TruBlue Home Service Ally

Matt Bryant has always had an entrepreneurial spirit. He has run various businesses such as a school bus contracting business, an auto part store, a property development company and a charter bus company. When he made the decision to move to Fort Collins, he wanted to further his career so he accepted a position as the transportation director for the local school district and was then promoted to chief operations officer.He then decided it was time to work for himself again. As he watched his own aging parents struggle with security and safety issues in their home, he decided that TruBlue Total House Care, the handyman service focused on helping busy families and seniors age safely in place, would fill a much-needed void in the community. In addition to this, Bryant is skilled when it comes to handyman services. He has worked on projects such as basement remodels, flooring and more.&nbsp;TruBlue opened in Fort Collins on March 13 and services&nbsp;Fort Collins, Timnath, Wellington, Loveland, and Severance. Bryant hopes to give back to the community and eventually lead community projects to help aging seniors and low-income families.&nbsp;1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Bryant:&nbsp;My&nbsp;career started as an entrepreneur and business owner. I started out in a school bus contracting business with one of my brothers. Two years later, we brought our other brother in the business and bought another one. Along with those, I opened two auto part stores, a property development company and a charter bus company. I then made the decision to leave the family business to further grow my career. I moved to Fort Collins to become the transportation director for the local school district, then I was promoted to chief operations officer. Now, I am at a time in my life where I am ready to run my own business. I’m currently working with my aging parents and watching the struggles they go through firsthand when it comes to aging in place. It was eye opening for me how widespread the issue is. I have always been into handyman work and I wanted to help the community, so this business was great for putting the two together.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Bryant:&nbsp;I didn’t have much of a prior perception aside from the fact that I felt more opportunity for growth with support from corporate, especially with marketing and already having a business plan in place.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Bryant:&nbsp;Watching my aging parents struggle with safety and security in their home in addition to my love for handyman work made this the perfect brand for me. I want to give back to the community, and I can do that while doing something I enjoy. My free time is always spent reconstructing something, whether that’s working on vehicles or helping my friends and family repair things around the house. I did my own basement remodel flooring for myself and others, and even built offices inside of buildings. I always like to involve myself in some type of construction project.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Bryant:&nbsp;I hope to grow into another territory in Northern Colorado and Southern Wyoming area. I’d love to take it to another step with some type of service organization in the community. It would be great to lead some community projects to help low-income families and be able to sponsor some of that work.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Bryant: I have a strong connection with this brand, and I’m really focused on giving back to the community in any way possible.1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Bryant:&nbsp;Do your homework. It’s always helpful to spend some time with a growth coach to talk about where you are in life personally and professionally. Then, go into it knowing that it's hard work. There will be ups and downs, but it’s easier to navigate those when you are aware of your strengths and weaknesses. Also, it’s great to start a business with a franchise instead of starting alone because there is so much support from corporate and existing franchisees. There is already a proven business model in place as well.

Fort Collins Entrepreneur Opens Handyman Service for Seniors to Safely Age in Place

1851 Franchise

Local entrepreneur and handyman Matt Bryant opened TruBlue Total House Care, the handyman service focused on helping busy families and seniors age safely in place, in the Fort Collins Community on March 13.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Fort Collins Entrepreneur Opens Handyman Service for Seniors to Safely Age in Place

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