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What Is Franchising and Why Consider Strategic Franchising Systems Brands?

With its affordable and accessible franchise models, comprehensive support and focus on care-based services, SFS is an attractive opportunity for aspiring entrepreneurs looking to achieve greater control, freedom and fulfillment in their professional and personal lives.

Franchising is a tried-and-true pathway to business ownership, providing aspiring entrepreneurs with the opportunity to run their own businesses while benefiting from the support and systems of an established brand. Strategic Franchising Systems (SFS) stands out in this field, offering unique advantages through its five diverse and affordable brands. 

Let's explore the benefits of franchising in general and why Strategic Franchising Systems knows what it takes to create an attractive franchise opportunity right now.

The Basics of Franchising

At its core, franchising is a business model that allows individuals to operate a business under the name and system of an established brand. Franchisees pay an initial fee and ongoing royalties to the franchisor in exchange for ongoing support, access to a proven business model and the right to use the brand’s trademark. This structure significantly reduces the risks associated with starting a business from scratch.

“A reputable franchise gives the buyer the best of both worlds,” said SFS CEO Daniel Murphy. “You are still 100% an independent business owner, controlling your own destiny. But you also get all the systems, training and support needed.”

Why Franchising Is Beneficial

  • Proven Business Model: Franchising offers a tested and refined business model, which can lead to a quicker path to profitability. Franchisees benefit from the experience and systems developed by the franchisor over years of operation.
  • Training and Support: Franchisors provide comprehensive training and ongoing support to help franchisees succeed. This includes assistance with site selection, marketing, operations and management.
  • Brand Recognition: Operating under a well-known brand can attract customers more easily than starting an independent business. Established brands come with a built-in customer base and reputation.
  • Lower Risk: The success rate for franchises is generally higher than for independent startups, thanks to the established systems and support provided by the franchisor.
  • Network of Peers: Franchisees become part of a larger network of business owners who can offer advice, support and shared experiences.

Why Consider SFS Brands?

Strategic Franchising Systems is renowned for empowering aspiring entrepreneurs through its affordable and accessible franchise models. With a track record of success spanning three decades, SFS has consistently facilitated business ownership, offering support and resources that significantly lower the risks and barriers to entry.

“Franchising done right provides people with effective business models, training, marketing and operating systems, and the ongoing coaching they need to develop and become strategic business owners,” Murphy said. “That enables them to truly scale a business, not just work a job, and achieve the success, freedom, lifestyle and personal balance they were seeking.” 

SFS provides management and consulting services to five independently owned but affiliated national franchise brands, each with a unique market focus:

  • The Growth Coach offers business and sales coaching, executive coaching, business management and consulting services to business owners, managers and executives.
  • Fresh Coat Painters specializes in residential and commercial painting services.
  • TruBlue Home Service Ally provides residential maintenance and repair services.
  • Caring Transitions focuses on senior relocation, estate sales and downsizing services.
  • Pet Wants sells fresh, high-quality pet food and supplies through retail locations and home delivery.

Despite their diversity, these brands share common foundations: they are primarily home-based, low-cost and proven business models that ensure franchisees are well-equipped to succeed from the outset.

All five SFS brands are also based on care, helping customers care for their homes, aging parents, personal possessions/estates, pets and small businesses. This focus on necessity-based, recession-resistant sectors ensures that these business models thrive in both good times and bad, with their services and products always in strong demand.

Affordability and Accessibility

SFS is committed to making entrepreneurship accessible to all. The initial investments across the brands are competitively low, making it feasible for ordinary individuals to own and operate extraordinary businesses. 

“We are really focused on giving middle-class individuals more opportunity to go into business ownership from themselves,” said Chris Seman, president of Strategic Franchising Systems. “In the past, those opportunities have been limited because entrepreneurs didn’t have the financial means or experience to start their own business. We provide a lot of support to lead you to the best path to success so you can achieve that entrepreneurial dream.”

Additionally, the Winner’s Circle Program is an exclusive, one-of-a-kind program that rewards hard-working franchise owners that hit predefined milestones by refunding their entire franchise fee over time, further reducing the financial barrier to entry.

“The program aims to attract people who are focused and determined to hit their business goals — passionate and committed franchisees focused on driving revenue,” said Seman. “The costs that go into launching a franchise can be returned for owners on the right track. We want to reward people working the plan and staying committed to their goals.”

Comprehensive Support

Every new business owner receives comprehensive training and support, including technical and operational training, business coaching, staffing strategies, marketing programs and trade secrets specific to each brand. This means that no prior industry or business-ownership experience is necessary.

“What few people realize is the power of the network, to learn best practices from others operating the exact business model,” said Murphy, who brings over two decades of experience at SFS to his newly appointed role as CEO. “You can collaborate with the top performers and follow their same mindsets, habits, strategies and work ethic to get superior results and also build an incredible business to whatever size that best meets your goals and lifestyle. With others succeeding all around you, there is no room for excuses.”

The Entrepreneurial Launchpad

Strategic Franchising Systems stands out for its commitment to empowering ordinary individuals to achieve extraordinary success. By demystifying the entrepreneurial process and providing a proven blueprint for business, the SFS team helps franchisees navigate the challenges of business ownership while pursuing their personal and financial goals.

“I absolutely love what I do each and every day,” said Murphy. “I get to help people feed their dreams, starve their fears and move forward to become business owners to enjoy greater control, freedom, fulfillment, financial success and being a force for good in their communities.”

For more information about SFS and their franchise opportunities, visit https://1851franchise.com/strategicfranchising/.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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