Franchisee Stories
SPONSORED
Taco Bell to Open First Store in China
The store will be opening in Shanghai by the end of the year
Taco Bell will be coming to China. The Mexican quick-service brand will be opening its first Chinese location in Shanghai by the end of the year. Greg Creed, CEO of Taco Bell’s parent company Yum! Brands Inc. said there is huge growth potential for Taco Bell in China, as sister brands KFC and Pizza Hut have already seen success there.
“This will be the beginning of what could be a huge potential idea for China,” Creed said. “The world is our oyster…we have to pace and sequence, but we have the supply chain in a lot of countries.
Among its three brands, Yum has 42,700 locations, with more than 6,700 units in China. Yum believes Taco Bell is one of its most dynamic brands and will continue to thrive in any market. In 2015, Taco Bell accounted for 24 percent of Yum’s operating profits. Yum recently launched Yum! China to oversee operations for all three brands in the market.
To read the original article, click here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
