TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the emerging home-maintenance franchise that provides maintenance services for seniors aging in place and busy families, is targeting the state of Texas as the next step in a major growth initiative that will allow the brand to triple its national presence by the end of 2023.After bringing on new franchise partner in San Antonio, TruBlue is now turning its attention to Dallas and Houston , two cities where demographic data points to an increased need for senior services.According to the U.S. Census Bureau, Dallas County’s senior population increased by nearly 40% between 2010 and 2019, and, as of July 1, 2019, seniors made up more than 11% of county residents. By comparison in 2010, seniors accounted for just under 9% of all county residents.The U.S. Census Bureau’s Population Estimates Branch reports that, since 2011, there has been a rapid increase in the size of the 65-and-older population, which grew by over a third nationwide since 2010. No other age group saw such a fast increase.Similarly, the 65-plus population in the Houston metro area is expected to double in size within the next 25 years, according to the&nbsp;<a href="http://houstontx.gov/health/Aging/Fact%20Sheet.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609" target="_blank" rel="nofollow">Houston Department of Health and Human Services</a>. And, as the senior population continues to grow nationwide, the demand for in-home services is at an all-time high, particularly following the COVID-19 pandemic. By 2030 almost 1 out of 5 Americans (some 72 million people) will be 65 years of age or older.Across the U.S., as baby boomers age into seniors, they are increasingly redefining traditional notions of age. Not only are they healthier and living longer than previous generations, but they are also shunning retirement communities of the past and instead choosing to ride out their golden years at home.“As a country, we are experiencing a change in how and where people want to grow old,” said <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue. “Today’s seniors want to age comfortably in place, but no one is offering the type of ongoing home maintenance services they need in order to do so. TruBlue is virtually alone in this segment, which is why our concept has been picked up by entrepreneurs all over the country. We are confident that there is a tremendous need for our services, paired with ample opportunity for ongoing market growth.”According to a <a href="https://www.globenewswire.com/news-release/2021/05/10/2226492/0/en/NEARLY-90-OF-AMERICANS-AGE-50-AND-OLDER-WANT-TO-AGE-IN-PLACE.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609" target="_blank" rel="nofollow">May 2021 survey</a>, nearly 90% of American adults aged 50 and older said they want to remain at home and age in place.As the only franchise system focused on home maintenance and support services for seniors both inside and outside of the home, TruBlue is poised to capture a sizable share of the senior care industry, projected to reach <a href="https://www.businessinsider.com/senior-care-market-trends?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609" target="_blank" rel="nofollow">$225 billion by 2024</a>.From handyman services to house cleaning, home maintenance to yard work, emergency repairs to Senior Home Safety Assessments, TruBlue franchisees have an opportunity to enter into the senior service industry in a new and meaningful way by offering seniors a path to aging at home safely and successfully.“The senior population is increasingly in need of our trustworthy house care services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Now, we intend to keep that momentum going as we make major gains toward our goal of 200 units by 2023. Looking ahead, we are excited to continue partnering with qualified franchisees not only in Texas, but in every major market across the country.”The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000 and interested owners can visit <a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.&nbsp;

TruBlue Total House Care Sets Its Sights on Texas for Growth in 2022

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With recent deals inked in San Antonio, the 80-plus-unit home maintenance and senior service franchise is now looking to target Dallas and Houston as the brand increases its presence in Texas. 

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Sets Its Sights on Texas for Growth in 2022

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