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<div id="pastingspan1">There&#8217;s a harsh reality marketers have to understand about modern consumers: they don&#8217;t care about you.</div><div>&nbsp;</div><div>Unlike generations of yesteryear, people nowadays have too many options and too little time to care about what&#8217;s being peddled, because quite frankly, they&#8217;ve seen it before. And according to Seth Godin, in a world with too many options, the obvious thing to do is ignore the information overload.</div><div>&nbsp;</div><div>An author, entrepreneur and marketer, Godin compares this indifference to seeing a cow on the side of the road.</div><div>&nbsp;</div><div>&#8220;Cows are invisible. Cows are boring. Who's going to stop and pull over and say, &#8216;Oh, look, a cow.&#8217; Nobody,&#8221; he said. &#8220;If the cow was purple, you'd notice it for a while. I mean, if all cows were purple you'd get bored with those, too.&#8221;</div><div>&nbsp;</div><div>The question all businesses should ask themselves is what makes the product remarkable?</div><div>&nbsp;</div><div>For decades, marketers used to make products for average people&#8212;they appealed to the masses. However, Godin suggests that approach no longer works and the target audience is to target the early adapters because they are the ones who care.</div><div>&nbsp;</div><div>&#8220;It's really simple: you sell to the people who are listening, and just maybe, those people tell their friends,&#8221; Godin said. &#8220;So when Steve Jobs talks to 50,000 people at his keynote, who are all tuned in from 130 countries watching his two-hour commercial&#8212;that&#8217;s the only thing keeping his company in business&#8212;it&#8217;s that those 50,000 people care desperately enough to watch a two-hour commercial, and then tell their friends.&#8221;</div><div>&nbsp;</div><div>In the pursuit of attracting consumers, Godin suggests there are three simple rules to follow.</div><div>&nbsp;</div><div>First, understand that design is free when you get to scale. Those who come up with remarkable concepts typically figure out how to get the design to work in their favor.</div><div id="pastingspan1">Second, the riskiest thing you can do is be safe.</div><div>&nbsp;</div><div>Third, avoid being very good because very good is average and nobody notices average.</div><div>&nbsp;</div><div>To watch the full video, visit <a href="http://www.ted.com/talks/seth_godin_on_sliced_bread?language=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=ted-talk-tuesday-how-to-get-your-ideas-to-spread-2705" target="_blank" rel="nofollow" target="_blank">TED.com</a>. &nbsp;</div>

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Seth Godin discusses the importance of marketing to the right audience.

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