TruBlue Home Service Ally

When the COVID-19 pandemic hit in March of 2020, industries across the country were hit with the impact of national shutdowns and health-based restrictions. One industry that was hit particularly hard: senior home services. As concerns began to rise around the safety of senior care facilities and other living communities, the demand for at-home senior services began to spike. As a result,&nbsp;<a href="https://trubluehousecare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-trublue-total-house-care-is-positioned-to-lead-the-senior-home-services-industry-2718611" target="_blank" rel="nofollow">TruBlue Total House Care</a> saw impressive growth in markets across the country and, according to&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-trublue-total-house-care-is-positioned-to-lead-the-senior-home-services-industry-2718611" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue, that recent growth is only the beginning.“As we navigate the senior home services landscape in the future, we’re going to see an increase in telehealth and other monitoring through remote devices. Those remote capabilities have a huge impact on our business; people no longer want to age in nursing homes and so, they need help around the house to remain at home, safely.”&nbsp;Virtual services present an incredible growth opportunity for TruBlue, and the industry as a whole and are something that the brand is fully prepared to take advantage of.&nbsp;“I’ve always encouraged utilizing technology within this industry and, with COVID, it sped up the process and forced brands to explore it further,” Fitzgerald said.TruBlue has recently partnered with other senior-care brands, like&nbsp;<a href="https://www.thehelperbees.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-trublue-total-house-care-is-positioned-to-lead-the-senior-home-services-industry-2718611" target="_blank" rel="nofollow">The Helper Bees</a> and&nbsp;<a href="https://www.googleadservices.com/pagead/aclk?sa=L&amp%3Bai=DChcSEwid0qeFrfP0AhXRFNQBHe2rDCcYABAAGgJvYQ&amp%3Bohost=www.google.com&amp%3Bcid=CAESQOD2NOuhzmTt6VDt5XkmJReLmdB52TqfN_RvgK-Y1qKMjHzewaB3_DivlaRUZSFaPsusLr0Hz4k7L-Ap5c9ZSCU&amp%3Bsig=AOD64_0UbCeNnLT5Gy2f-sYcMyvd_jSOrw&amp%3Bq=&amp%3Badurl=&amp%3Bved=2ahUKEwiQn5iFrfP0AhVYlWoFHT9eCB4Q0Qx6BAgEEAE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-trublue-total-house-care-is-positioned-to-lead-the-senior-home-services-industry-2718611" target="_blank" rel="nofollow">Right at Home</a>, creating more opportunities for growth and further establishing its brand as the post-pandemic industry leader.&nbsp;“By collaborating with other providers, we’ve ensured that our franchise owners are capable of responding to virtually any need their clients might have,” Fitzgerald said.&nbsp;Some of the biggest needs for seniors since the onset of COVID were making homes more accessible, whether by installing handrails and handles or non-slip surfaces and other safety and accessibility products.The costs of fulfilling those needs are typically covered by insurance and Medicare, allowing TruBlue to provide comprehensive services to clients without breaking their budgets.Fitzgerald says that while TruBlue is committed to accessibility, that is only one aspect of its mission. Full-service home care treatment, he says, means eliminating or mitigating risks throughout the entire living environment.“We have solutions for virtually every home environmental concern, and we take the time to engage with our clients to learn exactly what their needs and risks are,” Fitzgerald said. “This is an essential step in the senior care industry, and no matter how much the industry changes, you always need to take care of the individual.”TruBlue currently has more than 80 locations and is rapidly expanding across the U.S. The company reported an impressive 94 percent year-over-year systemwide revenue increase in 2020, and the brand is also on track to achieve its goal of expanding into 32 new areas by the end of this year. For more information on franchise opportunities available with TruBlue Total House Care, please visit https://trubluefranchise.com/.

Why TruBlue Total House Care Is Positioned to Lead The Senior Home Services Industry

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A global pandemic has dramatically altered the senior home services landscape, and the fast-growing franchise brand is uniquely well positioned to make the most of the opportunity.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Why TruBlue Total House Care Is Positioned to Lead The Senior Home Services Industry

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