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The world of franchising is rife with intense competition, no matter the industry. To the unfamiliar reader, picture &#8220;The Hunger Games,&#8221; sans the gore. It can feel even more cutthroat if you&#8217;re new to franchising. We do, however, have some good news for fledgling franchisors: A solid franchise website can help level the playing field. Here is a list of dos and don&#8217;ts to help you get off on the right foot. Dos <ul><li>Lay your website out vertically, ideally on a single page.</li><li>Make it responsive! This simply means the layout of your site will adapt itself to any device that the user is on.</li><li>Place your contact form above the fold, meaning that it&#8217;s visible before the user starts scrolling.</li><li>Showcase your franchisee&#8217;s testimonials. There&#8217;s nothing more powerful than having someone else share his or her positive experiences about franchising your brand. We recommend at least three.</li><li>Have a locations map that clearly shows where your single or multi-unit franchise opportunities are available.</li><li>Provide a quick snapshot of your franchising process - from submitting a lead all the way to the signing of the franchise agreement.</li><li>Create a detailed FAQ section. Your lead will have a ton of questions when they land on your page, so be sure to cover all the obvious queries prior to that initial phone call or in-person meeting.</li></ul>&nbsp; Don&#8217;ts <ul><li>Don&#8217;t overwhelm the user with paragraphs upon paragraphs of content. People&#8217;s attention spans are short, so your copy should follow suit.</li><li>Don&#8217;t use too many fields on your contact form because the last thing you want is to discourage a potential lead from submitting an inquiry. Name, email address, phone number and &#8220;leave a message&#8221; fields should suffice.</li><li>Don&#8217;t be shy about breaking down your initial investment costs. This is an effective way of weeding out underqualified candidates.</li><li>Don&#8217;t get into trouble with the FTC! You can&#8217;t promise or disclose any numbers that aren&#8217;t listed on Item 19 of your Financial Disclosure Document. Also, remember to add a legal disclaimer on the footer of your website stating the information on your site is not intended as an offer to sell. Ask your franchise attorney for the specific language and simply copy and paste it in.</li><li>Please don&#8217;t build your franchise site on your own. Hire a professional designer, developer and SEO expert to ensure you cover all the angles.</li></ul><div>Here are some franchise sites that we are particularly fond of: <a href="http://www.backyardburgersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Back Yard Burgers</a> <a href="http://maidright-homebasedbusiness.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Maid Right</a><div><a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries, Shakes</a></div> <a href="http://www.dunkinfranchising.com/franchisee/en.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Dunkin&#8217; Donuts</a> <a href="http://www.rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Right at Home*</a> <a href="http://www.whichwichfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Which Wich</a></div>

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The Dos and Don'ts of Franchise Websites  

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TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

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Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

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Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

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Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

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Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

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Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

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Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

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QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

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The Future of Franchising: Trends and Predictions for 2025 and Beyond

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Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

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The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

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After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

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Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

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District Taco Franchise Costs, Fees, Profit and Data for 2025

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Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

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The Dos and Don'ts of Franchise Websites

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