TWO MEN AND A TRUCK*® is an international, full-service moving franchise that provides local and long-distance residential and commercial moving services and storage solutions through a scalable, operations-driven model. 1851 Franchise recognized TWO MEN AND A TRUCK as a top franchise brand for veterans, in part because its logistics-focused, team-based model fits the leadership and execution skills many veterans bring to business ownership.

“One of the top benefits to veterans who join our system is the skills that they bring,” said Pam Batten, compliance director. “Service, discipline, leadership and resilience — those are some of the traits that make people successful not only in the military but also with TWO MEN AND A TRUCK. The processes of franchising are appealing to many veterans because there’s already a best way to do things, and they just have to execute.”

History and Mission

TWO MEN AND A TRUCK was founded in 1981 by brothers Brig and Jon Sorber in Lansing, Michigan. A year later, the brand began giving back to local charities, emphasizing community and purpose-driven initiatives as it continued to grow the business. In 1989, TWO MEN AND A TRUCK began franchising.

Over the last 45 years, TWO MEN AND A TRUCK has centered its mission of Moving People Forward®, applying the philosophy to customers being relocated and the team members and communities it serves. This includes a focus on developing the careers of its staff, with many having grown from movers or drivers to franchise owners themselves, and a deep commitment to people throughout the community.

“Many veterans do view this as another way to serve. There’s a lot of crossover for us,” Batten said. “Yes, we’re a moving company and a customer service company, but we’re also very community-focused. We have all sorts of cause marketing efforts that are structured across the system, but there are also franchisees who have their own local charity partnerships and take daily opportunities to help people as they arise. TWO MEN AND A TRUCK transitions veterans over from serving their country to serving their community.”

Why TWO MEN AND A TRUCK Stands Out

TWO MEN AND A TRUCK is a leader in the moving and storage industry with over 430 locations operating thousands of trucks. The moving services industry in the U.S. alone is valued at $23.4 billion in 2026, and storage services are the perfect complement. For TWO MEN AND A TRUCK franchise owners, the franchise represents an opportunity to scale in a thriving market with the backing of a decades-old, widely recognized brand.

TWO MEN AND A TRUCK’s success is further driven by diversified revenue streams. In addition to traditional across-town moves for residential customers, TWO MEN AND A TRUCK offers long-distance moving and flexible storage solutions, creating a resilient business model for franchisees.

For veterans looking to invest, TWO MEN AND A TRUCK offers additional differentiators that align with the culture and values many service members bring to the table.

Comprehensive Training and Support

TWO MEN AND A TRUCK franchisees aren’t left to navigate the industry alone. From initial training to ongoing business coaching, the brand offers a clear roadmap that helps owners scale. For veterans who have experience receiving, reviewing and executing plans to complete a given mission, this is a natural fit. 

And, throughout the ownership journey, franchisees are never alone. 

“Not only do the franchisees have a robust training system, which is built for them to be able to follow those processes and learn the business, but we have a lot of additional tools that they can tap into,” Batten said. “We have an online learning system that has every type of class you could want. And there’s support, not only from the process perspective, but in getting to work with like-minded people and being a part of a larger effort to build the franchise brand.”

Whether through the support team at the home office or through fellow franchisees, TWO MEN AND A TRUCK owners have consistent support and are surrounded by teams of like-minded, similarly driven people.

Community Service and Integration

For veterans looking for a new way to serve following military retirement, TWO MEN AND A TRUCK’s purpose-focused initiatives are an important detail of the opportunity. In all operations, TWO MEN AND A TRUCK exemplifies its “Movers Who Care®” motto, providing a great experience with every move. But this also extends to specific initiatives the brand leads throughout the year.

TWO MEN AND A TRUCK’s campaigns, including Movers for Moms and Movers for Military, allow owners to give back to their communities by collecting and donating essential items for those in need.

The Opportunity for Veterans With TWO MEN AND A TRUCK

For veterans transitioning to civilian life or seeking their next entrepreneurial step, TWO MEN AND A TRUCK provides a mission-driven environment with structure and leadership that feels familiar to service members. With a business model that relies on operational discipline, team coordination and logistical strategy, the franchise is a natural fit for many with military backgrounds.

“We have about 30 units that are owned by veterans, some of them multi-unit,” Batten said. “It’s a proven model for them, but I really emphasize the crossover. The operational pieces and processes make this an easy transition for someone who is ingrained in following systems day-to-day, but the nature of working with customers and being involved in the community opens veterans up to new experiences.”

In addition to supporting veterans in their entrepreneurial journeys, TWO MEN AND A TRUCK empowers veteran franchisees to support other veterans in their communities through employment and campaigns that give back. For veteran owners, this creates a unique opportunity to build a business that not only provides opportunity and stability for their own family but also helps them stay actively involved with the veteran community and continuing to serve, even after military retirement.

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.

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Morgan Wood

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Morgan Wood

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