LAST UPDATED: June 2025
NUMBER OF LOCATIONS: 300+
REPORTED COST TO GET IN: $42,950 - $54,300
REPORTED ROI (Item 19): $242,559 (average gross sales for 2024)

Soccer Shots is a premier youth soccer franchise focused on positively impacting children's lives through soccer. With low overhead, a proven mobile-based model and strong brand partnerships, Soccer Shots allows franchisees to blend their passion for making a difference with a strong business opportunity. The brand has built a nationwide presence, serving more than 620,000 children in 2023 alone, and continues to expand across the U.S.

1. What Is the Brand Overview for Soccer Shots?

About the Brand

Soccer Shots was founded in 1997 by former professional soccer players Jeremy Sorzano and Jason Webb in Harrisburg, Pennsylvania. They launched Soccer Shots to create a quality soccer program that focused not only on skill development but also on character building for young children. Their goal was to bridge the gap between recreation soccer and high-level travel programs, offering children a fun, age-appropriate introduction to the sport.

Mission: To positively impact children’s lives through the game of soccer.

Vision: To provide every child the opportunity to develop character, confidence and teamwork through high-quality soccer programs and exceptional coaching.

Unique Selling Points (USPs)

  • Mobile Model: Soccer Shots brings the program directly to child care centers, preschools, elementary schools and parks — no need to own or rent a field.
  • Best-in-Class Coaches: Comprehensive coach certification and mandatory background checks.
  • Acclaimed Curriculum: Expert-developed curriculum aligns with early childhood education standards.
  • Community Impact: Focuses on building character and confidence beyond athletic skills.
  • Strong National Partnerships: Relationships with Umbro, U.S. Soccer Foundation, The Goddard School and KinderCare.

2. What Are the Franchise Opportunity Details?

Why Franchise With Soccer Shots?

  • Proven, low-overhead business model.
  • Extensive initial and ongoing training programs.
  • Strong marketing support, including local websites and social media content.
  • Access to a proprietary online enrollment platform.
  • Extensive curriculum and coaching certification program.
  • Strong brand partnerships and national recognition.
  • A mission-driven model combining passion with business.

Available Territories

Many prime markets are still available around the United States. New York, California, Illinois, Michigan and Wisconsin currently have high availability, while Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Alabama, Florida, Georgia, Idaho, Missouri, Nebraska, New Hampshire, New Jersey, North Carolina, Oregon, Rhode Island, South Dakota, Texas, Utah, Virginia and Washington have low availability.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Soccer Shots franchise ranges from $42,950 to $54,300. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure

Min

Max

Initial Franchise Fee

$36,500

$36,500

Expenses While Attending Training

$500

$2,500

Insurance

$1,000

$2,000

Office Equipment and Supplies

$0

$2,000

On Field Equipment

$500

$1,000

Branded Apparel

$400

$1,000

Prepaid Expenses and Deposits

$100

$500

Organizational Costs/Professional Fees

$500

$2,000

Season Prizes and Jersey Costs

$1,000

$2,500

Marketing Expenses

$100

$100

Additional Funds (3 Months)

$2,350

$4,200

Initial Franchise Fee: The franchise fee is $36,500, which is payable upon signing the franchise agreement.

Ongoing Fees: According to the 2025 FDD, Soccer Shots franchisees are responsible for the following ongoing payments and fees.

Type of FeeAmount
Royalty Fee7% of gross sales/monthly
Software License Fee2% on the first $50,000 of Gross Sales in each calendar year; 1.75% on next $200,000 in Gross Sales of each calendar year; 1% on next $250,000 of Gross Sales in each calendar year; 0.5% on next $500,000 of Gross Sales in each calendar year; 0.25% on any Gross Sales over $1,000,000 in each calendar year. 
Franchise Advisory council fee$100 per franchise/annually

ROI Potential:

The 2025 FDD reports the following gross sales information for franchisees within a single territory during the 2024 calendar year:

Gross Sales (2024)

Amount

High

$650,402

Low

$34,319

Median

$180,581

Average

$242,559

3. What Franchisee Support Does Soccer Shots Provide?

Training Programs

  • Mandatory Operator Training before business launch.
  • First-year business support and leadership development.
  • E-learning platform for coaches to achieve Soccer Shots certification.

Operational Support

  • Business Consulting support including an initial sales visit.
  • Dedicated Operation Specialists for leadership coaching.
  • Help with equipment, apparel and branded prizes procurement.
  • National account relationships with childcare organizations.

Technology and Tools

  • Proprietary online enrollment and payment platform.
  • Local editable websites and online communication portal.
  • Expert-developed soccer curriculum accessible online.

4. What Are the Franchise Requirements for Soccer Shots?

Eligibility Criteria

  • Minimum financial requirements: Recommended liquid capital of approximately $50,000.
  • Passion for positively impacting children's lives.
  • Backgrounds vary: educators, coaches, business owners, marketers, executives, stay-at-home parents.

Operational Commitments

  • Full-time commitment required (either Owner/Operator or Executive Owner with a hired operations team).
  • Active management and relationship-building within local communities.

Funding Assistance

Soccer Shots offers financing for up to 50% of the franchise fee through internal programs and external lenders.

5. Are There Franchisee Success Stories?

Alex Woods — Houston TX: 

6. What Is the Market Potential for Youth Sports?

The youth sports industry is booming. In 2024, the average U.S. sports family spent $1,016 on their child’s primary sport — a 46% increase since 2019, according to the Aspen Institute’s survey. As youth sports become more commercialized, accessible, character-based programs like Soccer Shots are in greater demand to ensure all children can play and grow through sports.

Competitor Analysis

Soccer Shots stands out for its highly reputable brand with over 25 years of proven success, focus on character building alongside soccer skills, strong national partnerships and low-overhead model.

Competitors include:

  • Little Kickers
  • i9 Sports
  • HappyFeet Legends

7. What Is the Application Process for Soccer Shots Franchisees?

  1. Initial Call: 15–30-minute call with Franchise Development to assess initial fit.
  2. Application Submission: Submit an online application outlining your background and goals.
  3. Application Review Call: Follow-up discussion based on your application.
  4. FDD and Business Planning: Review the Franchise Disclosure Document and complete a Business Planning Exercise.
  5. Franchisee Validation: Speak directly with current franchisees to hear their experiences.
  6. Discovery Day: Virtual Discovery Day to meet the Soccer Shots Leadership and Franchise Support Team.
  7. Franchise Award Decision: Final mutual decision and signing of franchise agreement.

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.

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  • Franchise Development Page
  • Number of Open Locations: 15
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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. 

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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Victoria Campisi

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Victoria Campisi

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