LAST UPDATED: February 2026
FRANCHISE WEBSITE: https://www.resibrands.com/that-1-painter
1851 GROWTH CLUB WEBSITE: https://1851franchise.com/growth-club/that-1-painter
NUMBER OF LOCATIONS: 270+
REPORTED COST TO GET IN: $113,000 - $189,000
REPORTED ROI (Item 19): See below

That 1 Painter is a full-service painting franchise offering interior and exterior painting, drywall repair, limewashing and more.

1. What Is the Brand Overview for That 1 Painter?

About the Brand

That 1 Painter, a ResiBrands company, was founded to redefine the painting industry by offering comprehensive residential and commercial services while supporting franchisees with a proven business model. The brand specializes in real estate sell-ready services, carpentry, pressure washing and stucco repair, ensuring franchise owners can capitalize on a wide range of customer needs. With a focus on efficiency, excellence and franchisee success, That 1 Painter is designed for entrepreneurs looking to build a scalable, service-driven business.

Mission: That 1 Painter’s mission is to be the leader in the painting industry by offering comprehensive painting and real estate sell-ready services while maintaining a commitment to excellence and kindness.

Vision: The brand envisions becoming the go-to painting service for residential and commercial customers by providing high-quality work, outstanding customer service, and a strong support system for franchisees.

Unique Selling Points (USPs)

Diverse Revenue Streams: Offers residential and commercial painting services, drywall repair, limewashing, carpentry, pressure washing and more.
Proven Business Model: A structured approach to scaling a successful painting business.
Strong Vendor Relationships: Ensures transparent logistics and supply chain efficiency.
Ongoing Coaching and Mentorship: Franchisees receive guidance from industry leaders.
Robust Franchisee Support: Access to a national appointment center, brand marketing and operational assistance.

2. What Are the Franchise Opportunity Details?

Why Franchise With That 1 Painter?

Scalable Business Model: Designed to grow with the franchisee’s ambitions.
Comprehensive Training and Coaching: Support from industry leaders and a structured onboarding process.
Marketing and Branding Support: A dedicated creative marketing agency assists with brand visibility.
Lead Generation and Appointment Center: Franchisees benefit from a national appointment center to handle inquiries and bookings.
Exclusive Territory Opportunities: Multiple prime markets available.
Discounts for Veterans, Clergy and Young Entrepreneurs: A 10% discount is offered to these groups.

Available Territories

That 1 Painter is currently offering territories all across the United States, with priority markets in Wilmington, North Carolina; Myrtle Beach, South Carolina; Lexington, Virginia Beach and Chesapeake, Virginia; Palm Harbor and St Augustine, Florida; Cedar Rapids, Iowa; and parts of upstate New York.

Candidates are encouraged to contact the franchisor directly for more information on available territories.

Investment Overview

Initial Costs: The estimated initial investment for starting a That 1 Painter franchise ranges from $113,000 to $142,000 for a subcontractor model and $139,750 to $189,000 for an employee model. The brand’s 2025 Franchise Disclosure Document (FDD) breaks this down as follows:

Type of Expenditure	Subcontractor		Employee
Type of Expenditure	Min	Max	Min	Max
Initial Franchise Fee	$59,000	$59,000	$59,000	$59,000
Training Expenses	$3,000	$5,500	$3,000	$5,500
Vehicle Lease & Wrap	$2,250	$4,500	$6,750	$18,000
Master Class	$5,000	$5,000	$5,000	$5,000
Business Licenses & Permits	$250	$3,000	$3,500	$8,000
Computer System & Setup	$500	$1,000	$500	$1,000
Uniforms & Branded Materials	$2,500	$4,000	$2,500	$4,000
Office Equipment & Supplies	$500	$2,500	$500	$2,500
Professional Fees	$500	$2,500	$500	$2,500
Marketing Development Fee	$5,000	$5,000	$5,000	$5,000
Grand Opening Marketing	$10,000	$15,000	$10,000	$15,000
Insurance	$2,500	$5,000	$7,500	$13,000
Equipment	$0	$0	$3,000	$8,000
Additional Funds (3 Months)	$22,000	$30,000	$32,000	$40,000

Initial Franchise Fee: The franchise fee is $59,000, which is payable upon signing the franchise agreement. That 1 Painter currently offers a 10% on the initial franchise fee (for the purchase of the first territory) for clergy, realtors, young entrepreneurs (age 29 and under), first responders and veterans of the U.S. military who have been honorably discharged.

Ongoing Fees: According to the 2025 FDD, That 1 Painter franchisees are responsible for the following ongoing payments and fees:

Type of Fee	Amount
Continuing Royalty Fee	6% of gross revenue/week
Local Advertising	Greater of 4% of gross revenue or $3,000/month
Local Advertising Management Fee	$650 - $1,300/month
Brand Fund Contribution	2% of gross revenue/week
Technology Fee	$650 - $1,000/month

ROI Potential: In its 2025 FDD, That 1 Painter reports the following gross revenue generated by 36 of its franchisees for FY 2024:

Tertile	Average	Median	High	Low
Top 1/3 (12)	$1,089,347	$1,092,655	$1,561,432	$850,500
Middle 1/3 (12)	$588,693	$555,678	$850,000	$488,731
Bottom 1/3 (12)	$320,120	$325,880	$487,855	$175,000

3. What Franchisee Support Does That 1 Painter Provide?

Training Programs

Franchisees receive a comprehensive training program that covers much more than paint on walls. The brand walks new owners through painting techniques, day-to-day operations and customer service, and backs that up with business coaching to build leadership and management skills. Ongoing learning continues through interactive coaching sessions and webinars designed to keep owners sharp as they grow.

Operational Support

On the operations side, franchisees are not left to figure things out alone. The brand supports them with site selection and setup, helping them get locations ready to serve customers quickly. National branding and marketing campaigns are handled by a dedicated agency, and an appointment center team manages inbound inquiries and bookings so owners can stay focused on running the business.

Technology and Tools

Franchisees also gain access to a strong technology stack that keeps the business organized and efficient. Digital tools support scheduling, customer management and marketing analytics, while automated appointment and lead generation systems help keep the pipeline full. Proprietary business management software ties it all together, streamlining operations from the back office to the job site.

4. What Are the Franchise Requirements for That 1 Painter?

Eligibility Criteria

That 1 Painter does not specify any franchisee requirements with regard to liquid assets or net worth. No prior experience in painting is required, but a commitment to operational excellence is necessary. Candidates should have strong business acumen and leadership skills.

Operational Commitments

Prospective owners can choose from several ownership models, including operator, manager, director and CEO structures, giving them flexibility in how involved they want to be in the day-to-day business. Depending on the territory, both hands-on and semi-absentee ownership options may be available, allowing franchisees to match the model to their lifestyle and goals.

Funding Assistance

That 1 Painter does not publicly promote any specific financing programs or lender partnerships for franchisees.

5. What Is the Market Potential for Painting Services?

The painting and wall covering contractors market is experiencing steady growth, with a projected increase from $227.47 billion in 2024 to $237.29 billion in 2025, reflecting a 4.3% CAGR. This consistent expansion highlights strong demand and long-term opportunities within the sector.

Competitor Analysis

That 1 Painter stands out due to its strong mentorship program, multiple service offerings and comprehensive franchisee support. The brand competes with other national painting franchises such as Five Star Painting, Fresh Coat* Painters and CertaPro Painters, but differentiates itself with leadership coaching, marketing assistance and a scalable business model.

6. What Is the Application Process for That 1 Painter Franchisees?

Introductory Call: Discuss your goals with the franchise team and explore brand opportunities.
Review FDD: Gain insights into franchise ownership and investment details.
Exploration Phase: Evaluate available brands and choose the best fit for your goals.
Validation Phase: Speak with existing franchisees and assess available territories.
Confirmation Phase: Meet with the executive team to finalize your franchise plan.
Finalize Legal Documents: Complete and sign the necessary agreements.
Start Your Journey: Get trained, launch your business and begin operations.

For more information or to begin the franchising process, fill out the online contact form on the ResiBrands website.

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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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