1851

On Monday, Taco Bell announced its return to London after two decades by enlisting the help of another famous bell: the one that sits atop Big Ben. 

<a href="https://www.nrn.com/quick-service/taco-bell-orchestrates-big-ben-takeover-celebrate-london-opening?NL=NRN-02_&amp%3BIssue=NRN-02__20181120_NRN-02__995&amp%3Bsfvc4enews=42&amp%3Bcl=article_1_1&amp%3Butm_rid=CPG06000007795822&amp%3Butm_campaign=27076&amp%3Butm_medium=email&amp%3Belq2=11a5144af5ac4193afed25e6141d5fc8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-pulls-off-elaborate-big-ben-stunt-for-london-opening-2708506" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to an article in Nation&rsquo;s Restaurant News</a>, the quick-service chain digitized its signature &lsquo;bong&rsquo; to mimic the prominent landmark&rsquo;s famous chimes. The brand&#39;s newest London store will open on November 23.

Taco Bell enlisted an audio engineer to compose the chimes, which were played through multiple speakers strategically placed throughout the area surrounding Big Ben and rang every hour from 8 a.m. to 8 p.m. local time. The landmark has been under construction, so the ringing was unexpected for tourists and locals alike.

&ldquo;We took an urban camouflage approach, and mounted the speakers on unbranded rickshaws which traveled around the vicinity of Westminster Bridge and Big Ben, sharing the chimes for all to hear,&rdquo; the company told NRN.

The article also noted that this wasn&#39;t&nbsp;Taco Bell&rsquo;s first bell-themed prank; in 1996, the brand put out a fake ad that it had purchased the Liberty Bell in Philadelphia and renamed it the &lsquo;Taco Liberty Bell&rsquo; for April Fool&rsquo;s Day.

Read the full article <a href="https://www.nrn.com/quick-service/taco-bell-orchestrates-big-ben-takeover-celebrate-london-opening?NL=NRN-02_&amp%3BIssue=NRN-02__20181120_NRN-02__995&amp%3Bsfvc4enews=42&amp%3Bcl=article_1_1&amp%3Butm_rid=CPG06000007795822&amp%3Butm_campaign=27076&amp%3Butm_medium=email&amp%3Belq2=11a5144af5ac4193afed25e6141d5fc8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-pulls-off-elaborate-big-ben-stunt-for-london-opening-2708506" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

London, Taco Bell, brand marketing, Big Ben, franchise marketing

Taco Bell Pulls Off Elaborate Big Ben Stunt for London Opening

1851 Franchise

After a 20-year absence from the city, Taco Bell celebrated its return to London by transforming Big Ben’s chimes to the tune of the brand’s iconic bell.

taco-bell-pulls-off-elaborate-big-ben-stunt-for-london-opening

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Taco Bell Pulls Off Elaborate Big Ben Stunt for London Opening

MORE STORIES LIKE THIS