Sola Salons

After building a double-digit enterprise with European Wax Center,&nbsp;<a href="https://www.linkedin.com/in/tanner-holmes-87152443/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ewc-franchisee-sola-salons-2730363" target="_blank" rel="nofollow">Tanner Holmes</a> noticed a pattern: his best and most ambitious team members were leaving to start their own businesses in salon suites. Rather than trying to fight the trend, he got on board. With a transition to franchise ownership with&nbsp;<a href="https://www.solafranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ewc-franchisee-sola-salons-2730363" target="_blank" rel="nofollow">Sola Salons</a>, the national salon suites concept, Holmes was able to continue scaling in the beauty industry while evolving to follow the demand.“Over the years, we lost a lot of our top performers in the waxing business to salon suites,” he said. “At the time, it was bittersweet. We celebrated our top performers being able to build their own businesses, but in that case, I didn’t have a business presence on the flip side that would allow me to reap the benefits of them going off on their own. I started doing some early exploration just to find out what it was that I was competing against for estheticians.&nbsp;This research was the “beginning of the end,” of sorts, for Holmes’ tenure with European Wax Center.“From the beginning, I felt an alignment with the culture of&nbsp;<a href="https://1851franchise.com/sola-salons/info">Sola</a>,” Holmes said. “More than any other concept, they saw the business through the lens of the stylist — the independent beauty professional — and understood that if they succeed, we succeed.”When he began considering the transition, Holmes said he was worried about the relationships aspect of the business. He truly enjoyed the team-building aspect of European Wax Center and was concerned he may not be able to access that in the Sola model.While Sola Salons is, in a way, a real estate play, it’s not a strict landlord-tenant relationship. Sola Salons owners are also focused on building a strong community of independent entrepreneurs and providing them with support and an environment to help them flourish. This philosophy of empowerment was a major draw for Holmes.&nbsp;Ultimately, the key reason Holmes transitioned out of European Wax Center became a primary driver for his success with Sola.“That candidate pool becomes more accessible in a salon suite environment, whereas it was quite restrictive in a waxing model,” he said. “And I think that’s similar in most beauty services. The transition has also turned what was an employer-employee relationship into more of a partnership between me and the Sola pros, which is incredibly rewarding.”For entrepreneurs with backgrounds similar to Holmes’, there is great potential for growth and diversification with Sola Salons. And often, the model will open doors to expansion opportunities and unlock growth in the evolving beauty industry.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/sola-salons">https://1851franchise.com/sola-salons</a>.&nbsp;&nbsp;

Image of Tanner Holmes , sola salons franchisee

Why a European Wax Center Owner Pivoted to a Sola Salons Franchise

1851 Franchise

After watching his best team members grow to become their own bosses, multi-unit franchisee Tanner Holmes made the strategic pivot to Sola Salons’ partnership-driven model.

This brand page has been paid for by SOLA SALONS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why This Former European Wax Center Franchisee Followed His Top Talent to a New, More Scalable Business Model

ewc-franchisee-sola-salons

FRANCHISE INFORMATION

Own a Sola Salons

Brand Growth

Franchising with Sola Salons

A Six-Stage Process

Franchisee Highlight

Learn

Visit Website

SOLA SALONS

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Sola Salons Veteran Franchisee Opens System’s Largest Location With 100+ Suites

Why This Former European Wax Center Franchisee Followed His Top Talent to a New, More Scalable Business Model

MORE STORIES LIKE THIS