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The New Orleans based smoothie franchise, Smoothie King, is gearing up to expand throughout the Phoenix market. Steve Shields, the company's franchise development manager, mentioned that the brand plans to open another two locations this year and four more in 2016.

"The demographics are right for the product we have," Shields told the Arizona Republic.

Smoothie King is known for its healthy, made-to-order smoothies, which can be divided into four categories: meal replacements, high-protein alternatives, vegan items and slimming-down items.

New Smoothie King franchisee Denisse Eddings said that she became interested in opening a Smoothie King after trying the brand’s product at a Houston store.

She is planning to open three locations in the Mesa/Gilbert area in the next few years, including one this year.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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