Learn more about how Strategic Franchising provides affordable franchise business models to help people achieve their dreams.

Strategic Franchising Systems has been creating and providing affordable franchise business models to help people achieve their dreams for over 30 years. The franchise development company has five unique home-based, low-cost franchise opportunities: Nationally recognized painting franchise Fresh Coat, senior home-relocation and estate sales concept Caring Transitions, business and sales coaching concept The Growth Coach, fast-growing natural pet food and pet grooming brand Pet Wants and the only national provider of total house care, inside and out, for seniors and busy families, TruBlue. Strategic Franchising Systems has been designed to help franchisees win.  For more information, visit https://strategicfranchising.com/.

Each of the five concepts under the Strategic Franchising Systems umbrella offers franchise owners an array of attractive benefits. Every brand starts off home-based, which allows owners to keep operating costs significantly lower than those of competitors. Additionally, Growth Coach is the only brand that can be run with or without employees and either full-time or part-time to give owners maximum flexibility. All new franchise owners are prepared and trained with what it takes to be a successful entrepreneur, including access to business coaching, recruiting, proven marketing programs and trade secrets for each of the five franchise systems. That is why Strategic Franchising Systems’ brands require no previous experience. Also, Strategic Franchising Systems offers flexible financing options through trusted third-party providers. 

Strategic Franchising Systems is also proud to be a franchise system with a heart for service. Franchisees can be confident they are investing in a brand that will have a positive impact on the community, whether it be through creating jobs, giving back, service work or partnerships with community organizations. For example, the Fresh Coat brand participates in the Paint it Forward program to provide painting services to in-need community members and Caring Transitions hosts the Caring For A Cause initiative, where franchisees can support local non-profit organizations.

By joining a multi-brand company, Strategic Franchising Systems franchise owners can also leverage a uniquely robust franchise system by reaching out to owners of other brands for cross-brand promotions and referrals. For example, if a Caring Transitions franchise owner has a client that needs a home painted, they can call a Fresh Coat franchise owner in the local market. Furthermore, The Growth Coach brand offers professional business coaching to all franchise owners from any of the SFS brands in a unique “Strategic Start Program” to help franchise owners get fast revenue traction and learn to become strategic business owners in order to achieve greater success and personal balance. Nobody else provides that. 

The service industry continues to drive growth across the U.S. economy, with consumers increasingly favoring convenience, care, and personalized solutions over traditional retail experiences. Strategic Franchising Systems is uniquely positioned within this landscape, offering franchise concepts that operate in essential, recession-resistant segments.

Whether it's home maintenance, senior care, pet services, or small business support, the demand for these everyday essentials remains steady. People will always need to care for their homes, support aging loved ones, manage life transitions, and ensure their pets and businesses are well taken care of.

The numbers highlight the strength of these sectors:

The home services market is valued at $595 billion and continues to grow,

The senior care industry has reached $97 billion, with increasing demand driven by demographic shifts,

Business coaching is a $11 billion sector, growing steadily at 2.6% annually,

And in the $95.7 billion pet products market, Americans spend more than $36.9 billion a year on food and treats alone.

Strategic Franchising Systems helps entrepreneurs tap into this consistent demand through proven franchise models. Brands like TruBlue Home Service Ally and Caring Transitions enable franchisees to meet real needs in their local markets—delivering high-value services and building businesses that thrive in virtually any economic environment.

The ideal Strategic Franchising Systems franchise owner has a focus on community and is interested in having an actual and positive impact on the lives of their neighbors. With lower startup costs and an easier barrier to entry, Strategic Franchising Systems appeals to aspiring entrepreneurs from all walks of life and backgrounds. Franchise owners should be eager to work as a trusted partner with the corporate team and be excited to follow a proven system. 

Strategic Franchising Systems has been creating and providing affordable franchise business models to help people make their dreams come true for over 30 years. There are many factors that have led to the company’s success and the success of their hundreds of franchise owners, and there are also a few signature differentiators that franchisees particularly love.

The company’s innovative Winner's Circle Program, for example, is a unique program shared by all Strategic Franchising Systems brands that over time reimburses franchise owners for their entire franchise fee as they achieve certain milestones. SFS brands stand behind their owners and successful business models. 

The franchisor also offers Veteran incentives, including a $2,000 discount for Veterans that choose one of the franchise systems. With nearly 20% of Strategic Franchising Systems owners being Veterans, the team understands that hard-working and mission-driven individuals and families in the military community thrive as franchise business owners. 

When it comes to training and support, the Strategic Franchising Systems team will walk incoming franchise owners through every step of the process, from onboarding to post-opening. Some of the resources franchise owners can expect include ongoing national branding efforts, turnkey local marketing campaigns, enhanced social media and search engine exposure, engaging print and collateral materials, immediate ROI analysis of lead generation strategies, exclusive proprietary technology, personalized business coaching with regular assessments, 24/7 access to industry experts and ongoing training classes and industry-centric seminars.