TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 60-plus-unit home-services franchise that has carved out a lucrative niche as the only franchise brand focused on providing complete home maintenance services for seniors and busy families, is furthering its mission to help seniors across the country age safely in place with its anticipated partnership with<a href="https://www.thehelperbees.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594" target="_blank" rel="nofollow">&nbsp;The Helper Bees</a> .&nbsp;Through its acquisition of <a href="https://www.healthalignco.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594" target="_blank" rel="nofollow">healthAlign</a> earlier this year, The Helper Bees is convening thousands of credentialed providers&nbsp; –&nbsp; including in-home care, meals and nutritional support, home modification, pest control, and more&nbsp; –&nbsp; all onto a single platform. This platform enables plans to offer a broader range of aging-in-place services while also allowing the insured the ability to access a user-friendly “one-stop-shop” that supports their independence at home.Together, TruBlue and The Helper Bees believe that life at home should be as comfortable and safe as possible for everyone, including seniors, and healthcare options should help to make that vision a reality. <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue, expanded on this sentiment.“TruBlue understands that the familiarity, security and warm memories of home are most often preferable to assisted-living facilities or nursing homes. As a brand we are dedicated to offering basic senior modifications and installations to help make aging at home more accommodating and safe for everyone.”Beginning in early 2022, TruBlue services will be offered in market areas where The Helper Bees’ health plan partners and members are eligible, offering senior home modifications performed by a certified TruBlue franchise location. TruBlue professionals will add home safety measures including grab bars, handheld showerheads and slip-resistant floor mats to members’ homes, depending on their individual needs.“Our partnership with The Helper Bees is a tremendous strategic alliance for TruBlue, given their and healthAlign’s size and recognition within the industry,” said Fitzgerald. “This partnership will only continue to help propel TruBlue even more, offering more senior modifications in new territories across the country, beyond what we have previously been able to achieve as a brand.”&nbsp;“According to the National Institute on Aging, nearly six of every 10 falls occur in the home,” said <a href="https://www.linkedin.com/in/charhu/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594" target="_blank" rel="nofollow">Char Hu</a>, CEO of The Helper Bees. “TruBlue’s focus on safety will guide the home modification needs of older adults who want to age in place. We welcome this partnership on behalf of our plan partners and policyholders.”For more information about TruBlue Total House Care and its partnership with The Helper Bees, visit: <a href="https://trubluehousecare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594" target="_blank" rel="nofollow">https://trubluehousecare.com/</a>.ABOUT TRUBLUE TOTAL HOUSE CARETruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.ABOUT THE HELPER BEES:<a href="https://www.thehelperbees.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594" target="_blank" rel="nofollow">The Helper Bees</a> (THB) is an insurtech company delivering solutions that allow older adults to successfully age in place. THB is focused on conscientious member engagement and is backed by a robust regulatory platform powered by <a href="https://www.healthalignco.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594" target="_blank" rel="nofollow">healthAlign</a>, a company pioneering supplemental benefit administration in Medicare Advantage. This unique combination of service and technology provides the infrastructure needed for payers to access, deploy, and scale quality non-medical services into the home, thereby transforming independent aging for millions of Americans.

TruBlue House Care | Partnership with Helper Bees | 1851 Franchise

1851 Franchise

In a strategic partnership with The Helper Bees, the home maintenance and senior service franchise expands its reach, providing senior safety modifications to homeowners.

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TruBlue Total House Care Franchise Announces Partnership With The Helper Bees

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Franchise Announces Partnership With The Helper Bees

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