Uni K Wax Sets the Stage for a Waxing Revolution in Dallas

Uni K Wax, a renowned franchise in the $11 billion waxing industry, is charting an ambitious course for expansion. With an existing 30-plus-unit presence in states like Florida, New York, New Jersey and Texas, Uni K Wax is now turning its focus to Dallas, spurred by a market ripe for growth and an innovative approach to waxing services.

"This is the most innovative brand in the marketplace thanks to our natural, flexible, body temperature-applied wax,” said Heather Elrod, Uni K Wax’s Executive Chair. “That product differentiation is really the foundation of everything. I’ve tried it all and nothing matches the comfort of Uni K Wax. The product is superior, the experience is superior – that is why we have such raving fans, and why we believe Uni K Wax will be one of the fastest growing franchises in markets like Dallas.”

Why Dallas? A Calculated Expansion

The decision to target Dallas is driven by several factors, including the city's beauty and value-focused consumer base, high population density and a market that has shown a preference for high-end experiences and natural products. According to a recent study by Circana, prestige beauty sales in Dallas are growing 17%, significantly faster than the rest of the U.S.

The overall market capacity in Dallas is estimated at 30 locations, Elrod says, with a plan to open 10 locations within five years, expanding to 20 to 30 in 10 years. 

A Pioneer in the Waxing Industry

Uni K Wax was founded in 1993 when Noemi Grupenmager, frustrated by the poor waxing options for she and her daughters, began her pursuit for a better way to deliver waxing services. She created a proprietary, natural and elastic wax to replace the industry’s standard process of using painful honey wax and paper strips. To accompany this skin-friendly wax, she designed a precise technique of application and removal to optimize comfort and reduce service time, applying at body temperature and across wider surfaces. The Wax Lab™ in each studio, managed by skilled technicians, further ensured precision and efficiency.

Today, Uni K Wax is designed to streamline the waxing experience for not only customers, but also franchise owners. The brand's elastic wax, for example, is applied at body temperature, which allows for a smoother and faster application. Plus, Uni K Wax franchisees are granted easy access to proprietary products thanks to the brand’s in-house distribution facility in Miami. This also does away with many of the third-party manufacturer fees most competitors are forced to pay. 

“With Uni K, it is a much easier application process, which transforms the whole business model and industry,” said Elrod. “You need half the space and often half the time to offer waxing services, which makes room for more clients.”

Beyond distribution, Uni K Wax supports franchise owners on every level, Elrod says, including marketing assistance, real estate and site development, technology, recruitment tools, training, vendors and equipment, grand opening and much more. 

The total investment necessary to begin operation of a Uni K Wax studio ranges from $390,135 to $650,345, depending upon the size of the location and the type of market in which it is located. Top Uni K Wax studios grossed over $1.3 million in 2023, with the system’s top studio grossing $1.7 million, according to the brand’s FDD. 

Uni K Wax's Vision for the Future

The high-performance metrics of Uni K Wax, combined with Dallas's beauty-conscious market, make it a perfect match, Elrod says. The city's economic dynamics and the brand's unique waxing experience are poised to create a fruitful synergy, attracting a clientele that values quality and natural beauty solutions.

“Uni K Wax is not just expanding — it's bringing a revolution in waxing to Dallas,” said Elrod. “The brand's commitment to quality, combined with Dallas's thriving market, sets the stage for a successful franchise story. For those looking to invest in a franchise with a strong growth trajectory and a focus on customer satisfaction, Uni K Wax in Dallas presents an unmissable opportunity.”

For more information, visit: https://unikwax.com/franchises/