TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-partnership-with-honor-the-worlds-largest-senior-care-network-2718561" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 70-plus-unit home services franchise, has announced its partnership with Honor, the world’s largest senior care network and their technology platform. With this partnership, TruBlue becomes the preferred provider of handyman services and home modifications for seniors with Honor Expert, an online platform that delivers solutions to aging adults and their families.“Being associated with a well-respected organization like Honor is going to be a tremendous resource,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-partnership-with-honor-the-worlds-largest-senior-care-network-2718561" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue. “The home environment is key to aging in place successfully, and having an organization like Honor Expert referring us out is going to be a huge benefit. Together, we’re going to help educate families and seniors on how to age in place successfully, especially as both companies become a greater advocate for aging seniors.”TruBlue is the only franchise system focused on ongoing home maintenance and handyman services for seniors as well as busy adults.&nbsp;TruBlue Total House Care subscription program provides help around the house, both inside and out. Home maintenance for seniors includes ongoing services such as to-do list chores, handyman repairs and home maintenance.Honor, founded in 2014 and backed by $325 million in equity funding from investors, is on a mission to fundamentally change the way people care for their parents and loved ones by helping improve the quality of life for older adults and their families. Honor Expert was built as an online platform to deliver solutions to aging adults and their families, providing a dedicated 800 number where seniors can get access to resources, tools and education, including products and services from trusted Honor partners like TruBlue.“Now, more than ever, seniors and their loved ones are looking for guidance on how to navigate aging-related concerns. We’re answering the call, literally, and partnering with some of the best in the business to address obstacles to care and deliver real, tangible solutions,” said Seth Sternberg, CEO and co-founder of Honor. “Navigating health issues and solutions as people age is a massive pain point for our clients around the world, and through the Honor Expert service, we’re enabling seniors and their loved ones to more quickly and easily identify aging-related challenges and find solutions before they escalate into larger problems.”In 2021, Honor acquired Home Instead, the world's largest global home care network and trusted provider of senior home care services. Between this acquisition and its partnership with TruBlue, Honor now has the reach and resources to solve how people care for aging adults and professional caregivers around the world. For TruBlue, the partnership will help advance the brand’s goal of continuing to generate awareness around the importance of taking care of the home and doing regular maintenance to create safer and longer-term environments for seniors.“Honor Expert and other new programs Honor offers are going to be a tremendous resource for us,” said Fitzgerald. “The opportunity to align with Honor and Home Instead is going to allow all of us to realize our shared visions of giving seniors everywhere the resources they need to successfully age in place.”For more information about TruBlue Total House Care, visit:&nbsp;<a href="https://trubluehousecare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-launches-partnership-with-honor-the-worlds-largest-senior-care-network-2718561" target="_blank" rel="nofollow">https://trubluehousecare.com/.</a>&nbsp;ABOUT TRUBLUE TOTAL HOUSE CARETruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.ABOUT HONOR:Honor Technology, Inc. is expanding the world’s capacity to care. Founded in 2014, Honor is the world’s largest home care network with the most advanced technology platform revolutionizing how society cares for older adults, their families, and Care Professionals. Honor acquired Home Instead in 2021, and the combined company will support the work of more than 100,000 professional caregivers across 13 countries and meet the growing needs of millions of older adults and their families worldwide. For more information, visit joinhonor.com and homeinstead.com.

TruBlue Total House Care Launches Partnership with Honor, the World’s Largest Senior Care Network

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Through this partnership, TruBlue becomes Honor’s preferred referral partner, providing handyman services and senior home modifications to the seniors for whom it advocates.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Launches Partnership with Honor, the World’s Largest Senior Care Network

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