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As <a href="http://www.togosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-togos-is-leveraging-a-billion-dollar-industry-10168" target="_blank" rel="nofollow" target="_blank">Togo&rsquo;s</a> director of catering and off-site sales Jenny Lynch likes to say, there&rsquo;s only so much you can do within the four walls of a restaurant. Catering, however, offers restaurants the ability to expand its presence without building more brick-and-mortar locations, and the opportunity to increase sales via larger orders. As <a href="http://togos.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-togos-is-leveraging-a-billion-dollar-industry-10168" target="_blank" rel="nofollow" target="_blank">Togo&rsquo;s</a> makes its way into 2017, the California-based sandwich shop is making a few changes, with one being its focus on catering.

Togo&rsquo;s brought in off-site sales expert, Lynch, who spent eight years helping Panera Brand with its sales, in April 2016 to tackle the brand&rsquo;s catering program, third-party deliveries and online ordering. Lynch is currently working on giving the brand&rsquo;s catering efforts a makeover, ensuring that all Togo&rsquo;s franchisees will have the tools and skills necessary to flawlessly execute catering.

&ldquo;My main goal is to increase sales for the franchisees,&rdquo; says Lynch. &ldquo;The first thing I did was look at our competitors and evaluated the Togo&rsquo;s system comparatively. To really step up our game, I&rsquo;m updating our catering menu with new photos and images, making sure our pricing is on point and basically working on enhancing the entire program as a whole. It takes our food outside the restaurant&#39;s&rsquo; walls to people who want it.&rdquo;

According to Lynch, the skies the limit when it comes to Togo&rsquo;s catering efforts. While most restaurants do catering, what Togo&rsquo;s has a leg up on is a strong, loyal fan base. The West Coast original has been a California-favorite since its founding in 1971 by a young San Jose State college student. As the brand has expanded throughout the west coast, it&rsquo;s continuously looked for ways to evolve while maintaining the classic recipes and ingredients that Togo&rsquo;s fans love. As a facet of the brand&rsquo;s evolution, revamping its catering program is a sure way to continue growing and sharing its product.

&ldquo;I&rsquo;m basically creating a catering program within a box and presenting it to the franchisees so that they are prepared to always deliver flawlessly&rdquo; says Lynch. &ldquo;Catering has the potential to really boost an individual location&rsquo;s revenue. We&rsquo;ve found that the catering orders usually average from $100 to $200. Even right now, I&rsquo;m working on a catering order from a franchisee that&rsquo;s upward $20,000. So really, catering is the perfect tool for franchisees who are interested in growing their offsite business.&rdquo;

As Togo&rsquo;s catering efforts continue to refine and grow, now, more than ever, is an especially good time for prospective franchisees to consider a partnership with Togo&rsquo;s. To be amongst the brand&rsquo;s nearly 300 locations that are open or under development, the franchise fee is $30,000 with start-up costs ranging from $239,700 to $543,200.

To help franchisees with their catering efforts, Togo&rsquo;s is now signing master agreements with third-party delivery companies to negotiate good rates. And in southern California, Togo&rsquo;s has also created a community marketing program that initiates and nurtures relationships with local businesses to help obtain Togo&rsquo;s catering orders for nearby franchisees. This kind of grassroots effort is highly reflective of the type of company Togo&rsquo;s is, constantly looking for ways to connect on a human, rather than simply digital, level.

How Togo’s is Leveraging a Billion Dollar Industry

1851 Franchise

Togo’s is revamping its catering initiatives, launching the West Coast original to new heights. 

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