The Rise in Demand for Men's Waxing Services: How Uni K Wax Is Leading the Way

Traditionally, hair removal and waxing services have been predominantly associated with women. However, over the past few years, there has been a noticeable increase in men seeking out these same services. Whether it's for smoother skin or easier grooming, men's waxing services have gained popularity, particularly for beard and facial hair management. 

Uni K Wax, a leading hair removal and waxing franchise known for its natural, chemical-free wax, has seen this trend gain speed firsthand with plenty of male clients taking advantage of the services they offer. Daniel Franzblau, chief financial officer for Uni K Wax, is among the men who have embraced this option. When models for training were in short supply during the pandemic, Franzblau stepped up to help.

"They asked if I wouldn’t mind participating in the training. That’s how I was introduced  in the first place," said Franzblau. "I started with arms, then did chest and underarms, but those services didn’t really speak to me. It was my wife who actually recommended, 'Why don’t you work on your face?'"

After trying waxing on his cheeks, Franzblau found the experience to be positive and eventually became more comfortable with the process, allowing the technicians to wax his full mustache and beard area. What began as a one-time experiment has turned into a regular grooming routine.

"For me, it started as a necessity to help the company since they needed male models to do face services for training. I eventually started doing it regularly, and now I find myself going to the studio and actually getting the service every two weeks," said Franzblau. "I haven’t shaved in about four years."

One of the key factors that sets Uni K Wax apart is its proprietary, all-natural wax. "The wax we use is gentle on the skin and exfoliates as well,” said Franzblau. “I won’t allow any other product on my face but ours. It’s not just about waxing — it’s waxing with the right product."

Uni K Wax’s product has a low melt point, close to body temperature, which makes the experience more comfortable for the skin. “The melt point is about 105 degrees, so it feels warm, not hot,” Franzblau said. “It doesn’t feel like you’re being burned or tortured; it’s actually quite relaxing. The pine resin in our product has an aromatherapy effect — very calming. I think of it more as a spa experience. I’m almost in a meditative state during my treatment.”

This combination of comfort and relaxation is helping break the stereotype of waxing as a painful ordeal. "People often think of that scene from “The 40-Year-Old Virgin,” where Steve Carell is screaming in pain, but that’s not my experience at all," Franzblau said. "Our product is so much better than what’s shown in that movie."

The growing accessibility and normalization of male waxing services have also contributed to the increase in demand. Men are now more open to discussing and trying services for body hair removal, including chest, legs and underarms.

"I think the accessibility, along with the fact that it's becoming more acceptable to have that conversation, is why more men are turning to waxing,” Franzblau said. 

As the demand continues to rise, Uni K Wax franchisees are well-positioned to serve men looking to take advantage of waxing services. And with plenty of room for growth, Uni K Wax plans to open 300 locations in the next five years. 

For men interested in trying waxing for the first time, Franzblau has some simple advice: "You would have to try it for yourself. That would be my suggestion to another man."

Waxing has since become a regular part of Franzblau’s personal care routine. "I really enjoy the feeling I get after being waxed,” he said, “and I hope more guys test it out to see if they like it.” 

With National No Beard Day coming up on October 18th, now might be the perfect time for men to consider giving waxing a try. 

To find out more information on costs to buy this franchise, please visit: https://1851franchise.com/uni-k-wax.