TruBlue Home Service Ally

<a href="https://www.trubluehousecare.com/centennial/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">Mark</a> and <a href="https://www.linkedin.com/in/julie-odell-bb70a74?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">Julie Odell</a> have a passion for supporting the elderly, as well as one for home remodeling and entrepreneurship. So when Mark saw a Facebook ad about franchising with <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 60 plus-unit home maintenance franchise with a particular focus on senior services, he was immediately intrigued. Now, the Colorado-based couple owns two TruBlue locations in the Aurora area and, as new owners, the two broke the brand’s first month sales record in February 2021. Compelled by the desire to honor their lost loved ones in the work they do, Mark and Julie have dedicated themselves to raising the bar for the services a maintenance company should provide, both inside and outside of the home.“We lost both of Julie’s parents to cancer. They left too early, and I felt we had an obligation to give back to our community and help other people who may be going through what we went through,” said Mark. “There’s such a huge need for these services and the demand is only continuing to grow. There's no other franchise that is set up to do what TruBlue does while fulfilling the need for a reputable company with a growing presence around the country.”After their initial phone call, the Odells were blown away by the amount of support from TruBlue corporate. “When it came time to decide if we wanted to move forward with TruBlue, the true value of the company for us was the people. <a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue, is one of the most amazing men I've ever come across in my career,” said Mark. “His vision for the future of TruBlue is crystal clear. He really leans on us as owners and recognizes we’re big players in the growing family of TruBlue. For us, having direct access to all of those knowledgeable people made us feel like we weren’t alone as we navigated the process of kickstarting our business.”Most importantly, the Odells were drawn to the kind of impact they could have on their communities by franchising with TruBlue. While senior services are a large focus of the brand, it also fulfills the needs of busy families who want to spend less time tackling housework and more time making memories with their loved ones.“We quickly realized there is no limit to who could benefit from a service like this, from stay-at-home moms to hectic families and seniors,” said Julie. “As we started to peel away at the layers, we realized our target market is everyone, and we have the opportunity to help our friends, our friend’s parents — literally everybody.”“We truly can be that all-in-one total house care solution,” Mark added.TruBlue currently has a goal to reach more than 200 franchise locations across the country over the next few years, and the Odells believe the brand will grow dramatically, especially as more seniors want to age in place.&nbsp; “People aging in place at home tend to be forgotten. We believe that needs to be changed,” said Mark. “The assisted living communities got destroyed due to COVID and older generations are scared. They don’t want to leave their homes but their children are terrified something terrible is going to happen if they remain home alone. We have the opportunity to ensure that seniors’ homes are as safe as they can be.”&nbsp;“There’s such a huge market for what we’re doing, and I don’t think I would’ve known that without digging into it,” added Julie. “There’s incredible room for growth in this industry; this is just the tip of the iceberg.”Ultimately, the couple strives to set an example of hard work for their children. “I get to be business partners with my life partner. We’re never going to let each other down,” said Mark. “We’re doing this work to help others while also creating a legacy for our family. Our kids are watching us build something and have a passion for the work that we are doing.”The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050-$91,400. To learn more about franchising with TruBlue, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">https://trubluefranchise.com/</a>.

Why I Bought: How Mark and Julie Odell Have Found Success with TruBlue Total House Care

1851 Franchise

After losing their parents to cancer, this husband-and-wife entrepreneurial duo saw an opportunity to honor their lost loved ones with a home maintenance franchise that strives to provide worry-free, comfortable living for seniors.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

How Sean Fitzgerald Is Turning Personal Experience Into a National Mission Around Aging in Place

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, preventative home maintenance and senior home modifications, has become a natural fit for husband-and-wife and family-owned teams. With a structured business model, low overhead and robust corporate support,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> allows couples to divide responsibilities, leverage complementary strengths and serve their communities with purpose.The stories of&nbsp;<a href="https://1851franchise.com/cell-phone-store-owners-set-out-on-a-new-mission-to-help-seniors-with-trublue-home-service-ally-franchise-2727462">Connie and Kevin Mottle</a> in Highland Lakes, Texas, and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116">Janet and Jeff Sloan</a> in Greeley, Colorado, illustrate how TruBlue empowers families to succeed, both professionally and personally.<h2>Connie and Kevin Mottle: Building on Shared Values</h2>Connie and Kevin Mottle didn’t initially set out to open a business together, but over time, the idea began to take shape. After owning two businesses in the past, including a successful cell phone store they ran for 11 years, the couple was looking for something with purpose. Personal experiences caring for Connie’s aging parents made&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">the need for reliable senior home services</a> impossible to ignore.“We were looking at doing a handyman or home maintenance type business,” Connie said. “A lot of this came down to what we dealt with as my parents were aging. We found TruBlue and it really aligned with what we wanted to do and what we were looking for. Rather than starting that business from scratch, we started looking into what franchising had to offer us.”For Kevin, who had previously built businesses independently,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">the franchise structure was appealing</a>. “I started my last two businesses from scratch, which took a lot of time and wasn’t necessarily my strength,” he said. “TruBlue already has the structure and national presence, which made it a perfect fit for us.”Connie agreed that the built-in support was critical. “Knowing that there’s a system in place gives us confidence in our ability to grow the business,” she said.One of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">the biggest advantages TruBlue provides for couples</a> is clarity around roles. Rather than competing for responsibilities, franchisees are encouraged to lean into their individual strengths.“I do a lot of the marketing and things like that, so it’s really been beneficial in the ways that we work,” Connie said. “They offer all the support and are always willing to help and lend an ear and help us make changes. Kevin focuses more on operations and building the team.”Connie added that defining responsibilities has strengthened both their marriage and their business. “It’s been good owning something as a couple, we had to figure out our own strengths,” she said. “We are figuring out what the day, the month and even the year looks like. Luckily, we share the same ‘why.’ That is a great foundation to work off of.”Just as important, the Mottles understand the importance of boundaries. “We also know when to step away from the business day,” Connie said. “We are empty nesters, and we could spend all day in the office, but when it comes time to separate work and home, you need to.”<h2>Janet and Jeff Sloan: Mission-Driven Ownership</h2>For Jeff and Janet Sloan, TruBlue represented a continuation of a life dedicated to service. After 25 years in the military, Jeff was ready for a new chapter that still allowed him to serve others.“We have always had a heart for serving seniors,” Jeff said. “After quite a bit of research, we found TruBlue and were drawn to the business model, supporting seniors while taking care of their homes so they can age in place. Who doesn’t want to stay in their home as long as they can in safety, independence and dignity? That is really what drew us to TruBlue.”<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-opportunity-for-veterans-2727890">The franchise model itself particularly appealed to Jeff’s background</a>. “The whole structured process really aligns with the way the military operates,” he said. “We loved that franchise business model. The training, the support, the marketing, the technology, the leadership, it is all already in place.”Like the Mottles, the Sloans divided responsibilities based on strengths.“We’ve broken up the tasks a bit,” Jeff said. “I am more in charge of the operations side of things and she does more of the marketing. She gets out promoting in the community. We’ve broken it down based on what we like to do. She likes interacting with people, and I enjoy the nuts and bolts. With that delegation of responsibilities, it has worked out really great for us.”Janet says that communication is key when working with your spouse. “One of the things you have to remember when working from home, you sometimes just have to separate work-life,” she said. “You have to be able to communicate on that. That is a good daily reminder: ask your TruBlue partner what they are thinking about at the moment before jumping into something.”And while working with a spouse can be rewarding, the Sloans say the support behind the scenes matters just as much. “The thing that I really benefit from is having someone at TruBlue who I can speak with and ask questions. We have a team out there,” Janet said. “It might not be in the office, but they are a quick phone call or an email away. Having that support really helps quite a bit. You won’t have all the answers, so TruBlue gives you a network to brainstorm.”Jeff put it simply: “Two heads are better than one. There is a lot to get done. I can’t imagine having to do everything that she does.”<h2>A Reputation Built on Family Trust</h2>For both couples,&nbsp;<a href="https://1851franchise.com/why-this-couple-left-corporate-america-to-build-a-community-focused-trublue-business-in-the-town-where-they-raised-their-sons-2730844">the family-owned nature</a> of their business isn’t just operational, it’s personal.“Our partnership brings a unique advantage to our customers,” Connie said. “We bring that trust and consistency and accountability. We actually live here in the community. This carries our name and reputation as well. Our personal investment shows in how we treat customers in every project.”Janet shares that same focus on integrity. “There is something to be said about being honest and making sure people in your community can really trust you and the service you are providing,” she said. “We intend to keep doing that.”For couples considering franchising together, Jeff offers straightforward advice:“Make sure you go into something you are passionate about,” he said. “We really have a heart for serving those seniors in the community. Make sure it is a mission that you are passionate about and you can enjoy working on together.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

For many couples and families, owning a business together is about building something meaningful that reflects shared values. Here’s how TruBlue fits the bill. 

How TruBlue Home Service Ally Supports Husband-and-Wife and Family-Owned Franchise Teams

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For&nbsp;<a href="https://www.linkedin.com/in/robert-campbell-0006ab45/">Robert Campbell</a>, a new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> franchisee in North Carolina, business has never been about transactions. It has always been about transformation.“I have always wanted to give back,” Campbell said. “I grew up in Missouri in poverty. I joined the Marine Corps and served in two wars. I spent over 20 years and retired as a major with a master’s degree. It wasn’t easy.”After retiring from the military, Campbell moved to Wilmington, North Carolina, where he became a pastor at a small church. Under his leadership, that church grew significantly and eventually built a multi-million-dollar complex. But even as the church expanded, his focus remained the same: serve people who need opportunity.“Since I got here, I’ve always been trying to help people,” he said.That commitment led him beyond ministry and into community development. Campbell built affordable housing for senior citizens using low-income tax credits. He purchased and renovated multifamily properties to lower rent. He developed a nonprofit,&nbsp;<a href="https://www.newhope-cdc.org/">New H.O.P.E. CDC</a>, centered around helping “ordinary people excel.” He is currently building 34 units of permanent housing for chronically homeless veterans, an $8 million project funded through grants he personally wrote.In every chapter of his life, service has been the through line. So when Campbell began exploring a workforce development program that would train people to repair homes and give them stable jobs, he assumed he would build it from scratch.“In trying to buy housing and build affordable housing, I was looking to start workforce development. I thought I would train people to fix houses and give them jobs,” he said. “But as I started writing up the program, it was so hard.”Then he saw&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, the senior handyman and home maintenance franchise. “I thought, ‘Wow, this is a business with a purpose,’” Campbell said. “You can merge service and community, that is my sweet spot.”<h2>A Five-Star Standard of Service</h2>Campbell didn’t just see a handyman business. He saw alignment with his values, his experience and his vision for impact. “I decided to look into TruBlue and I really liked the ethos, the integrity, all of those things,” he said. “We decided to go ahead and invest in the franchise.”For Campbell, the brand’s premium positioning was especially important. Years earlier, when building his church in Wilmington’s inner city, he faced skepticism from people who doubted what the space could become.“When I was starting our church, we were in the inner city and had bars in the windows. People were afraid to come there at night,” he said. “But I shared with our people that we were going to build a five-star church.”That same philosophy applies to his TruBlue business today. “<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">TruBlue is a five-star premium service</a>,” Campbell said. “We go a step above. We sweat the details and we come into people’s homes and we respect it. It’s not finished until we do our five-star walkaround.”For him, the service model is not just about repairs. It is about dignity. “What’s going to determine how the client feels about the job is how they feel about you,” he said. “That is why I teach five-star service. It’s about relationships. If we make good relationships, we can bring in repeat customers.” &nbsp;<h2>Serving the Silver Tsunami</h2>A major factor in Campbell’s decision to join TruBlue was its&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">focus on seniors and aging in place</a>. “TruBlue did a great job of helping us understand that a ‘silver tsunami’ is coming,” he said. “I am a baby boomer myself, and I know that 65 is just getting in the game nowadays.”As both a senior and a real estate investor, he owns personal real estate in five states, Campbell deeply understands the needs of aging homeowners.“As a senior, we sometimes forget that we are not 21 anymore,” he said. “So many people know about the risk of falling, yet they still get on ladders.”He recalls a recent moment that reinforced that reality. “I went to change a lightbulb the other day, on a step ladder, but when I was coming down, I almost broke my neck,” he said. “We don’t age in our minds as much as we age in our bodies. It just isn’t worth it. Sometimes you can have a fall and get those types of injuries that you never recover from.”Through&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">quarterly maintenance plans</a> and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-medical-community-investment-home-safety-2730142">proactive home safety services</a>, Campbell sees TruBlue as a way to help seniors avoid those risks and remain safely in their homes.<h2>A Business That Creates Opportunity</h2>For Campbell, TruBlue’s mission extends even further. It connects directly to his nonprofit work and long-term community development vision. “I get to give back. I love seniors,” he said. “I not only get to give them an awesome place to live, but now with TruBlue, I can offer premium services to other seniors as well.”In that way, TruBlue becomes more than a franchise, it becomes infrastructure for opportunity. “I thought that I would buy this business for myself and use it for hope,” he said.Campbell’s ambitions do not stop at a single territory. “My goal is to expand with TruBlue into other states,” he said. “I believe that when I talk to them this time next year, we are going to outperform most franchisees. I’m an overachiever. I stuttered as a kid, but I still gave the graduation speech.”That drive, shaped by adversity, service and vision, fuels everything he builds. “We are a home service ally for people. One call does it all,” Campbell said. “This is my life and who I am, and I love it.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

How Robert Campbell’s life of service, from the Marine Corps to affordable housing, led him to build a purpose-driven business with TruBlue.

From Marine Corps Major to Mission-Driven TruBlue Home Service Ally Franchise Owner

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image of alex veiga from trublue home service ally in charlotte, north carolina

Army Veteran Takes Career Leap to Open New TruBlue Home Service Ally in Gaston County, North Carolina

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image of veronica figeuroa franchise owner of pool trublue franchise of Georgetown, TX

Former Real Estate Agent Opens Woman-Owned TruBlue Home Service Ally Franchise to Serve Seniors in Georgetown, Texas

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<h3>The Big Shift: Healthcare Is Moving Into the Home</h3>“Aging in place” is defined as the ability to live safely and independently in your own home, regardless of age or ability. Aging in placeAnd here’s the reality driving everything:<ul><li>90%+ of seniors want to stay in their homes as they age&nbsp;</li><li>Falls are the leading cause of injury-related death in older adults&nbsp;</li><li>Over 25% of U.S. households are now led by someone 65+&nbsp;</li></ul>Healthcare providers know this creates a massive challenge: They can treat patients—but they can’t control the environment those patients return to. That’s the gap <a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally franchise</a> fills.&nbsp;<h3>Why the Medical Community Embraces TruBlue Home Service Ally</h3><h4>1. It Solves the #1 Hidden Healthcare Risk: The Home</h4>Doctors, discharge planners, and therapists all face the same issue: Patients recover in unsafe homes.TruBlue addresses fall prevention directly through:<ul><li>Comprehensive senior home safety assessments</li><li>Fall prevention home modifications (grab bars, ramps, lighting, accessibility)</li><li>Ongoing maintenance to eliminate future risks</li></ul>These services are not cosmetic—they are clinical risk reduction tools.Home hazards like poor lighting, uneven surfaces, and a lack of home maintenance are directly tied to falls and hospital readmissions.TruBlue proactively removes those risks.<h4>2. It Extends the Continuum of Care</h4>Healthcare doesn’t end at discharge—but historically, support at home has been fragmented.TruBlue provides a structured, repeatable system:Assess → Modify → Maintain<ul><li>Assess: Identify risks through a home safety evaluation&nbsp;</li><li>Modify: Install safety and accessibility solutions</li><li>Maintain: Ongoing service plans to keep the home safe</li></ul>This creates something healthcare providers desperately need:Continuity of care beyond the clinical setting<h4>3. It Improves Health Outcomes</h4>The medical community increasingly recognizes that environment = health outcome. In fact, enabling seniors to stay safely at home is linked to:<ul><li>Better physical health</li><li>Improved mental well-being</li><li>Reduced hospitalizations</li></ul>As noted in national coverage, safe aging in place leads to better overall health outcomes when seniors remain comfortable in their homes.This is why providers—from occupational therapists to case managers—actively seek partners like TruBlue.<h4>4. It Aligns With Value-Based Care</h4>Healthcare is shifting toward value-based models, where providers are rewarded for:<ul><li>Preventing hospital readmissions</li><li>Reducing long-term costs</li><li>Improving patient outcomes</li></ul>&nbsp;TruBlue directly supports all three.Consider this:<ul><li>A single fall can lead to hospitalization, rehab, or long-term care</li><li>Simple home modifications can dramatically reduce that risk</li><li>Home modifications can cost tens of thousands less than nursing home care annually&nbsp;</li></ul>For insurers, providers, and health systems, this is a no-brainer.<h4>5. It Bridges Healthcare and Home Services</h4>One of TruBlue’s most powerful differentiators is that it bridges two traditionally disconnected worlds:<ul><li>Healthcare (clinical, reactive)</li><li>Home services (practical, preventative)</li></ul>Industry coverage highlights how TruBlue is “bridging the gap between health care and home services” to help seniors live safely and independently.That positioning is exactly why the medical community embraces it. &nbsp;It turns homes into safe extensions of care.&nbsp;<h3>Why This Business Opportunity Is Going to Be Huge</h3><h4>1. The Demographics Are Unstoppable</h4>The U.S. is aging rapidly:<ul><li>Millions of seniors entering retirement every year</li><li>The 65+ population projected to reach 74 million by 2030&nbsp;</li></ul>This is the “silver tsunami”—and it’s already here.But here’s the key insight. This is not just a caregiving opportunity—it’s a home services revolution tied to healthcare.<h4>2. Demand Is Already Surging</h4>Recent industry data shows:<ul><li>Record growth for TruBlue</li><li>Accelerating demand for aging-in-place services&nbsp;</li></ul>Why? Because every senior, every family, and every healthcare provider is asking the same question. “How do we keep people safe at home longer?”<h4>3. It’s a Massive, Underserved Market</h4>Most people think “senior services” = home care.But the real ecosystem includes:<ul><li>Home safety modifications</li><li>Preventative maintenance</li><li>Accessibility solutions</li><li>Post-discharge home preparation</li></ul>This is a multi-billion-dollar gap that TruBlue is uniquely positioned to fill.<h4>4. Recurring Revenue + Essential Service</h4>TruBlue isn’t just project-based.Its model includes:<ul><li>Subscription-style maintenance plans</li><li>Ongoing safety support</li><li>Long-term customer relationships</li></ul>That creates:<ul><li>Predictable revenue</li><li>High customer lifetime value</li><li>Strong referral pipelines (especially from healthcare partners)</li></ul>&nbsp;<h4>5. It’s Purpose-Driven Work With Real Impact</h4>Beyond the business case, this matters:<ul><li>Helping seniors stay independent</li><li>Supporting families during critical transitions</li><li>Reducing preventable injuries</li></ul>TruBlue isn’t just a service—it’s peace of mind at scale.&nbsp;<h3>The Bottom Line</h3>The medical community embraces TruBlue Home Service Ally because it solves a problem healthcare alone cannot:The home environment is one of the biggest drivers of health outcomes—and one of the least addressed.By transforming homes into safe, functional, and maintained environments, TruBlue becomes:<ul><li>A healthcare partner</li><li>A risk reduction solution</li><li>A critical piece of the aging-in-place ecosystem</li></ul>And for entrepreneurs?It represents one of the most compelling opportunities in franchising today:A business that sits at the intersection of healthcare, housing, and one of the largest demographic shifts in history.Learn more at <a href="https://www.trubluefranchise.com/">www.trubluefranchise.com</a>&nbsp;

The healthcare system is undergoing a fundamental shift. It's moving beyond hospitals and clinics-and into the home. TruBlue focusing on the most powerful trends in healthcare today: aging in place.

Why the Medical Community Embraces TruBlue Home Service Ally - And Why This Opportunity Is Exploding.

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For&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, President of&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, leadership has never been theoretical. It has been shaped by lived experience that revealed not only the gaps in how families prepare for aging, but also the opportunity to build something better through TruBlue Home Service Ally. He recently shared his perspective as a contributing author to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies/dp/1590942620">“Aging in Place Conversations - The Caregiver's Edition: Stories, Strategies, and Support for Aging in Your Community”</a>, a series created by members of the&nbsp;<a href="https://ageinplace.org/">National Aging in Place Council</a>.At the center of his mission is a philosophy Fitzgerald returns to often. “Here’s what I know for sure: aging in place is a process,” he wrote. “When done right, it’s safer, more affordable, and what seniors deserve, but it requires commitment, clear steps, and the willingness to think ahead.”That belief is a leadership framework rooted in foresight, discipline and a commitment to solving problems before they happen.<h2>A Leadership Philosophy Built on Experience</h2>Over more than two decades, Fitzgerald has worked across senior care, rehabilitation and home services, gaining a 360-degree view of what it truly takes to support aging populations.From his time at BrightStar Senior Care to his leadership role at FYZICAL Therapy &amp; Balance Centers, Fitzgerald saw firsthand how care extends beyond clinical settings. It is influenced by mobility, environment and, most critically, the home itself.Today, as President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, that insight shapes his leadership approach. “Our business model is great because the demand to age in place is only going to increase,” Fitzgerald said. “I don’t see that going away anytime soon.”Rather than building a business that reacts to needs, Fitzgerald has focused on one that anticipates them. That is a theme that runs through both his leadership style and TruBlue’s operational model.<h2>The Personal “Why” Behind the Mission</h2>Behind Fitzgerald’s leadership is a deeply personal story that transformed his professional focus into a lifelong mission.After navigating the realities of caring for his mother during her battle with cancer, Fitzgerald saw firsthand how difficult it is for families to adapt homes in real time. But it was another moment that ultimately defined his purpose.A fall suffered by his father-in-law changed everything. “In that single moment, everything changed,” Fitzgerald wrote, recalling how quickly a normal home became inadequate for care.Despite the family’s efforts, they were forced into a reactive position as they tried to modify a home that had never been designed for safety. That experience shaped one of Fitzgerald’s core leadership beliefs.“Most falls can be prevented,” he wrote. “Most homes can be adapted. Most crises can be avoided, if families have the information and support to plan ahead.”It’s a mindset that now drives both his leadership and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">TruBlue’s mission</a>.<h2>From Insight to Framework: The Three Pillars of Aging in Place</h2>Fitzgerald’s ability to simplify complexity is one of his defining leadership traits. In his writing, he outlines three pillars that guide successful aging in place, a framework that also mirrors how he builds teams, systems and businesses.<h3>1. Start With the Home</h3>“The number one challenge to aging in place is the home environment,” Fitzgerald has said. “We fill that unique niche.”His book reinforces that idea, emphasizing that many risks are hidden in plain sight:“Most falls don’t happen because a senior is clumsy, they happen because the home is working against them.”<h3>2. Make Meaningful, Practical Changes</h3>Rather than large, disruptive renovations, Fitzgerald advocates for simple, high-impact solutions.“You don’t need a total remodel. You need the right plan, the right priorities, and a partner you trust to make it happen,” he wrote.<h3>3. Commit to Ongoing Maintenance</h3>If there’s one area where Fitzgerald sees families fall short, it’s consistency. “Even the safest house becomes dangerous if routine upkeep is ignored,” he wrote.That insight has shaped&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310">TruBlue’s recurring service model</a>, which emphasizes ongoing maintenance over one-time fixes. “We can help you treat your home like you would your car,” Fitzgerald said. “Everybody gets their car in for maintenance routinely, and your home should be the same.”<h2>Leadership That Extends Beyond the Business</h2>Fitzgerald’s leadership philosophy is deeply tied to impact. At TruBlue, that means&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868">building a model that serves both customers and franchisees</a> meaningfully.“Our higher standards are already built in because of the senior market,” Fitzgerald said. “But that level of professionalism and peace of mind is something all homeowners appreciate, regardless of age.”That commitment to trust and consistency is not accidental. It is a direct reflection of Fitzgerald’s belief that businesses should be built around real problems and real people.<h2>A Growing Industry, Guided by Purpose</h2>The aging-in-place movement is no longer a future trend. It is a present-day reality driving demand across the home services sector.“It’s no longer theoretical. The wave is here,” Fitzgerald said. “We’re seeing it in real time, and it’s what’s driving our growth.”As assisted living costs continue to rise and more families seek alternatives,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue-2728594">TruBlue’s role becomes increasingly critical</a>. “There aren’t going to be enough assisted living facilities,” Fitzgerald said. “That will only drive the cost up more. Everyone is looking to support aging at home.”<h2>The Core Lesson: Leadership Is About Anticipation</h2>At its core, Fitzgerald’s leadership philosophy comes down to one idea: anticipation. It’s a lesson reinforced both personally and professionally. “Safe aging in place does not happen by accident,” he wrote. “It happens because people who care take action before a crisis.”Whether guiding families, supporting franchisees or scaling a national brand, Fitzgerald’s approach is rooted in thinking ahead. And it is what continues to define both his leadership and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services-2731585">the future of TruBlue</a>.Order “Aging in Place Conversations - The Caregiver's Edition: Stories, Strategies, and Support for Aging in Your Community”&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies/dp/1590942620">here</a>.&nbsp;For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Leveraging personal experiences and franchising expertise, the President of TruBlue Home Service Ally guides the brand’s growth as it aims to make aging in place safer and more affordable.

how-sean-fitzgerald-is-turning-personal-experience-into-a-national-mission-around-aging-in-place

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

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