Top 10 Low-Cost Coffee Franchise Opportunities of 2024

Coffee is an indelible part of American culture, with millions of people consuming their favorite brew on a regular basis. According to the National Coffee Association, 67% of Americans drink coffee daily, which translates to about 400 million cups per day. The U.S. coffee market is projected to reach $145.21 billion by 2031, driven by the increasing demand for specialty coffee. 

If you’re an entrepreneur looking to capitalize on this growing industry, here’s a look at the top 10 low-cost coffee franchises of 2024.

1. Travelin' Tom's Coffee

• Investment Cost: $184,500 - $238,000
• Number of Units: 100+

Travelin' Tom's is a unique mobile coffee franchise. Operating out of a truck, this model offers flexibility, allowing franchisees to cater to events, festivals and other high-traffic locations. 

Bottom Line: The low overhead and mobility make Travelin' Tom’s an appealing option for entrepreneurs seeking a flexible and high-visibility business.

2. BIGGBY® COFFEE

• Investment Cost: $276,000 - $439,000
• Number of Units: 300+

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BIGGBY® COFFEE is known for its lively and fun atmosphere, offering a wide variety of espresso drinks, smoothies and more. Since its founding in 1995, the brand has built a loyal customer base.

Bottom Line: With strong brand recognition and comprehensive franchisee support, BIGGBY® COFFEE is ideal for those seeking to join a well-established coffee brand.

3. Maui Wowi

• Investment Cost: $75,000 - $200,000
• Number of Units: 450+

Maui Wowi transports customers to a tropical paradise with its Hawaiian-themed coffees and smoothies. This franchise offers both mobile and fixed-location options.

Bottom Line: Maui Wowi’s flexible business model allows franchisees to start small with kiosks or carts, making it a great low-cost investment.

4. Coffee Beanery

• Investment Cost: $174,000 - $423,000
• Number of Units: 100+

Coffee Beanery has been brewing specialty coffee since 1976, offering franchisees decades of expertise and a strong operational support system. Their focus on high-quality beans has set them apart in the specialty coffee space.

Bottom Line: Coffee Beanery’s established name and focus on quality coffee provide franchisees with a solid platform for success.

5. Dunn Brothers Coffee

• Investment Cost: $462,000 - $693,000
• Number of Units: 75+

Dunn Brothers Coffee prides itself on in-house small-batch roasting, creating an authentic coffee experience. The brand’s commitment to sustainability and local communities is a major draw for franchisees.

Bottom Line: Dunn Brothers offers a hands-on, community-focused coffee experience, perfect for franchisees interested in local engagement and sustainable practices.

6. Bad Ass Coffee of Hawaii

• Investment Cost: $358,200 - $764,000
• Number of Units: 30+

Bad Ass Coffee of Hawaii brings a bit of Aloha to coffee lovers across the mainland. Specializing in Hawaiian-sourced beans, the franchise combines high-quality coffee with bold branding.

Bottom Line: Franchisees looking to stand out in the competitive coffee market will appreciate the unique branding and product quality that Bad Ass Coffee delivers.

7. Cafe Barbera

• Investment Cost: $187,000 - $305,000
• Number of Units: 50+

With a legacy spanning over 150 years, Cafe Barbera offers franchisees the chance to be part of a brand with a rich history in coffee. This Italy-based coffeehouse emphasizes authentic Italian coffee culture.

Bottom Line: Franchisees benefit from an established European brand with a global reach and a focus on high-quality, traditional coffee.

8. Gloria Jean's Coffees

• Investment Cost: $244,000 - $541,000
• Number of Units: 600+ worldwide

Founded in 1979, Gloria Jean's is one of the most recognized coffee brands globally. The franchise offers a range of espresso-based drinks and flavored coffee, creating a unique coffeehouse experience.

Bottom Line: With global recognition and a broad menu, Gloria Jean’s is a great option for those looking for a widely recognized coffee brand with proven success.

9. Just Love Coffee Cafe

• Investment Cost: $323,000 - $497,000
• Number of Units: 30+

Just Love Coffee Cafe focuses not only on excellent coffee but also on a mission-driven business model that supports charitable causes, including adoption. In addition to coffee, Just Love serves a full menu of food options.

Bottom Line: Just Love Coffee’s combination of social mission and full menu offerings makes it a unique, feel-good investment opportunity for franchisees.

10. Xpresso Delight

• Investment Cost: $105,000 - $195,000
• Number of Units: 150+

Xpresso Delight is an office coffee service provider, offering premium coffee machines for businesses. With no physical storefront required, it’s a low-cost franchise with high margins and minimal overhead.

Bottom Line: The low investment cost and absence of a brick-and-mortar requirement make Xpresso Delight an attractive option for entrepreneurs seeking simplicity and profitability.

Why Starbucks Isn’t on This List

While Starbucks may be the most recognizable coffee brand in the world, it does not offer franchising opportunities in the United States. All Starbucks locations in the U.S. are corporate-owned, ensuring strict control over brand consistency and operations. This means that, despite its popularity, aspiring franchisees will need to look elsewhere for opportunities.

Invest in a Low-Cost Coffee Franchise

The U.S. coffee market continues to grow, and there’s no shortage of opportunities for entrepreneurs interested in low-cost coffee franchises. Whether you’re looking for a mobile business, a mission-driven cafe, or a unique Hawaiian brand, there are plenty of options to suit different investment levels and business models. By choosing the right franchise, you can turn your passion for coffee into a profitable venture while catering to America's ever-growing love for the beverage.

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.