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Franchise Opportunity Deep Dive: That 1 Painter, a ResiBrands company, offers a scalable painting franchise with diverse services, strong support and a proven business model.
That 1 Painter is a full-service painting franchise offering interior and exterior painting, drywall repair, limewashing and more.
That 1 Painter, a ResiBrands company, was founded to redefine the painting industry by offering comprehensive residential and commercial services while supporting franchisees with a proven business model. The brand specializes in real estate sell-ready services, carpentry, pressure washing and stucco repair, ensuring franchise owners can capitalize on a wide range of customer needs. With a focus on efficiency, excellence and franchisee success, That 1 Painter is designed for entrepreneurs looking to build a scalable, service-driven business.
Mission: That 1 Painter’s mission is to be the leader in the painting industry by offering comprehensive painting and real estate sell-ready services while maintaining a commitment to excellence and kindness.
Vision: The brand envisions becoming the go-to painting service for residential and commercial customers by providing high-quality work, outstanding customer service, and a strong support system for franchisees.
That 1 Painter is currently offering territories all across the United States, with priority markets in Wilmington, North Carolina; Myrtle Beach, South Carolina; Lexington, Virginia Beach and Chesapeake, Virginia; Palm Harbor and St Augustine, Florida; Cedar Rapids, Iowa; and parts of upstate New York.
Candidates are encouraged to contact the franchisor directly for more information on available territories.
Initial Costs: The estimated initial investment for starting a That 1 Painter franchise ranges from $113,000 to $142,000 for a subcontractor model and $139,750 to $189,000 for an employee model. The brand’s 2025 Franchise Disclosure Document (FDD) breaks this down as follows:
| Type of Expenditure | Subcontractor | Employee | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $59,000 | $59,000 | $59,000 | $59,000 |
| Training Expenses | $3,000 | $5,500 | $3,000 | $5,500 |
| Vehicle Lease & Wrap | $2,250 | $4,500 | $6,750 | $18,000 |
| Master Class | $5,000 | $5,000 | $5,000 | $5,000 |
| Business Licenses & Permits | $250 | $3,000 | $3,500 | $8,000 |
| Computer System & Setup | $500 | $1,000 | $500 | $1,000 |
| Uniforms & Branded Materials | $2,500 | $4,000 | $2,500 | $4,000 |
| Office Equipment & Supplies | $500 | $2,500 | $500 | $2,500 |
| Professional Fees | $500 | $2,500 | $500 | $2,500 |
| Marketing Development Fee | $5,000 | $5,000 | $5,000 | $5,000 |
| Grand Opening Marketing | $10,000 | $15,000 | $10,000 | $15,000 |
| Insurance | $2,500 | $5,000 | $7,500 | $13,000 |
| Equipment | $0 | $0 | $3,000 | $8,000 |
| Additional Funds (3 Months) | $22,000 | $30,000 | $32,000 | $40,000 |
Initial Franchise Fee: The franchise fee is $59,000, which is payable upon signing the franchise agreement. That 1 Painter currently offers a 10% on the initial franchise fee (for the purchase of the first territory) for clergy, realtors, young entrepreneurs (age 29 and under), first responders and veterans of the U.S. military who have been honorably discharged.
Ongoing Fees: According to the 2025 FDD, That 1 Painter franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Continuing Royalty Fee | 6% of gross revenue/week |
| Local Advertising | Greater of 4% of gross revenue or $3,000/month |
| Local Advertising Management Fee | $650 - $1,300/month |
| Brand Fund Contribution | 2% of gross revenue/week |
| Technology Fee | $650 - $1,000/month |
ROI Potential: In its 2025 FDD, That 1 Painter reports the following gross revenue generated by 36 of its franchisees for FY 2024:
| Tertile | Average | Median | High | Low |
| Top 1/3 (12) | $1,089,347 | $1,092,655 | $1,561,432 | $850,500 |
| Middle 1/3 (12) | $588,693 | $555,678 | $850,000 | $488,731 |
| Bottom 1/3 (12) | $320,120 | $325,880 | $487,855 | $175,000 |
Franchisees receive a comprehensive training program that covers much more than paint on walls. The brand walks new owners through painting techniques, day-to-day operations and customer service, and backs that up with business coaching to build leadership and management skills. Ongoing learning continues through interactive coaching sessions and webinars designed to keep owners sharp as they grow.
On the operations side, franchisees are not left to figure things out alone. The brand supports them with site selection and setup, helping them get locations ready to serve customers quickly. National branding and marketing campaigns are handled by a dedicated agency, and an appointment center team manages inbound inquiries and bookings so owners can stay focused on running the business.
Franchisees also gain access to a strong technology stack that keeps the business organized and efficient. Digital tools support scheduling, customer management and marketing analytics, while automated appointment and lead generation systems help keep the pipeline full. Proprietary business management software ties it all together, streamlining operations from the back office to the job site.
That 1 Painter does not specify any franchisee requirements with regard to liquid assets or net worth. No prior experience in painting is required, but a commitment to operational excellence is necessary. Candidates should have strong business acumen and leadership skills.
Prospective owners can choose from several ownership models, including operator, manager, director and CEO structures, giving them flexibility in how involved they want to be in the day-to-day business. Depending on the territory, both hands-on and semi-absentee ownership options may be available, allowing franchisees to match the model to their lifestyle and goals.
That 1 Painter does not publicly promote any specific financing programs or lender partnerships for franchisees.
The painting and wall covering contractors market is experiencing steady growth, with a projected increase from $227.47 billion in 2024 to $237.29 billion in 2025, reflecting a 4.3% CAGR. This consistent expansion highlights strong demand and long-term opportunities within the sector.
That 1 Painter stands out due to its strong mentorship program, multiple service offerings and comprehensive franchisee support. The brand competes with other national painting franchises such as Five Star Painting, Fresh Coat* Painters and CertaPro Painters, but differentiates itself with leadership coaching, marketing assistance and a scalable business model.
For more information or to begin the franchising process, fill out the online contact form on the ResiBrands website.
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