TWO MEN AND A TRUCK
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Entrepreneur: TWO MEN AND A TRUCK Owner Successfully Jumps From Single To Multi-Unit Ownership
TWO MEN AND A TRUCK franchisee Brooke Wilson clusters unit locations in order to maximize efficiency.
There is a lot that goes into opening a franchise, and a franchisee has to juggle many different tasks and responsibilities. So, how do you make the leap from one unit to several without the house of cards crashing down?
In their June issue, Entrepreneur took a look at how some successful multi-unit franchisees charted a path to find success with multiple locations. One of the important keys is to keep your units within a manageable geographic distance. Brooke Wilson is a successful multi-unit franchisee with TWO MEN AND A TRUCK, and after finding success in Raleigh-Durham, N.C., decided to buy a location in Atlanta.
"After that, we realized we couldn't just grow organically like that," Wilson told Entrepreneur. "We needed a strategy."
Wilson strategically began clustering locations along I-95 to maximize the efficiency of her moving trucks, and soon saw success. Wilson currently owns seven locations between Washington D.C. and Atlanta.
Click here to read the full article.
There is a lot that goes into opening a franchise, and a franchisee has to juggle many different tasks and responsibilities. So, how do you make the leap from one unit to several without the house of cards crashing down?
In their June issue, Entrepreneur took a look at how some successful multi-unit franchisees charted a path to find success with multiple locations. One of the important keys is to keep your units within a manageable geographic distance. Brooke Wilson is a successful multi-unit franchisee with TWO MEN AND A TRUCK, and after finding success in Raleigh-Durham, N.C., decided to buy a location in Atlanta.
"After that, we realized we couldn't just grow organically like that," Wilson told Entrepreneur. "We needed a strategy."
Wilson strategically began clustering locations along I-95 to maximize the efficiency of her moving trucks, and soon saw success. Wilson currently owns seven locations between Washington D.C. and Atlanta.
Click here to read the full article.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
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