In recent years, a massive shift toward aging in place has occurred. The number of people in the U.S. aged 65 continues to grow, and many older adults need additional support to live safely and independently. Most seniors say they’d prefer to remain in their homes rather than moving into an assisted living facility or nursing home. This trend has driven growth in the in-home care sector, which addresses seniors’ personal care and companionship needs, but often overlooks home maintenance and safety. TruBlue Home Service Ally, a home maintenance and repair franchise, fills that gap.
“When you think about fall prevention and safe aging in place, simple home maintenance and repairs can be big contributors,” said Sean Fitzgerald, president of TruBlue. “Safety starts with making sure the home is set up properly with things like grab bars and walk-in showers, but keeping the home well-maintained is also crucial. Families struggle to find someone they trust to do that. TruBlue’s model is built on lasting client relationships and a holistic approach to aging in place. We go beyond just home accessibility modifications to address the everyday challenges seniors face in maintaining their homes, with a focus on fall prevention, ongoing home maintenance, and repairs - essential services that are increasingly difficult for seniors to find but critical to helping them remain safe and independent in their homes.”
Well-known accessibility changes, like grab bars and walk-in showers, help prevent falls for seniors aging in place, but the work doesn’t stop there. Minor, everyday chores can pose fall risks for seniors who may struggle with stability, balance or visibility.
“I believe that most falls occur from seniors doing something they should not be,” Fitzgerald said. “For example, a senior may climb up on a step stool to replace a lightbulb themselves, which is a huge fall risk, or they’re left to wait until someone else comes over to do it, which is a fall risk because it creates a visibility issue.”
By focusing on client relationships, TruBlue franchise owners and their teams become trusted allies in clients’ home maintenance and repair needs. No project is too small, and every time a TruBlue technician fixes a front door, replaces a lightbulb or addresses a leaky faucet in a senior’s home, they help make that home safer and spare the client from completing a potentially dangerous repair task.
TruBlue occupies a unique place in the market. All TruBlue franchise owners must obtain their Certified Aging-in-Place Specialist, and the model is built to address the ongoing needs of seniors aging in place, but at its core, it’s still a home maintenance and repair franchise.
“Because we’re focused on the aging population, we’ve adopted the same type of standards that the senior care industry has: background-checked, insured W-2 employees,” Fitzgerald said. “We have the certification and standards that you’d expect from a senior care company, but we apply it to the home environment.”
This builds credibility and peace of mind for clients while letting franchise owners operate with fewer administrative and regulatory requirements than traditional senior care businesses.
“TruBlue is a very simple business model compared to senior care,” Fitzgerald said. “You don’t have the complexity or regulations or 24/7 care needs. You can participate in the senior industry, which is huge, without the complexities that are generally associated with senior care and medical needs.”
While TruBlue holds a strong position in the senior services industry and provides a much-needed resource for those aging in place, a closer look at its business model reveals opportunities to serve a much broader customer base.
Home maintenance and repair services for clients who are in their 80s and 90s are just one component of the business model.
“The average senior care client is over 83. Our average client is 50-plus,” Fitzgerald said. “We serve busy adults and seniors looking to age in place safely, so we have a larger audience. Anyone with a home is a potential TruBlue client, whereas with traditional senior care models, the demographic narrows to just seniors who are in homes.”
TruBlue is a home maintenance and repair franchise, and its role in senior services is largely defined by the fact that any completed maintenance or repair task is part of fall prevention and creates a safer, more comfortable living space.
“It’s not the services we provide,” Fitzgerald said. “It’s the senior demographic that we serve, and that’s a huge opportunity.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/trubluehomeserviceally.
TruBlue Home Service Ally
SPONSORED
More seniors are choosing to stay in their homes longer. TruBlue’s home maintenance and modification services fill a crucial gap in the fast-growing senior services category.
In recent years, a massive shift toward aging in place has occurred. The number of people in the U.S. aged 65 continues to grow, and many older adults need additional support to live safely and independently. Most seniors say they’d prefer to remain in their homes rather than moving into an assisted living facility or nursing home. This trend has driven growth in the in-home care sector, which addresses seniors’ personal care and companionship needs, but often overlooks home maintenance and safety. TruBlue Home Service Ally, a home maintenance and repair franchise, fills that gap.
“When you think about fall prevention and safe aging in place, simple home maintenance and repairs can be big contributors,” said Sean Fitzgerald, president of TruBlue. “Safety starts with making sure the home is set up properly with things like grab bars and walk-in showers, but keeping the home well-maintained is also crucial. Families struggle to find someone they trust to do that. TruBlue’s model is built on lasting client relationships and a holistic approach to aging in place. We go beyond just home accessibility modifications to address the everyday challenges seniors face in maintaining their homes, with a focus on fall prevention, ongoing home maintenance, and repairs - essential services that are increasingly difficult for seniors to find but critical to helping them remain safe and independent in their homes.”
Well-known accessibility changes, like grab bars and walk-in showers, help prevent falls for seniors aging in place, but the work doesn’t stop there. Minor, everyday chores can pose fall risks for seniors who may struggle with stability, balance or visibility.
“I believe that most falls occur from seniors doing something they should not be,” Fitzgerald said. “For example, a senior may climb up on a step stool to replace a lightbulb themselves, which is a huge fall risk, or they’re left to wait until someone else comes over to do it, which is a fall risk because it creates a visibility issue.”
By focusing on client relationships, TruBlue franchise owners and their teams become trusted allies in clients’ home maintenance and repair needs. No project is too small, and every time a TruBlue technician fixes a front door, replaces a lightbulb or addresses a leaky faucet in a senior’s home, they help make that home safer and spare the client from completing a potentially dangerous repair task.
TruBlue occupies a unique place in the market. All TruBlue franchise owners must obtain their Certified Aging-in-Place Specialist, and the model is built to address the ongoing needs of seniors aging in place, but at its core, it’s still a home maintenance and repair franchise.
“Because we’re focused on the aging population, we’ve adopted the same type of standards that the senior care industry has: background-checked, insured W-2 employees,” Fitzgerald said. “We have the certification and standards that you’d expect from a senior care company, but we apply it to the home environment.”
This builds credibility and peace of mind for clients while letting franchise owners operate with fewer administrative and regulatory requirements than traditional senior care businesses.
“TruBlue is a very simple business model compared to senior care,” Fitzgerald said. “You don’t have the complexity or regulations or 24/7 care needs. You can participate in the senior industry, which is huge, without the complexities that are generally associated with senior care and medical needs.”
While TruBlue holds a strong position in the senior services industry and provides a much-needed resource for those aging in place, a closer look at its business model reveals opportunities to serve a much broader customer base.
Home maintenance and repair services for clients who are in their 80s and 90s are just one component of the business model.
“The average senior care client is over 83. Our average client is 50-plus,” Fitzgerald said. “We serve busy adults and seniors looking to age in place safely, so we have a larger audience. Anyone with a home is a potential TruBlue client, whereas with traditional senior care models, the demographic narrows to just seniors who are in homes.”
TruBlue is a home maintenance and repair franchise, and its role in senior services is largely defined by the fact that any completed maintenance or repair task is part of fall prevention and creates a safer, more comfortable living space.
“It’s not the services we provide,” Fitzgerald said. “It’s the senior demographic that we serve, and that’s a huge opportunity.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/trubluehomeserviceally.
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