TruBlue Home Service Ally

<a href="https://www.trubluehousecare.com/centennial/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">Mark</a> and <a href="https://www.linkedin.com/in/julie-odell-bb70a74?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">Julie Odell</a> have a passion for supporting the elderly, as well as one for home remodeling and entrepreneurship. So when Mark saw a Facebook ad about franchising with <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 60 plus-unit home maintenance franchise with a particular focus on senior services, he was immediately intrigued. Now, the Colorado-based couple owns two TruBlue locations in the Aurora area and, as new owners, the two broke the brand’s first month sales record in February 2021. Compelled by the desire to honor their lost loved ones in the work they do, Mark and Julie have dedicated themselves to raising the bar for the services a maintenance company should provide, both inside and outside of the home.“We lost both of Julie’s parents to cancer. They left too early, and I felt we had an obligation to give back to our community and help other people who may be going through what we went through,” said Mark. “There’s such a huge need for these services and the demand is only continuing to grow. There's no other franchise that is set up to do what TruBlue does while fulfilling the need for a reputable company with a growing presence around the country.”After their initial phone call, the Odells were blown away by the amount of support from TruBlue corporate. “When it came time to decide if we wanted to move forward with TruBlue, the true value of the company for us was the people. <a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue, is one of the most amazing men I've ever come across in my career,” said Mark. “His vision for the future of TruBlue is crystal clear. He really leans on us as owners and recognizes we’re big players in the growing family of TruBlue. For us, having direct access to all of those knowledgeable people made us feel like we weren’t alone as we navigated the process of kickstarting our business.”Most importantly, the Odells were drawn to the kind of impact they could have on their communities by franchising with TruBlue. While senior services are a large focus of the brand, it also fulfills the needs of busy families who want to spend less time tackling housework and more time making memories with their loved ones.“We quickly realized there is no limit to who could benefit from a service like this, from stay-at-home moms to hectic families and seniors,” said Julie. “As we started to peel away at the layers, we realized our target market is everyone, and we have the opportunity to help our friends, our friend’s parents — literally everybody.”“We truly can be that all-in-one total house care solution,” Mark added.TruBlue currently has a goal to reach more than 200 franchise locations across the country over the next few years, and the Odells believe the brand will grow dramatically, especially as more seniors want to age in place.&nbsp; “People aging in place at home tend to be forgotten. We believe that needs to be changed,” said Mark. “The assisted living communities got destroyed due to COVID and older generations are scared. They don’t want to leave their homes but their children are terrified something terrible is going to happen if they remain home alone. We have the opportunity to ensure that seniors’ homes are as safe as they can be.”&nbsp;“There’s such a huge market for what we’re doing, and I don’t think I would’ve known that without digging into it,” added Julie. “There’s incredible room for growth in this industry; this is just the tip of the iceberg.”Ultimately, the couple strives to set an example of hard work for their children. “I get to be business partners with my life partner. We’re never going to let each other down,” said Mark. “We’re doing this work to help others while also creating a legacy for our family. Our kids are watching us build something and have a passion for the work that we are doing.”The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050-$91,400. To learn more about franchising with TruBlue, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149" target="_blank" rel="nofollow">https://trubluefranchise.com/</a>.

Why I Bought: How Mark and Julie Odell Have Found Success with TruBlue Total House Care

1851 Franchise

After losing their parents to cancer, this husband-and-wife entrepreneurial duo saw an opportunity to honor their lost loved ones with a home maintenance franchise that strives to provide worry-free, comfortable living for seniors.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

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For new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> owners, the journey starts with a strong foundation of training and support. Before the first job is booked,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> onboarding process ensures franchisees feel confident and equipped to launch.<h2>Signing, Training and Launching</h2>For&nbsp;<a href="https://www.linkedin.com/in/michael-smith-50780b364">Michael Smith</a> and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>, owners of&nbsp;<a href="https://www.trublueally.com/culpeper">TruBlue of Culpeper</a> in Virginia, that process began as soon as they signed their franchise agreement.“We spent a week in the in-person training session and that was very informative and helpful,” Jodi said. “There were also multiple calls twice a week, and we felt it was very important to go through those things independently. We both got different things from each section. There was a lot of coaching and support to get things set up.”With her background as a licensed physical therapist assistant, Jodi was looking for a concept that aligned with her experience. “The addition of the senior and aging in place services really sealed the deal for us,” she said. “It seemed like an obvious choice.”For Michael, who spent years in federal investigation work and grew up around construction, the decision was about combining skill and purpose.“The aging population is going to be huge and there isn’t much out there helping,” he said. “We like to help people on a personal level, and TruBlue gives us a way to do that.”The pair purchased their franchise in May, completed training and onboarding in June, and officially launched operations in July. “We had our soft launch in June, reaching out to friends, family and neighbors,” Michael said. “That gave us time to test everything before our official opening.”They funded their business through a 401(k) rollover (ROBS), a common financing path for new TruBlue owners. “It was the right move for us,” Michael said. “We’ve far exceeded expectations in our first four months.”<h2>Building Your First Team and Client Base</h2>Once open, the first 90 days are all about momentum, building the right crew, booking early jobs, and becoming a known presence in the community.For&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Miles and Cassondra Bottoms</a>, who own&nbsp;<a href="https://www.trublueally.com/denver-west/About-Us">TruBlue of Denver West</a> in Colorado, the early months were a whirlwind.“It’s a lot of hours, around 60 a week,” Cassondra said. “We’re getting used to our processes, drinking from the fire hose. But we’ve been very conscious about doing things the right way.”The Bottoms quickly learned that hiring strategically would be key to growth. “We’ve already hired an assistant,” Cassondra said. “Some people don’t think it’s a value they can afford, but we realized we couldn’t afford&nbsp;not to have someone helping us. It freed us to go out and sell more business.”Miles agrees that building a reliable team is step one. “There’s a big misconception that you open the business and are immediately out there running,” he said. “Initially, it’s all about getting a team you can sell, one you’re confident can deliver what you promise. Once you dial that in, everything else follows.”Their daily routine became a balance of scheduling, quoting, job management and relationship-building. “You have to know what a successful day looks like,” Miles said. “Otherwise you’ll just bury yourself. It’s about prioritizing and adjusting.”<h2>Community Engagement and Local Marketing</h2>As operations stabilize, TruBlue owners begin shifting focus toward relationship-driven marketing, the backbone of long-term success.Cassondra and Miles discovered that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business-2730484">local engagement</a> pays off quickly. “We’ve been really intentional about being part of the community,” Cassondra said. “Whether it’s going to a gala, sponsoring a silent auction or joining the Chamber of Commerce, we’ve made those connections a weekly priority. The payoff is real. We’re already seeing organic leads come in.”By taking estimating off her plate and focusing on relationship-building, Cassondra found they could grow more efficiently. “We want to be a vendor of choice,” she said. “If we can work with the VPs of operations in our community, we know that will lead to recurring business.”For Michael and Jodi,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors-2730494">TruBlue’s national marketing systems and partnerships</a> provided a strong boost early on.“The franchise path really allowed us to jump three years ahead in business planning,” Michael said. “TruBlue already has national partnerships, the marketing is already there, we don’t have to worry about anything. We just plug and play into our personal vision.”<h2>Scaling, Streamlining and Looking Ahead</h2>By the end of year one, most TruBlue franchisees are focused on growth, adding subscriptions, expanding their team and planning for future territories.“Our goals are adjusting on a day-by-day basis,” Jodi said. “We currently have one territory, but we’re already thinking about expanding into multiple territories — even exploring other brands.”For the Bottoms, culture has been central to scaling. “We have a motto of hiring slow but firing fast,” Cassondra said. “We have Monday morning meetings every week so the guys feel part of the team. Everyone has something that matters to them, and we’re learning what motivates them.”And while every new business comes with challenges, both franchisee teams agree that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">TruBlue’s network of support</a> has made the first year smoother.“When we have questions or concerns, we have someone we can reach out to anytime,” Cassondra said. “The biggest help has been talking to other franchise owners. Everyone shares advice, it’s like having a community behind you.”Michael echoes that sentiment. “It’s definitely lived up to our expectations,” he said. “The model works, and we’ve been able to exceed goals faster than we imagined. The support and structure make a huge difference.”<h2>A Year of Hard Work, Growth and Purpose</h2>The first year of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">owning a TruBlue franchise</a> is packed with learning, growth and connection. Between training, hiring, community building and delivering meaningful services to seniors and families, new franchisees quickly see how the business can align with their personal and professional goals.It’s a year that requires drive, but one that rewards every ounce of effort with progress and purpose.“It’s amazing to set your own standards,” Michael said. “It’s our product at the end of the day. All of our work goes toward it, and I don’t think I’ll ever go back.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

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