1851

<a href="https://www.linkedin.com/in/emilybbrownxpo/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-executives-of-2024-emily-brown-limitless-franchise-growth-2727301" target="_blank" rel="nofollow">Emily Brown</a> entered the franchising industry somewhat by chance, drawn by her background in a family of small business entrepreneurs and the limited job options available upon her 2008 graduation. Her work included partnering with over 15 emerging franchises. At&nbsp;<a href="https://www.xponential.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-executives-of-2024-emily-brown-limitless-franchise-growth-2727301" target="_blank" rel="nofollow">Xponential Fitness</a>, Brown focused on process-driven growth strategies to support franchise development. Now transitioning to her new role as president of&nbsp;<a href="https://limitlessfranchisegrowth.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-executives-of-2024-emily-brown-limitless-franchise-growth-2727301" target="_blank" rel="nofollow">Limitless Franchise Growth (LFG)</a>, she aims to apply her expertise to help emerging franchisors scale nationally.1851 Franchise spoke with Brown to learn more about her story, as well as to learn about some common mistakes she sees franchisors making in today’s industry.1851 Franchise: How did you get into franchising?&nbsp;Emily Brown:&nbsp;Like many in the industry, I fell into franchising by accident. I was raised by a family&nbsp;of small business entrepreneurs and knew I didn't want to work for a large corporation, but graduating in 2008 didn't leave me with many options. I was fortunate to spend over 12 years with one of the first and leading franchise sales organizations (FSO) before moving in-house at Xponential Fitness. The FSO was very much a start-up at the time and I spent over a decade developing key operational processes specifically targeted for franchise sales growth. During my tenure there I worked with over 15 emerging franchises, including Club Pilates, the first brand under the Xponential Fitness umbrella.&nbsp;1851:&nbsp;Are there any keys to consistent franchise growth?&nbsp;Brown:&nbsp;In my experience, process is paramount. If you want to drive consistent growth, it starts at the very beginning of the awarding process. Ensuring that each candidate is going through the same education process, hitting key milestones and acknowledging their responsibilities during the validation process.&nbsp;Working with a publicly traded company, tracking and forecasting is now something I do in my sleep! Having insights into your pipeline is key to address any issues with lead flow, fallout at key stages, etc. before they start to impact growth goals.&nbsp;And I can't forget the importance of the franchisor itself. A franchisor needs to have solid infrastructure in place to offer top-notch support. Great support helps you tackle challenges and adapt quickly as growth ramps.1851:&nbsp;What are the biggest hurdles to successful franchise growth right now?Brown:&nbsp;Quality lead flow is always top of mind. With the increased amount of brands and brokers, staying relevant is key. Any lead that you receive should be treated like gold. Brokers will appreciate timely replies, a quality and consistent process, and the ability to hold their candidate accountable throughout the process. Whether you get the award or not, that candidate should have a great experience with your team. Developing and keeping that reputation will pay dividends down the road.&nbsp;1851:&nbsp;Are there any common mistakes that you see franchisors making when trying to grow?Brown:&nbsp;Forgetting about the big picture. I see a lot of emerging franchisors doing big unit deals with inexperienced partners. They see the large franchise fees up front but forget about the downstream royalties. In my experience, I'd much rather award three units each to three different partners than a 10 unit deal to one group. Those three owners have a much higher likelihood of actually getting open in a reasonable amount of time and helping spread brand awareness at a faster rate.&nbsp;1851:&nbsp;What is your number one goal at the moment?Brown:&nbsp;My top goal right now is transitioning from vice president of development at Xponential to president of Limitless Franchise Growth. LFG is focused on partnering with emerging franchisors who are ready to scale nationally; that would benefit from the robust processes we have established to grow quickly, yet responsibly. We’re seeking exceptional brands led by inspiring people who have built a fantastic culture. Great Brands. Great People. Great Culture.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-executives-of-2024-emily-brown-limitless-franchise-growth-2727301" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Emily Brown, Top Franchise Development Executive

Emily Brown: Franchise Development, Limitless Franchise Growth

1851 Franchise

Emily Brown spoke with 1851 Franchise to discuss her 10-plus years of experience in franchise development, driving franchise sales growth and supporting emerging brands.

Top Franchise Development Executives of 2024: Emily Brown, Limitless Franchise Growth

top-franchise-development-executives-of-2024-emily-brown-limitless-franchise-growth

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Athletech News: How SWTHZ Delivers on Wellness Demands of All Kinds

swthz-delivers-wellness-demands-contrast-therapy

TruBlue Home Service Ally

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

image  of Happinest franchise collection and all their brands that work together. 

The Happinest Advantage: A Marketing Partner Invested in Your Bottom Line

happinest-franchise-marketing-strategy

Baker McKenzie: A Global Law Firm with a Leading Franchise and Brand Expansion Practice

baker-mckenzie-a-global-law-firm-with-a-leading-franchise-and-brand-expansion-practice

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Ty McBride on Turning Preservan Into a Franchise: No Shortcuts, Just Persistence

ty-mcbride-on-turning-preservan-into-a-franchise-no-shortcuts-just-persistence

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Top Franchise Development Executives of 2024: Emily Brown, Limitless Franchise Growth

MORE STORIES LIKE THIS