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Taco Bell to Open First Store in China

The store will be opening in Shanghai by the end of the year

By Nick Powills1851 Franchise Publisher
SPONSORED 11:11AM • 03/21/16
Taco Bell will be coming to China. The Mexican quick-service brand will be opening its first Chinese location in Shanghai by the end of the year. Greg Creed, CEO of Taco Bell’s parent company Yum! Brands Inc. said there is huge growth potential for Taco Bell in China, as sister brands KFC and Pizza Hut have already seen success there.
 
“This will be the beginning of what could be a huge potential idea for China,” Creed said. “The world is our oyster…we have to pace and sequence, but we have the supply chain in a lot of countries.
 
Among its three brands, Yum has 42,700 locations, with more than 6,700 units in China. Yum believes Taco Bell is one of its most dynamic brands and will continue to thrive in any market. In 2015, Taco Bell accounted for 24 percent of Yum’s operating profits. Yum recently launched Yum! China to oversee operations for all three brands in the market.
 
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