TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-finishes-first-quarter-with-10-new-locations-2718607" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, saw significant growth in 2021, doubling its year-over-year revenue for the second straight year. That momentum has continued early in 2022, keeping the brand on pace early to reach its year-end goal of opening 40 new locations for a total of 100 units in operation.“We have started the year off incredibly strong,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-finishes-first-quarter-with-10-new-locations-2718607" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s chief executive officer. “There is such a high demand for a quality experience when it comes to home services. And what we’ve been able to do for busy families and seniors with the handyman services we offer — it’s exciting to see that we’re filling that need in a way that keeps people coming back to us.”TruBlue offers a range of customizable, subscription-based services that customers can bundle, depending on their unique needs and their unique home. For instance, its Helping Hands and House Care Plus plans have emerged as two of the brand’s most popular offerings. Helping Hands is a monthly service that allows TruBlue handymen to complete 90 minutes of to-do list items, such as changing light bulbs or fixing a leaky sink.&nbsp;And while the subscription model serves as a key differentiator in the handyman industry, it’s the preventative maintenance within the House Care Plus plan that truly helps the brand stand out. The House Care Plus plan is preventative — a program in which TruBlue will come out once a quarter and focus on seasonal maintenance, such as changing air filters and testing smoke detectors.&nbsp;“Today, handyman services are transactional,” said Fitzgerald. “Something breaks and you call someone to come fix it. But my ultimate goal is to do what Jiffy Lube did in the automotive industry. Jiffy Lube came up in the ’90s with the idea that you should get your oil changed every 3,000 miles, and it conditioned people to understand that if you maintain your car, you can save the headache of service down the road, which can pop up at any time. That’s what we want to do in the home. We don’t want to just fix things, we want to prevent them from breaking. It’s the next generation of handyman services.”The subscription model is a key driver behind TruBlue’s growth. But according to Fitzgerald, customer relationships often begin with a call to fix something small. And with high satisfaction ratings and consistently good reviews, TruBlue customers often return to the brand for future jobs.&nbsp;Based on a survey of its franchisees, around 40% of the brand’s customers repeat within 90 days. Fitzgerald says the reason for this, more than anything, is that TruBlue offers a relationship built on trust, as its handymen are screened, background-checked and covered under TruBlue’s insurance — something difficult to find with traditional handyman service providers.Since the start of 2022, TruBlue has added&nbsp;10 new franchise locations, keeping the brand on pace to reach its goal of 100-plus locations by year’s end. It currently has&nbsp;79 units in operation. With its handyman services, preventative maintenance and the growth of its senior-care offering — in which it provides services to ensure that the home is safe for seniors who are aging at home — it shows no signs of slowing down.“We’re really excited about the growth we’ve seen, but even more excited about what we’re able to provide for seniors and busy families,” said Fitzgerald. “We want to make sure the home environment is not only as safe as it can be but also well-maintained. We believe that if we focus on our customers and provide them with the best service possible, growth will organically follow. So far, that’s exactly what we’ve seen.”For more information, visit&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-finishes-first-quarter-with-10-new-locations-2718607" target="_blank" rel="nofollow">https://trubluefranchise.com/</a>About TruBlue Total House Care&nbsp;TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.

TruBlue Total House Care Finishes First Quarter with 10 New Locations

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After a stellar Q1, the handyman and senior home services brand is on pace to reach its goal of opening 40 new locations in 2022.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Finishes First Quarter with 10 New Locations

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