1851

The people have spoken, and the word on their lips is &#8220;hot.&#8221; According to a recent study from NPD Group, a <a href="http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2015/03/NPD_Group_Hot_sauce_is_hot.aspx?ID=%7B7CB84D7F-B28A-4778-AE55-07F4AC93B37A%7D&amp%3Bcck=1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=spicy-food-opportunities-are-muy-caliente-1329" target="_blank" rel="nofollow" target="_blank">majority of Americans like their food spicy</a>, with 56 percent of households ready to add a little hot sauce to their favorite dishes. &#8220;Hot sauce is clearly part of the diet of many U.S. consumers, and it&#8217;s a food that crosses gender, age, ethnicity and income,&#8221; Annie Roberts, vice-president of NPD SupplyTrack, said in a statement. &#8220;Hot or pepper sauce is a large seasoning category, and for food service manufacturers and operators it&#8217;s about understanding the category&#8217;s share, where the category is growing and where it isn&#8217;t, and from which other categories it&#8217;s stealing share.&#8221; In short, hot sauce is one area where franchises should keep their eyes open. With more Americans looking for a zesty twist on the food they eat, making hot sauce available at restaurants, or creating food options that incorporate spicy flavors, could give brands a boost. Spicy foods appeal to young consumers Incorporating a little heat into menus may also be an essential part of reaching younger customers. All franchises are on the hunt for ways to build loyalty in the coveted 18 to 34 demographic, and data from Technomic indicates spicy foods are key. The research and consulting firm reported in 2013 that a majority of polled consumers said they <a href="https://blogs.technomic.com/flavor-report-four-takeaways-for-fast-casual/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=spicy-food-opportunities-are-muy-caliente-1329" target="_blank" rel="nofollow" target="_blank">like hot or spicy foods</a>. &#8220;Unsurprisingly, consumers ages 18 to 34 expressed the greatest preference for spicy flavors, but interest in spice rose among almost all age groups,&#8221; the organization stated. &#8220;Specialists in customization, fast-casual concepts are ideally positioned to take advantage of consumers&#8217; growing appetite for spicy foods.&#8221; Meanwhile, brands worried about scaring off existing customers by making strides toward a spicier menu could start things slow with a mixture of spicy and sweet, according to Technomic. The organization recommended pairing chiles and hot sauces with fruit flavors or smooth, creamy food items to create an entry point for customers who may be wary of heating up their diets.

1851 Franchise

Majority of Americans use hot sauce at home, attracted to spicier foods.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Spicy Food Opportunities Are Muy Caliente

spicy-food-opportunities-are-muy-caliente

Mosquito Hunters

How the Margins on Holiday Lighting Drive Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting Franchise Growth

hunters-humbug-holiday-lighting-margins-drive-growth

Wings and Rings

Wings and Rings - Fall LTO - 1851 Franchise

Wings and Rings Brings the Heat With Fire-Roasted Serrano Wings, Game-Day Combos and Sweet Seasonal Sips

wings-and-rings-fall-lto-2025

Mosquito Squad Plus

image of mosquito squad franchise investment opportunity

Top 5 Reasons To Invest in a Mosquito Squad Plus Franchise Right Now

top-5-reasons-invest-mosquito-squad-franchise

Sola Salons

image of sola salons franchisees marc barber and wesley staples 

Real Estate Professionals and Sola Salons Owners To Share Growth Journey in Upcoming Webinar

real-estate-to-sola-salons-franchise-webinar

DoodyCalls

Why DoodyCalls Is Cleaning Up in the Pet Waste Industry

why-doodycalls-is-cleaning-up-in-the-pet-waste-industry

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Amanda Evans - Stellar Service Brands - Franchise Marketing Leaders 2025 - 1851 Franchise

Top 25 Franchise Marketing Leaders: Amanda Evans — Senior Vice President of Marketing, Stellar Service Brands

stellar-service-brands-marketing-leader-amanda-evans

Top 25 Franchise Marketing Leaders: Jack Mashini — Co-Founder, Wing Snob

top-25-franchise-marketing-leaders-jack-mashini-co-founder-wing-snob

Should You Franchise Your Business — And Are You Ready Now?

should-you-franchise-your-business-and-are-you-ready-now

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Spicy Food Opportunities Are Muy Caliente

MORE STORIES LIKE THIS