Following the nationwide introduction of delivery, Taco Bell is preparing to launch personalization-friendly ordering kiosks across the system.
“On the heels of rolling out delivery nationwide in February, Taco Bell has quietly installed kiosks in about 4,000 restaurants,” according to an article on Nation’s Restaurant News.
Spokesman for the Irvine, California-based chain, Rob Poetsch, said that the brand “is on track to complete the national rollout of kiosks by the end of this year. The company has about 6,600 U.S. locations,” according to the article.
“Less than a year into the deployment, the new 22-inch monitors are already winning accolades,” the article said.
The chain’s kiosks earned the “the Interactive Customer Experience Association’s Elevate Award for Best Restaurant ICX,” the article said. “The award recognizes restaurant-specific achievement in using interactive technologies to create a brand experience,” said the article.
Julie Felss Masino, Taco Bell’s North America president, shared that the brand “went to great lengths to ensure” the personalization process was “as frictionless as possible.”
“For example, if a customer wants to make a meal vegetarian, the platform doesn’t force the customer to make several clicks to replace proteins with beans. Instead, there’s a ‘vegetarian’ button on the screen that a consumer can select to make a meal meatless in one click,” Masino said, according to the article.
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