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After decades of success with quick-service restaurant brands, franchise veterans&nbsp;<a href="https://www.linkedin.com/in/mitch-cohen-b1a84b51/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sola-salons-centereach-ny-franchise-expansion-2728916" target="_blank" rel="nofollow">Mitch Cohen</a> and&nbsp;<a href="https://www.linkedin.com/in/goldfarb-marvin-41153315/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sola-salons-centereach-ny-franchise-expansion-2728916" target="_blank" rel="nofollow">Marvin Goldfarb</a> are bringing their business expertise to the beauty industry with&nbsp;<a href="https://www.solasalonstudios.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sola-salons-centereach-ny-franchise-expansion-2728916" target="_blank" rel="nofollow">Sola Salons</a> in Centereach, New York. The duo, who are part of a partnership group that has built and operated multiple Dunkin' and Jersey Mike's locations, were drawn to&nbsp;<a href="https://1851franchise.com/sola-salons/info">Sola's</a> innovative business model that helps beauty professionals become independent entrepreneurs.The pair was attracted to Sola not just for the strong business model and better work-life balance but for the opportunity to help others become small business owners themselves. With extensive experience in the franchising world, Cohen and Goldfarb understand the importance of supporting professionals who want to focus on their craft while building sustainable businesses.The Centereach location represents the fourth Sola Salons studio for Cohen and Goldfarb, with three already open and ambitious plans to add one to two locations annually throughout Long Island.&nbsp;Cohen and Goldfarb took the time to chat with1851 Franchise to discuss all of this and more. Here’s what they had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Mitch Cohen:&nbsp;I started my journey in 1983 as a counterperson at Baskin-Robbins. I worked with a franchisee who is now my business partner. About six months in, I saw an opportunity for growth and expressed my desire to become a franchisee. I went to Baskin-Robbins University with my partner, Seth Goldstein. Together, we developed 15 locations in three different states, mainly in malls, before getting into Dunkin’ Donuts.Marvin Goldfarb:&nbsp;I began working in bakeries as a kid, where I learned the values of hard work, freshness, and, most importantly, customer service. Over time, I took on various roles, including waitering and selling shoes and women’s accessories, before eventually becoming a manager.Driven by the goal of owning my own business, I saw an opportunity and purchased my first Hallmark card shop. As my business grew, I built relationships with other retail business owners, including my current partners, who operated Baskin-Robbins stores. Looking to diversify, they approached me about partnering in the Dunkin’ Donuts business, recognizing my bakery background.In 2000, we officially became partners and opened our first Dunkin’ location. Over time, we expanded to 15 stores before selling the business in 2015. Impressed by Jersey Mike’s and their strong franchisee support system, we opened our first Jersey Mike’s in 2017 and have since grown to eight locations.While running our Jersey Mike’s stores, we learned about the Sola Salon Studios concept. Intrigued, we explored it further and were amazed by the opportunity it presented.1851: What did you do before franchising, and how did you decide franchising made sense for you?Cohen:&nbsp;Before franchising, I was hoping to work with Philip Morris. I had worked for them in college. When I moved to New York, the job I expected was unavailable. So, I worked for a bank and also at Baskin-Robbins in the evening.&nbsp;I didn’t really know what I wanted to do, but I saw the opportunity for growth with the Baskin-Robbins franchisee and decided to take a chance on becoming a franchisee. Once I got involved and saw how franchising works, I realized it gave me the opportunity to be an entrepreneur, which I had considered in college. I realized that I could never open my own business after seeing everything involved in running an operation, like marketing, recipes and training. Franchising allowed me to be an entrepreneur without doing it all aloneGoldfarb:&nbsp;While the Hallmark store wasn't a franchise, it operated under a license agreement, which gave me a preview of some aspects of the franchise world. I had to meet certain standards and requirements, similar to a franchise, to be designated as a Gold Crown store. This involved adhering to brand guidelines, ensuring consistency in customer experience, and maintaining specific product offerings. However, unlike a traditional franchise, I didn’t pay royalties or franchise fees.Later, when my partners were looking to diversify from their Baskin-Robbins stores into Dunkin' Donuts, they asked me to join them, and that’s when I entered the world of franchising. One of the most significant advantages I quickly realized was the value of a strong franchise support system. Franchising provided a proven business model, comprehensive training, marketing assistance, and ongoing operational support, all of which helped streamline processes and reduce risks. Having access to an established brand’s expertise and resources allowed us to focus on growing the business with confidence.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Cohen:&nbsp;I believe the biggest misnomer about franchising is that people don’t understand that it’s a small business and that I’m an independent business person. I have the support of a brand, but I’m still an independent, small business owner working within my community. I would like people thinking about entering franchising to know that you have to trust and believe in the system you invest in. This is a long term relationship not a get rich quick business. You need to be present and understand no matter what you are selling, we are in the people business first.Goldfarb:&nbsp;Franchising isn’t necessarily best for everyone. Some people believe they can improve on the franchise model, but a franchise is built on consistency, delivering the same message, product, and service across all locations. If your priority is complete control or doing things your own way, franchising might not be the best fit.On the other hand, some assume that buying a franchise means automatic success with little effort. But like any business, owning a franchise requires hard work, commitment, and a willingness to learn. The key advantage of franchising is the built-in support system; training, marketing, operational guidance, and a community of fellow franchisees who can offer insights and best practices. Instead of starting from scratch, you’re leveraging a proven business model with brand recognition and an established customer base, which can increase your chances of success.Franchising offers a balance between independence and structure, making it a great option for those who want to be in business for themselves but not totally by themselves.1851:&nbsp;What made you pick this brand? What excites you most about this company?Cohen:&nbsp;When the salon studios business caught my eye, I was talking to someone in the financing industry who suggested I look into it, mentioning the great work-life balance and financeability. The potential for a better work-life balance and the financeability of the brands were the first things that attracted me.&nbsp;As I learned more, two other things stood out. One was the smaller number of employees, which is beneficial for growth and scalability, especially with the current labor pool. The other was the opportunity to give back and help others become small business owners.&nbsp;Our beauty professionals want to be small business owners, but they often lack the business knowledge because they're focused on their craft. This business allows us to help them become entrepreneurs in their own right, teaching them how to set up their business, manage their finances, grow their business and become independent.Golfdfarb: What excites me most about Sola is how fulfilling the experience is. I’ve had the privilege of meeting with many stylists multiple times before they make the decision to join. Understandably, they’re often nervous, as many have never run their own business before. At Sola, we provide coaching and unwavering support, and shortly after they join, they share how happy they are. There’s nothing more rewarding than hearing, “This turned out even better than I imagined!” or “I wish I had done this sooner.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Cohen:&nbsp;Our growth plan is to open one to two salons per year. Our long-range goal is to connect with a financial partner to grow more strategically and a little quicker. We believe we have the potential to grow more in our market and with the right financial partner, we could increase our growth from one to two units a year to two to four.Goldfarb:&nbsp;We are committed to expanding Sola Salon Studios in the Long Island and Queens markets, driven by our belief in the brand’s immense growth potential. Our focus is on creating opportunities for stylists by securing prime locations and negotiating favorable terms, even in competitive real estate markets. As we build momentum, more landlords are recognizing the value of Sola, supported by a strong 20-year reputation, 700+ locations, and a thriving community of over 20,000 stylists. With this increasing awareness and demand, we anticipate an accelerated growth trajectory in the coming years.1851:&nbsp;Is there anything else about your story you want us to know?Cohen:&nbsp;What I bring to the table from my experience in other franchise businesses is the business acumen that can help some of the beauty professionals. Also, coming from the QSR business, I have a unique thought process on how to please customers. In the QSR business, we focused on pleasing a high volume of customers daily. Now, in the salon studio business, our customers are the beauty professionals. We can use our experience to ensure our beauty professionals are happy and feel welcomed in our studios. We view them as our customers and want to ensure they are always happy.Goldfarb: While everyone's story is different and unique, the one consistency I find with all franchisees is that we’re incredibly positive. A strong, optimistic attitude helps us navigate challenges and see a bright future ahead. No matter where we start, our mindset plays a huge role in shaping our success.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Cohen:&nbsp;My advice would be to do something you're passionate about, something that will motivate you to be involved in your business every day. Franchising isn't just about investing and expecting success without active involvement. Also, it’s a relationship business. You're entering a partnership with a franchisor that could last 10 or 20 years, so you need to be very comfortable with that relationship. Do your due diligence, ensure you're comfortable with the franchisor, talk to franchisees within that brand and understand everything about the brand to make sure it's a good fit for you. This relationship will likely last longer than some marriages do, so it’s important to get it right!Goldfarb:&nbsp;Many small businesses face challenges with undercapitalization, and it's important to go in with realistic expectations. While success won’t always happen overnight, being financially and emotionally prepared can set you up for long-term growth. Choosing a franchisee-friendly brand can make all the difference, providing the support and resources needed to navigate the early stages. Stay patient, stay committed, and remember that while it takes hard work, the rewards can be incredible!ABOUT SOLA SALONS:In 2004, Sola Salons was established with the opening of its first location in Denver, Colorado. Now with more than 735 locations open in the U.S. and Canada, Sola is proud to offer 20,000+ independent beauty professionals the freedom and benefits of salon ownership without the risk and overhead of opening a traditional salon. Its innovative salon model empowers hairdressers, estheticians, nail techs, massage therapists and other like-minded professionals to take control of their lives and their careers. Sola provides beauty professionals with beautiful, fully-equipped salon studios alongside the support and tools they need to launch their salon business in no time. For more information about Sola Salons, please visit&nbsp;<a href="https://www.solasalonstudios.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sola-salons-centereach-ny-franchise-expansion-2728916" target="_blank" rel="nofollow">https://www.solasalonstudios.com/.</a>&nbsp;

Franchisee spotlight graphic with photo of Mitch Cohen & Marvin Goldfarb & Sola Salons logo

Dunkin’ Veterans Expand With Sola Salons: 4th Location in Long Island

1851 Franchise

The seasoned multi-brand franchisees see limitless potential in the salon suites industry, noting that the upcoming Centereach location is one of many to come for the Long Island community.

Dunkin’ and Jersey Mike’s Veterans Expand to Fourth Sola Salons Unit in Centereach, New York

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Mister Sparky Electric

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Mister Sparky Electric Franchisee Built a Second Calling Through Hiring Veterans

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Woofie's

Woofie's Wraps Up 2025 With 25 Franchise Deals Signed, Expanding Into Major Metros Across the U.S.

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Your Pet’s Life Is Busy, Too. Woofie’s Makes Care Easy

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Woofie’s Is Building the Full-Service Pet Care Franchise for Modern Pet Parents and Authority Brands Is Accelerating the Momentum

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urSwim

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Why urSwim’s Swim Lesson Model Is Built to Withstand Economic Downturns

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In 2005, Heidi and Brent Welsh decided to make a move that would change their careers and their lives. Brent was ready to leave the high-stress world of stockbroking behind, and Heidi’s experience as an office manager with&nbsp;<a href="https://franchise.twomenandatruck.com/">TWO MEN AND A TRUCK®</a> gave them the confidence they could bring the brand to Canada.Today, 20 years later, the Welshes are the longest-tenured owners of&nbsp;<a href="https://twomenandatruck.ca/">TWO MEN AND A TRUCK</a> Canada, where they’ve built their business on the belief that "nice humans" are the ultimate competitive advantage. With over 30,000 moves in London, Ontario, Heidi and Brent have proven that when you prioritize people and follow a proven system, you don’t just build a successful company. You become a trusted part of the community.Brent and Heidi sat down with 1851 Franchise to discuss how they made the leap from corporate life to business ownership and why “nice humans” still drive their culture 20 years later. Here’s what they had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Heidi Welsh: I was born in Port Lambton, Ontario, and Brent was born in Akron, Ohio. We met and spent the first decade of our marriage in Akron, but I missed Canada. Brent was ready for a change, too. He’d spent his whole life in the same area and was feeling pretty burnt out by the corporate world. After a few years of talking and planning, the time was right. We signed with TWO MEN AND A TRUCK Canada in November 2005, moved in January 2006 to Delaware [Ontario], and officially opened in London [Ontario] that March.20 years and over 30,000 moves later, we’ve learned that reputation is everything. In our business, we make sure to show up with clean trucks and nice humans to help our community and make sure they actually enjoy their moving day experience.1851: What did you do before franchising, and how did you decide franchising made sense for you?Brent: I was working as a stockbroker at Charles Schwab. It was a high-stress job and after being in it for a while, I was just kind of worn out.Heidi: I was already working as an office manager at TWO MEN AND A TRUCK in Akron, so I learned what it took to run this business effectively. It’s all about good people and customer service. Brent and I had been talking about it for a few years and agreed that if the right opportunity appeared, we’d jump. When my boss at the time connected us with the team launching the brand in Canada, we knew it was time to go for it.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Heidi:&nbsp;I think Brent’s business side looked at the data and success rate, whereas I knew the people. I knew the family that started this 30-plus years ago. They were just good people who treated their people well. They set an excellent example of how to start and build your business and to this day, we are held in high regard within the moving industry specifically because of the integrity of the brand name.Brent: Like Heidi said, before we even started, we read more on franchising and learned the statistics of success for franchises versus starting your own business. The failure rate for starting your own is way higher. With franchising, if you have a proven system and a solid territory, you have a real chance to make a go of it. We owe our longevity and success to the whole system.1851:&nbsp;What made you pick this brand? What excites you most about this company?Heidi: Really it was TWO MEN AND A TRUCK. I felt very confident that this could come to Canada and work.Brent: Looking at the system, they had proprietary software for booking and more of the logistics, CRM tools and professional branding and advertising materials. They had years of experience in the industry and guidelines for how to get started and how to do well with it.1851: What do you hope to achieve with your business? What are your plans for growth?&nbsp;Heidi: We were the second location to open in Canada. The original owner of the first location [in Hamilton] sold his, so we’re technically the first owners in Canada who are still going strong.&nbsp;When we first decided to go all into this, we said to each other, this is going to work no matter what we have to do, but our marriage is always first and the business is second. We complement each other well and have always prioritized making this a joyful, good place to come to. Life's hard enough, you don't need your nine-to-five being dreadful.1851: What advice do you have for other people thinking about becoming franchise owners?Heidi: Give yourself time. For probably five years, we did nothing but sleep, drink and eat TWO MEN AND A TRUCK. You have to be willing to put in that initial sweat to build a company that lasts in the community.ABOUT TWO MEN AND A TRUCK Canada:TWO MEN AND A TRUCK is an international, full-service franchised moving company with more than 430 locations and 3,000 trucks operating in 47 U.S. states in addition to Canada, Ireland and the U.K. Each location is independently owned and operated, and together, the TWO MEN AND A TRUCK network has performed more than 10 million moves since its inception in 1985. The moving company has been in Canada for the past 20 years, and more than 30 franchise locations are operating within Canada. In 2024, the Canadian locations moved 26,000 customers while maintaining a 95% referral rating, living up to the brand’s tagline as the Movers Who Care®. TWO MEN AND A TRUCK offers comprehensive home and business moving services, professional packing and unpacking, and storage and junk removal services.

1851 Franchisee Spotlight with photo of Heidi & Brent Welsh & TWO MEN AND A TRUCK logo

Based in London, Ontario, Heidi and Brent Welsh have built their moving business around a simple formula: proven operations, clean trucks and a “nice humans” mantra that shows up in every move.

20 Years and 30,000 Moves Later: Meet TWO MEN AND A TRUCK® Canada’s Longest-Tenured Owners

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<a href="https://www.linkedin.com/in/gabriel-uribe-san-diego/">Gabe</a> and&nbsp;<a href="https://www.linkedin.com/in/melissa-uribe-687495b8/">Melissa Uribe</a> came to&nbsp;<a href="https://franchise.kidstrong.com/">KidStrong</a>, the science-based kids training franchise, as parents focused on helping their kids. After driving 45 minutes to&nbsp;<a href="https://www.facebook.com/kidstrongcarlsbad/">KidStrong Carlsbad</a> starting in March 2024, they watched their son transform from a hesitant mover who’d needed physical therapy to walk at 18 months into one of the top runners at school. Their daughter jumped in soon after, and the family’s “this should exist near us” moment arrived. Now, the Uribes are bringing&nbsp;<a href="https://1851franchise.com/kidstrong/info">KidStrong</a> to Rancho Bernardo, California, with a center expected to open in summer 2026 serving families in the area, including Carmel Mountain Ranch, Poway and surrounding North San Diego communities.What drew them in wasn’t just the physical support. It was KidStrong’s whole-child model: equal parts physical skills, confidence and character. The affirmations (“I am strong. I am brave. I can do this.”) followed them from the center to the playground to theme-park lines, and the results stuck. Unlike drop-off programs, KidStrong pulls parents into the process and builds a genuine community — exactly what the Uribes say North San Diego is hungry for.Backed by Gabe’s hospitality and tech operations background and Melissa’s 18-year accounting career, the Uribes plan to ultimately develop two to three centers in San Diego County. Their goal is long-term impact: help as many kids as possible grow stronger, braver and more resilient.Gabe and Melissa sat down with 1851 Franchise to discuss how their family’s experience with KidStrong led them to franchise ownership. Here’s what they had to say:1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Gabe Uribe:&nbsp;I grew up in Rancho Peñasquitos, just across the 15 freeway from where we’re opening. My professional background is in hospitality and tourism management, with a transition to property management, and more recently as a product manager for tech startups. The tech industry is rife with layoffs and uncertainty. That instability, combined with my desire for a more family-friendly schedule, made me look for alternatives. When we saw how much we loved KidStrong as parents, and realized there was a huge market opportunity since the only San Diego location was a 35 to 45-minute drive away, it just made perfect sense to bring this positive program to my old stomping grounds.Melissa Uribe:&nbsp;I’ve been a stable accountant with the same company for 18 years and am very risk-averse, so franchising was not something I was interested in at all. My husband had previously mentioned it, and I was negative about it. However, once we started taking our kids to KidStrong and saw the incredible physical and emotional improvement in them, it was clear: this program needs to be available to every kid. The decision to franchise only made sense because I got behind the actual KidStrong program itself, not just the business idea.1851: What was your perception of franchising prior to becoming a franchise owner, and what do you want people to know about franchising now that you are in it?Gabe:&nbsp;Prior to KidStrong, I had considered smaller, at-home franchise concepts like cold calling or sales after a layoff. The idea of opening a physical center was completely new until we saw this opportunity. What I want people to know now is: you better believe in the product. If you view it only as a way to make money and then be hands-off, you're going to struggle when things get rough. Your belief in the mission will be the only thing that keeps you going.Melissa: The idea of the risk involved with franchising was something I was completely against. What I want people to know now is that my entire perspective changed because of the KidStrong product itself. I got behind the brand because I saw the proof in the pudding with our own kids. It wasn't the franchise model that sold me; it was the undeniable value of the program.1851:&nbsp;What made you pick this brand? What excites you most about this company?Gabe:&nbsp;I'm excited by how much KidStrong speaks to the parents, the customer. Parents are going to spend money on their kids’ development, and KidStrong purposely addresses both character building and physical development. The high parent engagement that's built into the model, making it a community and not just a drop-off, makes us confident it's a recipe for success.Melissa:&nbsp;It was the only brand for us because it addresses the "whole child": equal parts physical, brain and character. Other concepts offer the physical aspect, but KidStrong teaches life skills like perseverance and grit. We use their affirmations ("I am strong, I am brave, I can do this") outside of class to encourage our son to try new things, like going on a new ride at Legoland.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Gabe:&nbsp;We want to take care of our people better than other companies I've worked for. We want to offer advancement opportunities for those with a passion for child development or fitness. Our growth plan is to open two to three successful centers in San Diego County, giving Melissa the opportunity to be as hands-on as possible.Melissa:&nbsp;My focus is literally how many kids we can help. As long as we can pay our bills and pay our people well, I want to serve as many families as possible, especially seeing so many children who are shy and lack confidence.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Gabe:&nbsp;Make sure you believe in the product. If you love chicken, you open a chicken franchise. Because when things get rough, and they will, your belief in the mission will be the only thing that keeps you going.Melissa:&nbsp;Agreed. You have to believe in the product you’re selling. We saw the direct impact of the program on our children, and that conviction is what makes the long process worthwhile.1851:&nbsp;Is there anything else about your story you want us to know?Gabe:&nbsp;Our oldest son, Westley, also has epilepsy, which comes with emotional challenges. We were concerned about him being held back, but the progress we've seen in building his confidence through KidStrong, while nothing else changed, has been amazing. We now see him flying through the air and leaping, which is a big deal for a child who struggled to walk at 18 months.Melissa:&nbsp;My mom, the doting grandmother, was actually the one who introduced us to KidStrong after a coworker recommended it. Our son, Westley, was a late roller and needed physical therapy to learn to walk at 18 months. He struggled with basic motor skills and couldn't even run properly; he galloped. Now, because of KidStrong, he is one of the top runners in his school’s running club.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/kidstrong">https://1851franchise.com/kidstrong</a>.About KidStrongKidStrong was founded in 2015 by Matt and Megin Sharp because they wanted a program focused on developing strength and confidence for their daughter Ella and other kids like her. Together, they partnered in 2017 with Matt's best friend and co-founder Lincoln Brown to help grow the program. Later, Megan Stein joined as a co-founder. Together they developed KidStrong, a science-based kids’ training program focused on brain, physical and character development for ages walking through 11 years old. KidStrong offers a science-based curriculum that is parent-focused and taught by professionals to help accelerate milestone development and promote social and emotional strength. Today, KidStrong has grown exponentially, with more than 500 franchises sold to date since the company opened its first center in 2015. Over the next five years, KidStrong plans to have more than 500 open centers in the U.S. and Canada. For more information, visit&nbsp;<a href="http://www.kidstrong.com">www.kidstrong.com</a>.

1851 Franchisee Spotlight graphic with photo of Gabe & Melissa Uribe, KidStrong

Gabe and Melissa Uribe plan to open their KidStrong location in summer 2026, serving families across North San Diego County with a whole-child model built on movement, confidence and character.

After Seeing KidStrong’s Impact on Their Kids, the Uribes Are Bringing It to Rancho Bernardo, California

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Brian Keaney comes from a long line of tradesmen; in fact, he jokes he’s known how to wire a house since high school. But while his&nbsp;family members were building careers as electricians and carpenters, Keaney was penning his own story as a local reporter.Now, after two decades of telling stories, he’s making a dramatic return to his roots with&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> of&nbsp;<a href="https://www.trublueally.com/newton-wellesley">Newton-Wellesley</a>, a home maintenance service dedicated to helping seniors in Dedham, Needham and surrounding communities. Seeing the “writing on the wall”&nbsp;— AI’s disruption of the communications industry&nbsp;— Keaney was motivated to return to a career that was recession-resistant.&nbsp;The mission became personal for Keaney a few years ago when his grandfather returned home from a rehabilitation stay. To ensure he could move around the house, Keaney and his uncles stepped in to perform immediate modifications, such as laying Masonite over wall-to-wall carpeting. Keaney realized that most seniors don't have a family with the technical skills or resources to execute those vital safety changes on a moment's notice.However, Keaney’s focus isn't limited to the elderly. As a parent, Cub Scout leader and youth sports coach, he understands the time crunch faced by many families. By handling everything from seasonal maintenance to minor home improvements, Keaney aims to help neighbors “reclaim their weekends.”1851 Franchise sat down with Keaney to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Brian Keaney:&nbsp;I grew up in the trades. My dad's an electrician, and between my grandfathers and uncles, there isn’t much that my family couldn’t do. From my childhood through grad school, I was often working for one of them. I like to say that at 15, I knew how to wire your house. I also knew that I didn't want to wire your house, so I went to college instead.I worked as a reporter and in corporate communications for many years after college. I still consider myself a writer (I think in blog posts), but I saw a couple of years ago that AI was going to totally disrupt the industry. I decided I needed to find something tangible because ChatGPT was coming for my job. Because I have a background in this industry and can speak the language, I thought this would be a good fit.1851: What did you do before franchising, and how did you decide franchising made sense for you?Keaney:&nbsp;A few years ago, I got a cold email from a consultant, and he said, ‘Hey, have you ever thought about opening a franchise?’ I said, ‘No, I hadn't,’ which was 100% true. But my philosophy is you should always take the meeting because you never know what's going to come out of it. The worst case scenario is that you lose 20 or 30 minutes.&nbsp;So, I took the meeting and started exploring franchises for a little bit. It just wasn't the right time for me then. But about a year and a half ago, I went back to him. We looked at a bunch of different franchises, a bunch of different industries, and eventually I settled on&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. I couldn't be happier that I did.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Keaney:&nbsp;I didn't really realize how big franchising was before I got started. My vision of a franchise was a Dunkin' Donuts. I didn't realize just how many industries they got into. You name the industry, and there's a franchise out there for it, which just blew me away.I had no idea there was a handyman franchise out there, mostly because I could do the projects myself and wouldn't think to hire someone. But now that I'm in it, I'm a big fan. I'm confident that I could have run a "Chuck-in-a-truck" type operation, but I know I would not have been able to run a handyman company nearly as well without the training and support that I'm getting from TruBlue.1851: What made you pick this brand? What excites you most about this company?Keaney:&nbsp;I looked at a whole bunch of different franchises and industries. The two finalists were TruBlue and kids' sports. You only have to look at my credit card bill to see what a big industry kids' sports is — I've got two kids obsessed with them. In the end, I decided to go with TruBlue, because kids' sports is a pretty crowded industry, and I didn't want to compete there.I really liked TruBlue's mission of helping seniors age in place and helping busy families. A lot of the things that we go out and do are stuff that I would just do around the house myself. Now that I'm married, have kids, lead Cub Scouts, coach sports teams, and everything else, I just don't have as much time as I used to. I know there are a lot of families like mine out there where these things need to get done, and they just don't have the time.&nbsp;I am also really pleased with TruBlue as a franchisor. I’ve heard some horror stories about other franchises, and every time I say to myself, “That hasn’t been my experience at all.”&nbsp;1851: What do you hope to achieve with your business? What are your plans for growth?&nbsp;Keaney:&nbsp;I really want to be able to support my family while helping my community. Like Ben Franklin said, I want to do well while doing good. My plans for growth are strong; I have so much work that I could be doing, but I am limited by hiring good quality staff. If I could hire five more guys today, I would do it because there's enough work out there for all of them.We're really selective with who we hire. They have to fit technically, meaning they have the skills to do a variety of jobs, but they also must have the soft skills to be able to go into a widow's living room and make her feel comfortable. Eventually, I would like to buy a couple more territories, but right now we're really focused on this area.1851: Is there anything else about your story you want us to know?Keaney:&nbsp;The idea of helping seniors age in place is more than just theoretical; it was personal for me. A couple of years ago, my grandfather was in the hospital and then rehab. When he got home, he couldn't move very well.&nbsp;The day before he got home, my uncles and I went over to his house and put Masonite over the wall-to-wall carpeting to make it easier for him to get around. It occurred to me that most people don't have the skills or resources to be able to do that themselves. My grandfather, who taught most of us how to do it, was lucky to have a family that could help him like that. Now, I'm able to help other families do that as well.1851: What advice do you have for other people thinking about becoming franchise owners?Keaney:&nbsp;It's definitely worth exploring. I am working a lot harder now than I did in my last job, and it's more stressful, but I'm also enjoying it so much more. I'm much happier being a franchise owner than I was working to help rich people make even richer people still yet richer.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

1851 Franchisee Spotlight graphic with photo of Brian Keaney & TrueBlue Home Service Ally logo

Inspired by his family and a growing need for safe, reliable home modifications, Keaney is building a service designed for aging adults and overwhelmed households.

Former Reporter Returns to Trade Roots with TruBlue Home Service Ally Franchise

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For&nbsp;<a href="https://www.linkedin.com/in/aimee-watson-fahrmm-cmrp/">Aimee Watson</a>, her husband&nbsp;<a href="https://www.linkedin.com/in/doug-watson-02742765/">Doug Watson</a>, and her brother&nbsp;<a href="https://www.linkedin.com/in/brandonmiramontes/">Brandon Miramontes</a>, the years after graduating from the University of Tennessee, Knoxville, were spent building careers across the country in industries ranging from&nbsp;Supply Chain to&nbsp;PBS documentary filmmaking to Amazon logistics. The decision to dive into the world of franchising was about owning a business that could give them autonomy and control, as well as a way to come back and serve a place they called home. Now, the trio is returning to Knoxville to open multiple Paris Baguette franchise cafés.By bringing the emerging bakery-café to the East Tennessee, the family aims to create a legacy for the next generation.With Paris Baguette providing a turnkey model differentiated by product consistency and an untapped market in East Tennessee, these&nbsp;<a href="https://www.volsforlife.com/">Vols for Life</a> are focused on more than just pastries. They are dedicated to providing local students with real-life job experience and fueling the community they love.Aimee, Doug, and Brandon sat down with 1851 Franchise to discuss why they chose Paris Baguette and how they plan to build a bakery-café team around the University of Tennessee community. Here’s what they had to say:&nbsp;1851 Franchise: Frame your personal story for us. What do you want us to know?Aimee Watson: I’ve been all around in my career. I have been in the supply chain industry for 26 years, starting in manufacturing and then switching to health care in 2007. Currently, I work for a supply chain industrial engineering firm, focusing on construction, specifically for new hospital builds, renovations, and expansions. Doug Watson: I’ve been a videographer for 27 years, shooting footage for television and documentaries. I’m currently working for the PBS affiliate in Harrisburg, PA.Brandon Miramontes: My entire career has been spent in logistics. For the past 6 years; I have owned and operated a company contracted with Amazon through their Delivery Service Partner (DSP) network to manage last mile deliveries in the Asheville, NC metro area. Prior to this, I spent 15 years in various roles within the railway industry in both the U.S. and Canada, including railroad operations, auditing, and continuous improvement.1851: What did you do before franchising, and how did you decide franchising made sense for you?Aimee:&nbsp;At this point in our careers, we were looking for a business that we could totally own and control ourselves, but that we didn’t have to build from the ground up. Doug and I recently&nbsp;decided to&nbsp;move back to East Tennessee, which is like home for us, and we really liked the prospect of being able to leverage all of our local contacts. We’ve signed on to open up to four cafés as an area developer, with the first anticipated to open by the end of this year.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Aimee: My perception of franchising before entering this world was that it is very stringent, that you don’t actually own the business, and that you’re just the operations manager. Now that we’re actually in it, it’s totally different. The franchisor provides a great opportunity to expand and run the business how we want to.1851: What made you pick this brand? What excites you most about this company?Aimee: We looked for a brand that was truly different from anything else on the market. Because there is an untapped market here, the chance to grow is huge, and we don't have to worry about over-saturating the market like other concepts do.Doug: Another big factor for us was the product. It’s amazing and always consistent, no matter where you get it. Every time we go to one, we easily spend $100 or more just to bring boxes of pastries back home.Brandon: I’ll echo Doug on that one, it was all about the product for me. I first encountered the brand on a trip to Chicago, and then again while visiting New York City. Not only did I like the product itself, but the café experience with such a large choice of quality items and a bright and inviting store concept, made me think a location in Knoxville could thrive.1851: What do you hope to achieve with your business? What are your plans for growth? Aimee: One of our major goals is to be able to employ&nbsp;East Tennessee&nbsp;students and provide them with real-life on-the-job experience. We want to provide the same opportunities for employment that we once had as students ourselves. .Brandon: As of now, we’re focused on the potential of the Knoxville market. I live in Asheville, North Carolina, and I believe the city could support a Paris Baguette café, so there is a long-term opportunity for us to possibly expand into as well.&nbsp;1851: Is there anything else about your story you want us to know?Aimee: All three of us are Tennessee alumni. I graduated in 1998, Doug in 1997, and Brandon in 2001.&nbsp;Our daughter, Elena, is even a Vol!&nbsp;This makes bringing this back to Knoxville very special. We plan on making our cafés great places for students to work. I'm very active in the university community. I am the president of the Latino Alumni Council and I’m currently on the Alumni Board of Directors.1851: What advice do you have for other people thinking about becoming franchise owners?Aimee: To put it simply, you have to do your homework. Being prepared to see and pay the upfront costs can be nerve-wracking, especially when it involves totally new construction. Potential owners should also consider staffing, and the challenges of attracting and retaining employees. That's a constant consideration for us.Doug: I’ll second that. We found the most benefit from meeting with other owners. We met with about five or six other franchisees, to get their opinions and see what their experiences have been like. Getting that insight into what they’ve gone through to get their cafés up and running was extremely helpful.ABOUT PARIS BAGUETTE:&nbsp;With a projected 1,000 bakery cafés in North America by 2030, Paris Baguette is on a mission to reestablish the neighborhood bakery café as the heart of the community. Paris Baguette serves craveable baked and brewed treats and creates warm and welcoming experiences through a blend of gracious service, expert craftsmanship and community connections. From decisions made behind a desk to smiles offered behind a counter, the desire to spread joy and make the world a happier place drives everything we do. Being a neighborhood bakery café means caring about those around us and finding ways to make a real impact. We do so through our "Love Baked In" programs that bring to life our commitment to serving local communities through various charitable programs and initiatives. Paris Baguette is a leader in the hospitality industry with its commitment to creating unique consumer experiences and a network of successful franchisee relationships. For information and to find the Paris Baguette location closest to you, please visit&nbsp;<a href="http://www.parisbaguette.com">www.parisbaguette.com</a>.

Vols for Life Aimee Watson, Doug Watson, and Brandon Miramontes are leveraging their deep local roots to launch a four-unit development deal in Knoxville area.

3 University of Tennessee, Knoxville Alumni to Bring Multiple Paris Baguette Franchise Cafés to the Knoxville, Tennessee area

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Sparkle Dog Care Franchise Costs, Fees, Profit and Data for 2025

Franchise Opportunity Deep Dive: Sparkle Dog Care is a membership-based pet grooming franchise that blends wellness-focused hygiene services with small-box retail and community engagement.

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

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Amada Senior Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Amada Senior Care is a non-medical home care, assisted living placement, and related senior-support services with multiple revenue streams.

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The linear sales funnel is dying. Prospective buyers are no longer filling out a form at first glance and waiting for the phone to ring. They’re doing the majority of the heavy lifting before they even make themselves known to the franchisor. For franchisors, this means one key thing: you must know exactly where candidates spend their time. No guesswork. And you have to adjust your strategy accordingly.And, in today's buyer world, the biggest buzz term is 2026's ride or die for franchise brands – Ai.&nbsp;If you are trying to sell a franchise today, you must meet candidates where they are (four walls, Ai, website, social advertising).&nbsp;Focusing on a strong digital footprint first and then lead generation will help the brand with validation and will lay the foundation for trust before the first conversation even happens. Still, franchisors must know where to find their candidates and be confident the candidates are being sent to the right place.“We consistently see the strongest lead performance from Google Search (paid and organic), social platforms such as Facebook, Instagram and LinkedIn and our franchise development website,” said&nbsp;<a href="https://www.linkedin.com/in/erinlsnyder">Erin Snyder</a>, head of franchise development at&nbsp;<a href="https://handelsicecream.com/handels-franchise/">Handel’s Homemade Ice Cream</a>. “Because all awareness and advertising efforts ultimately funnel candidates to our development site, maintaining a highly optimized, mobile-first web presence is critical for conversion.”<h2>The "Hidden" Channels: Authentic Research via AiSEO</h2>While Google and major portals are often where a candidate might start a broad search, the deep research happens in the shadows. This is where candidates scroll, mindlessly or otherwise, simply observing rather than clicking “apply” immediately; or, ask Ai chatbots about the best franchises to buy, the blind spots, the why nots, and, of course, the whys.Right now, Ai plays a key role in this research stage. Buyers want the truth.&nbsp;For franchisors, this means your content strategy must pivot. It is no longer enough to post stock photos of happy business owners. You must document the journey, showing the behind-the-scenes reality that proves your concept has staying power.<h2>The Pivot From Print to Digital Interactivity</h2>While print media has been a channel for franchise development in the past, its static nature has made it less effective as the buyer’s journey has shifted to digital. Buyers are generally looking for channels that will allow them to click, read and continue the search immediately.“Traditional print media has largely become a thing of the past for franchise development,” Snyder said. “What has been encouraging, though, is seeing many of these publications successfully pivot to digital formats that offer greater interactivity, stronger analytics and far better linkability than print ever could.”This creates a more dynamic experience for the candidate. In addition to a digital article, franchisors can embed a “day in the life” video, for example, or hyperlink a deeper dive on costs and profits for instant validation.This shift also allows franchisors to track return on investment more effectively. Instead of guessing if an article or ad worked, digital publications allow you to see exactly who clicked through, allowing for retargeting and smarter budget allocation.<h2>The Conversion Hub: Your Mobile-First Website</h2>Once a candidate has discovered you on Google, watched your videos on TikTok and read about you in a digital publication, they finally arrive at the destination: your franchise development website.This is the bottom of the funnel, where you will win or lose a candidate. Because all other channels point here, your website cannot just be a digital brochure. It has to be a conversion engine. And crucially, it must work perfectly on a smartphone.The question can’t just be “Do we have a website?” Questions about the website should surround usability and readability. Is navigation easy on a smartphone? Does the site load quickly? Is it readable? If a prospect has to pinch-and-zoom to read your investment costs and financial performance, they will leave.An optimized, mobile-first presence is critical because it serves as the collection point; all other awareness efforts funnel potential franchisees to the site. The user experience here should validate the trust built on other channels. However, accessibility is only half the battle; the content itself must be unsparingly open. The website is the channel where you must prove your value proposition with hard data.“Across all channels, the messaging needs to be clear, concise and consistent,” Snyder said. “Candidates should be able to easily find transparent investment ranges and financial requirements, a clear value proposition, compelling franchisee success stories, key differentiators from competitors and straightforward next steps for how to inquire.”When you treat your website as a transparency engine rather than a gatekeeper, you change the dynamic of the eventual sales call. A candidate who has already consumed your financial data and success stories arrives at the inquiry stage educated and qualified. This allows the development team to skip the basic fact-finding and move straight to strategy and fit.“When a candidate submits an inquiry, the first conversation should build on what the candidate has already learned,” Snyder said “ensuring they understand the opportunity they are considering, clarifying details, personalizing the discussion to their goals and moving them into a structured education process rather than starting from scratch.”<h2>Allocating the Budget: The "Ideal Candidate" Approach</h2>While a presence across multiple channels — from search and social to digital publications — is key, understanding exactly how much to invest in each option is the next hurdle. There is no single, magical approach to budgeting; a brand selling multi-million-dollar franchises needs to develop a presence in different places than a low-cost, mobile franchise will.To spend effectively, you must deeply understand your ideal franchisee profile. Once you know who is investing, you can begin working on where to find them. For example, a high-net-worth investor might be on LinkedIn and reading digital trade journals, while a first-time investor or someone seeking an owner-operator model might be influenced by local Facebook ads.“Franchisors should start by understanding their ideal franchisee profile and then allocate budget toward the channels where those prospects spend the most time,” Snyder said. “The mix will naturally look different for a high-investment, multi-unit candidate than for a first-time owner-operator. Beyond that, it’s critical to consider overall brand awareness and invest in channels that consistently get both the brand and the franchise opportunity in front of qualified prospects. A balanced approach that supports both awareness and lead capture tends to produce the strongest results.”<h2>Key Takeaways and Next Steps:</h2>Make sure you have a content footprint that answers the top 25 questions asked about your brand in Ai and Google searchs.Review your mobile experience: Open your franchise development site on your phone. If it takes more than three seconds to load or if the "Apply" button is hard to find, fix it immediately.Embrace "lo-fi" video content: You don't need a production crew. Use a smartphone to record "day in the life" videos with your franchisees and post them to social to build authentic trust.Ensure transparency and continuity:&nbsp;Candidates need to be able to find the information they’re looking for, and the experience should be consistent between a social page and a franchise development site. Make sure your value proposition is clear across all channels.Embrace innovation, but don’t count out the classics:&nbsp;Look at the whole picture. Many candidates are exploring opportunities on supplemental platforms like social media or in the results of a Google search, but they’re still looking at the franchise development site, too. Don’t confine yourself to the “old reliable” methods, but don’t leave them behind, either.Budget by persona, not platform: Don't just "do Facebook ads." Define exactly who your buyer is, and spend your money only on the channels where that specific person consumes content.For more information on franchise growth channels, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-use-social-media-marketing-to-promote-your-franchise-2727185#stories">How To Use Social Media Marketing To Promote Your Franchise</a></li><li><a href="https://1851franchise.com/building-a-franchise-website-that-converts-key-features-and-best-practices-2727363#stories">Building a Franchise Website That Converts: Key Features and Best Practices</a></li><li><a href="https://www.youtube.com/watch?v=vlfduHqGy7I">How to Sell Franchises | The Buyer Persona</a></li></ul>

To succeed in the shifting landscape, franchisors must understand the buyer’s journey, identify the ideal franchisee profile, and build a digital presence that meets candidates where they are.

How To Sell Franchises in 2026 — Top Channels Franchise Buyers Use Before They Inquire

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LAST UPDATED: January 2026 FRANCHISE WEBSITE:<a href="https://www.newuwomensclinic.com/franchise-locations/">&nbsp;https://www.newuwomensclinic.com/franchise-locations/</a> 1851 NEWSROOM:&nbsp;<a href="https://www.1851franchise.com/new-u-womens-clinic">https://www.1851franchise.com/new-u-womens-clinic</a> NUMBER OF LOCATIONS: 2 REPORTED COST TO GET IN: N/A (See below) REPORTED ROI (Item 19): N/A (See below)New U Women’s Clinic &amp; Aesthetics is redefining women’s health, offering one of the first fully integrated “inside-out” women’s wellness franchise models in the country. By combining hormone therapy, medical weight loss, aesthetics, IV therapy and comprehensive women’s health into one luxury-driven, clinically grounded experience, the brand is filling a massive void in both the health care and med spa markets. For franchisees, New U provides a powerful combination of emotional purpose, strong consumer demand and a fully systematized business model.<h2>1. What Is the Brand Overview for New U Women’s Clinic &amp; Aesthetics?</h2><h3>About the Brand</h3>New U Women’s Clinic &amp; Aesthetics was founded in 2020 in Washington’s Tri-Cities region by&nbsp;<a href="https://www.newuwomensclinic.com/meet-the-team/">Dr. Rachel Fidino</a>, a two-time cancer survivor and double-board-certified APRN. After experiencing early menopause at 32, significant weight gain and a lack of clinicians willing to address hormone imbalances, she recognized an urgent gap in women’s health care.New U was built to solve that problem. Its signature “inside-out” model integrates wellness, medical care and aesthetics into one cohesive ecosystem — not as separate departments, but as essential components of whole-patient well-being. The result is a clinic that delivers luxury hospitality and evidence-based medical care in one seamless experience.Mission: To provide whole-patient, relationship-driven women’s health and wellness services that combine clinical excellence, emotional intelligence and exceptional hospitality.Vision: To transform women’s health nationwide through a scalable, values-driven model that treats the root cause of wellness needs and redefines how women experience care.<h3>Unique Selling Points (USPs)</h3><ul><li>A true “inside-out” care model integrating medical weight loss, hormone therapy, aesthetics, IV therapy and women’s health under one roof.</li><li>A boutique, hospitality-inspired patient experience (comfort menu, spa water, curated ambience).</li><li>Personalized, long-term care plans instead of transactional, one-off treatments.</li><li>Evidence-based medicine anchored by a founder with deep clinical expertise.</li><li>A clinic environment designed to be warm, luxurious and emotionally supportive.</li><li>Services and care pathways specifically designed around women’s hormonal, metabolic and aesthetic needs.</li><li>Proven patient loyalty, satisfaction and retention at the flagship location.</li></ul><h2>2. What Are the Franchise Opportunity Details?</h2><h3>Why Franchise With New U?</h3><ul><li>First-to-market franchise model in the women’s health category.</li><li>Highly systematized operations and SOPs developed over five years at the flagship clinic.</li><li>Comprehensive onboarding, training and ongoing support.</li><li>Strong consumer demand for holistic women’s wellness and medically credible aesthetic services.</li><li>Multi-revenue-center model capturing several fast-growing industries at once.</li><li>Recurring revenue potential from memberships, wellness programs and long-term care plans.</li><li>Founder-led brand with values of integrity, empathy and patient-first care.</li><li>Early adopters benefit from prime territory availability in major U.S. markets.</li></ul><h3>Available Territories</h3>New U is targeting national expansion first looking to grow out of its Washington headquarters. The brand has additional strong interest in developing Dallas-Fort Worth, Houston and Austin, Texas; Phoenix and Scottsdale, Arizona; Miami and Tampa, Florida; Denver, Colorado; Nashville, Tennessee; Charlotte, North Carolina; Salt Lake City, Utah; and Las Vegas, Nevada. To inquire about the availability of a territory, prospective franchisees can&nbsp;<a href="https://form.jotform.com/252253479064056">contact the company directly</a>.<h3>Investment Overview</h3>New U has not publicly disclosed franchise fees, initial costs, ongoing fees or performance/ROI data. Prospective franchisees interested in learning more can&nbsp;<a href="https://form.jotform.com/252253479064056">contact the company directly</a>.<h2>3. What Franchisee Support Does New U Provide?</h2><h3>Pre-Opening Support</h3>New U provides extensive hands-on support to its franchisees starting immediately after the contract is signed. This support begins with real estate guidance and assistance with site selection.Once a location is secured, the company coordinates architectural standards and clinic design to ensure brand consistency. Franchisees also receive a comprehensive pre-launch marketing strategy to roll out the brand effectively in their new market.In terms of staffing, New U offers models, hiring guides and cultural onboarding for both clinical and non-clinical roles. Finally, franchisees are given access to proprietary clinical protocols and operational playbooks to ensure the delivery of high-quality services and efficient business operations.<h3>Training Programs</h3>New U provides a multi-phase training system for owners and staff, including clinical aspects, covering protocols, wellness pathways and treatment standards to ensure high-quality patient care.In addition to clinical and operational skills, the program offers training on leadership development and emotional intelligence, as well as continuous education to integrate new services and technologies as they emerge.<h3>Operational Support</h3>New U Women’s Clinic &amp; Aesthetics franchisees are supported with guidance on marketing, including campaigns and managing the brand's presence across social media. The franchisor also assists with human resources, offering systems for efficient hiring and continuous development of the clinic's employees. Finally, franchisees receive ongoing access to brand updates, evolving best practices and direct coaching to ensure continued alignment and success within the franchise system.<h3>Technology and Tools</h3>New U offers franchisees several essential systems to support their operations. This includes access to proprietary Standard Operating Procedure (SOP) platforms and clinical protocols, ensuring consistency and high quality across all locations.The franchise also provides comprehensive technological support, such as practice management and appointment scheduling systems, as well as digital marketing support tools to help with patient acquisition.<h2>4. What Are the Franchise Requirements for New U?</h2><h3>Eligibility Criteria</h3>New U does not specify any franchisee requirements with regard to liquid assets, net worth or experience.<h3>Operational Commitments</h3>New U expects franchisees to be hands-on, especially early. The brand strongly prefers full-time owner-operator involvement during the first year to help establish the team, reinforce systems and set the tone for the patient experience. Semi-absentee ownership may be considered on a case-by-case basis once the clinic is fully staffed and running smoothly. Across every stage, franchisees are expected to uphold New U’s standards for hospitality, ethics and clinical integrity.<h3>Funding Assistance</h3>New U does not publicly promote any specific financing programs or lender partnerships for franchisees.<h2>5. What Is the Market Potential for Women’s Health, Wellness and Aesthetics?</h2><a href="https://www.grandviewresearch.com/industry-analysis/medical-spa-market">The U.S. med spa market was valued at $21 billion in 2024 and continues to grow</a>. Hormone therapy and medical weight loss markets are projected to grow significantly due to aging demographics and increased interest in personalized care. Women increasingly seek holistic care that traditional medical systems can’t provide.<h3>Competitor Analysis</h3>New U competes in both the health care and aesthetics sectors, but stands apart due to its integrated, clinically credible and hospitality-driven model.Primary competitors include:&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-vio-med-spa-franchise-costs-fees-profit-and-data-2723625#stories">VIO Med Spa</a>,&nbsp;<a href="https://1851franchise.com/heights-wellness-retreat-franchise-costs-fees-profit-and-data-for-2025-2730988">Heights Wellness Retreat</a>,&nbsp;<a href="https://1851franchise.com/dermani-medspa-franchise-costs-fees-profit-and-data-for-2025-2730987#stories">dermani MEDSPA</a>,&nbsp;<a href="https://1851franchise.com/glo30-franchise-costs-fees-profit-and-data-for-2025-2730986#stories">GLO30</a>,&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-skinovatio-medical-spa-franchise-costs-fees-profit-and-data-2727329">Skinovatio Medical Spa</a>,&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-formah-body-sculpting-franchise-costs-fees-profit-and-data-2725342">Formah Body Sculpting</a> and&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-qc-kinetix-franchise-costs-fees-profit-and-data-2725531#stories">QC Kinetix</a>.<h2>6. What Is the Application Process for New U Franchisees?</h2><h3>Steps to Ownership</h3><ol><li>Initial Inquiry:&nbsp;The candidate completes the franchise interest form to start the process.</li><li>Introductory Call: The candidate meets with the development team to review the brand overview, values and market availability.</li><li>Business Model Deep Dive:&nbsp;The candidate reviews the FDD, operating model, service offerings and financial expectations.</li><li>Founder Call:&nbsp;The candidate speaks with CEO Dr. Rachel Fidino to confirm alignment and cultural fit.</li><li>Discovery Day:&nbsp;The candidate visits the flagship clinic in Washington’s Tri-Cities region to experience the model firsthand.</li><li>Final Approval and Franchise Agreement: If both sides agree, the candidate signs the franchise agreement and secures the territory.</li><li>Onboarding and Pre-Opening:&nbsp;The new franchisee begins site selection, design, training and marketing setup; timing varies, but openings typically take 6 to 12 months depending on real estate.</li></ol>Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.&nbsp;Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.&nbsp;All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

image of new u women's clinic and aesthetics franchise and financial investment information

Franchise Opportunity Deep Dive: New U is a category-creating women’s health and wellness franchise integrating clinical care and preventive wellness.

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