TruBlue Home Service Ally

For years, America’s senior population has only continued to grow. More and more, seniors are looking to age in place and stay at home, creating a spike in the demand for in-home care services. As a result, the senior care industry has struggled to provide the services and resources necessary to help today’s seniors age successfully in place. Today, few businesses are as well-positioned to meet that demand as <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-aims-to-reach-200-locations-by-2023-leveraging-a-high-demand-service-in-a-booming-industry-2716152" target="_blank" rel="nofollow">TruBlue Total House Care</a>, an emerging home-maintenance franchise that has carved out a lucrative niche as the only franchise brand focused on providing maintenance services for seniors aging-in-place and busy families. TruBlue believes that aging in place starts with a safe home and the company offers ongoing in-home support to help seniors remain at home for as long as possible. Now, the brand is preparing for widespread growth throughout the country, aiming to more than triple its size from 60+ units to 200 franchise units by the end of 2023.“As a country, we are experiencing a change in how and where people want to grow old,” said <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-aims-to-reach-200-locations-by-2023-leveraging-a-high-demand-service-in-a-booming-industry-2716152" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s president. “Plenty of companies have identified the growing desire from seniors to remain at home and, as a result, these companies have started offering more advanced in-home care services that address the medical needs that come with aging at home. However, almost no one is offering home maintenance specifically for seniors, despite staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”How TruBlue is Meeting the Demands of a Fast-Growing IndustryAccording to the <a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-aims-to-reach-200-locations-by-2023-leveraging-a-high-demand-service-in-a-booming-industry-2716152" target="_blank" rel="nofollow">National Council on Aging</a>, 90% of seniors say they plan to remain in their homes for the next 5–10 years, and Fitzgerald says that trend is by no means exclusive to the baby boomer generation that is currently flooding the senior care market.“Medical technology is helping people live longer, healthier lives and, as a result, the senior population is only going to continue to grow year after year,” said Fitzgerald. “As we saw with COVID, people are using their homes in much more versatile ways than they used to, and seniors are looking to age in place in the home that they’ve had for decades.”One of the challenges many families face as they help an aging loved one live at home is the fact that most houses are not equipped to meet the evolving needs of seniors. TruBlue addresses that problem head-on by performing thorough safety assessments for each home before modifying the space accordingly to make it safer and more comfortable for seniors, reducing the risk of falls and other health hazards.But Fitzgerald says TruBlue’s value to seniors goes beyond addressing only the most severe safety needs. “Seniors need a lot of help around the house. Things that many younger people take for granted, like changing a light bulb or moving a piece of furniture, are major challenges for seniors, and they don’t want to call a different specialist to handle each and every issue; they want a trusted source who can come help when they need it,” he explained.How TruBlue Is Leveraging a Uniquely Lucrative Revenue ModelBecause seniors require ongoing help around the house, maintenance is not simply a matter of installing a few key modifications and moving on to the next job. That’s where TruBlue’s recurring service offering, House Care Plus, provides a key differentiator from other brands in the home services industry.&nbsp;For TruBlue’s growing roster of franchise owners, House Care Plus offers a lucrative recurring revenue model, offering maintenance services and reminders about routine maintenance that are scheduled regularly throughout the year.&nbsp;“Most handyman companies come in, do a quick assessment of the home and then make the necessary modifications, but that’s where the work stops,” Fitzgerald explained. “With House Care Plus, we schedule regular visits in advance to check air filters, clean, do yard work — all sorts of things that seniors can’t easily do themselves. And, while this service is essential for many seniors, it’s also beneficial for busy families who may not have the time to keep up with regular maintenance around the house. With our help, families can stay on top of routine work in order to avoid larger and more costly problems down the road. We provide a network of certified, reliable professionals who families can trust in their homes.”How TruBlue Is Leveraging Low Costs and Streamlined Operations for Widespread GrowthGiven the increasing rate of demand for in-home care services and the strength of TruBlue’s offering, the franchise’s ambitious growth goals are no pie-in-the-sky dream. TruBlue’s low startup costs — ranging from $65,000 to $91,000 — and low-overhead operational model, which requires no brick-and-mortar location, have been refined to support a rapid pace of growth.“Startup costs and overhead are extremely low, so franchise owners can break even quickly and reinvest in their own growth,” he said. “Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”An ideal TruBlue owner has a strong background in leadership in addition to marketing and sales experience. Crucially, no specialized handyman skills or certifications are required to own a TruBlue franchise. Instead, owners can stay focused on the growth and success of their business.&nbsp;“It is not a difficult business to run,” Fitzgerald said. “It requires passion and determination, but you don’t need to know how to build a wheelchair ramp to run the company, making it one of the few entryways into the massive senior care industry that doesn’t require a medical background or specialized training.”TruBlue currently has 60+ locations in operation across eight states, and the brand is already making headway on its goal of reaching 200 units by 2023 with nine new franchise locations currently in development. TruBlue is actively seeking new franchise owners in markets across the country, and has identified Orlando, Miami, Jacksonville and Naples, Florida as well as Dallas and Austin, Texas as key development markets for 2021.To learn more about franchising with TruBlue, visit <a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-aims-to-reach-200-locations-by-2023-leveraging-a-high-demand-service-in-a-booming-industry-2716152" target="_blank" rel="nofollow">www.trubluefranchise.com</a>.ABOUT TRUBLUE TOTAL HOUSE CARETruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.

TruBlue Total House Care | Booming Industry | 1851 Franchise

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As the only franchise system focused on maintenance and support for seniors both inside and outside of the home, the fast-growing brand is uniquely well-positioned to meet the demands of the rapidly expanding senior-care market.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

TruBlue Total House Care Aims To Reach 200 Locations by 2023, Leveraging a High-Demand Service in a Booming Industry

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue & Lifewise Partner to Create Safer Homes for Seniors

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Build a Business That Supports Lifestyle Goals With TruBlue

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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TruBlue Total House Care Aims To Reach 200 Locations by 2023, Leveraging a High-Demand Service in a Booming Industry

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