assets: $50,000

Soccer Shots welcomes franchisees from a variety of professional backgrounds, including education, coaching, business ownership and marketing. Executives and stay-at-home parents have also joined the system. What matters most is a passion for making a positive difference in children's lives.

Operational Commitments

Soccer Shots franchisees must commit to the business full time, either as Owner/Operators or as Executive Owners with a hired team handling daily operations. Both models require owners to stay involved in the business and develop relationships in their local communities.

Funding Assistance

Soccer Shots offers financing for up to 50% of the franchise fee through internal programs and external lenders.

5. Are There Franchisee Success Stories?

- Alex Woods, Franchisee — Houston, Texas

- Chelsea Feeney, Franchisee — Westchester, New York

6. What Is the Market Potential for Youth Sports?

The U.S. youth sports market exceeds $40 billion annually and is growing at nearly 10% per year, creating opportunities for businesses offering organized leagues, athletic training and other youth sports programs. Participation is also increasing, with 58% of children ages 6–17 participating in organized sports in 2024, up from 55% the previous year. The federal government has set a goal of reaching 63% participation by 2030. Families are investing heavily in their children's athletic activities, spending an average of nearly $1,500 per child in 2024, including $1,016 on their primary sport, a 46% increase from 2019. More recent retail data shows that junior team sports equipment sales reached $1.6 billion during the 12 months ending July 2026, a 3% year-over-year increase. Together, rising participation and household spending point to continued demand for youth sports services, although increasing costs could limit access for some families.

Competitor Analysis

Soccer Shots’ primary competitors include Little Kickers, i9 Sports and HappyFeet Legends.

Soccer Shots stands out for its reputation built over more than 25 years, its focus on character building alongside soccer skills, its national partnerships and its low-overhead model.

7. What Is the Application Process for Soccer Shots Franchisees?

Initial Call: 15- to 30-minute call with the franchise development team to assess initial fit.
Application Submission: Submit an online application outlining your background and goals.
Application Review Call: Follow-up discussion based on your application.
FDD and Business Planning: Review the FDD and complete a Business Planning Exercise.
Franchisee Validation: Speak directly with current franchisees to hear their experiences.
Discovery Day: Virtual Discovery Day to meet the Soccer Shots Leadership and Franchise Support Team.
Franchise Award Decision: Final mutual decision and signing of franchise agreement.

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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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Soccer Shots Franchise Costs, Fees, Profit and Data for 2026