Starting a restoration business can be difficult. Independent owners often have trouble getting their name out, finding steady referral partners and working with insurance companies. For many entrepreneurs, franchising with United Water Restoration Group (UWRG) has proven to be a safer and faster path to growth.

UWRG vs. Going Solo

Robert Trujillo, who launched UWRG in Northwest Denver, knew that building a mitigation company from scratch would be a massive undertaking.

“While working on reconstruction projects for larger mitigation companies, I realized those jobs had lower margins because multiple parties took a cut,” Trujillo said. “A couple of years ago, I started exploring adding water mitigation services to our business. It seemed like a good fit and allowed us to expand without building everything from scratch. That’s how franchising started making sense to me.”

Yasen and Edina Yasenov had already been running an independent restoration company for years before joining UWRG. They quickly saw the difference between going solo and having the support of a franchise system.

“We knew the business and the fieldwork, but we didn’t really know how to grow the business,” Edina said. “We spoke with owners from different states and every time we spoke with someone it was more confirmation that we should join. What we like the most is that we get a lot of guidance from the corporate team and that's something that we didn't have."

Brand and Client Growth

UWRG Franchise Owners gain a strong boost from the brand’s established reputation and visibility. Online rankings, referral relationships, and even truck branding give them an advantage over independent startups.

"With the brand already being built, it's helped me rank higher and quicker in Google search results," said TJ Caplinger, owner of UWRG Central Florida. "Many customers have heard about us. Even if the local people haven't heard of you because you're new in the area, at least you have an online presence that can be seen." 

The Yasenovs have seen the same results in Berlin, Connecticut.

"When I speak with someone and I give them my card and they see the logo, they tell me 'I've seen your trucks before,” Edina said. “I love the branding. I think it's really catchy.”

Systems and Support

Franchise Owners emphasize that UWRG’s systems and training go far beyond what most independent owners could put in place.

"The resources they give us as Franchise Owners have a step-by-step for every aspect of the business," Caplinger said. "Whether it's how to hire employees, how to interview, what the best practices are — it has exactly what you're looking for. They give you everything you need.” 

The Yasenovs have found that the operational training directly increases revenue.

“When we had the operations training, we realized there was a lot we weren’t doing or didn’t even know we could do,” Edina said. “Following UWRG’s recommendations has helped increase our revenue and defend our bill." 

Risk and Revenue Stability

Independent owners often face unpredictable revenue, but UWRG helps reduce that risk with national contracts and vetted systems.

"In Florida, they already have some contracts with insurance companies and TPAs in place, so I've been able to benefit from a stream of business with that,” Caplinger said. 

Caplinger says that UWRG also helps Franchise Owners by pointing them to vetted lead sources and SEO companies. This guidance saves time and reduces risk because owners don’t have to figure out which partners work best on their own.

According to Edina, the difference comes down to guidance and accountability. “United Water has a clear path for how you need to grow,” she said. “If you get off track and your revenue isn’t where it should be, it means something is wrong. You can go back to corporate, reach out to the right department and they’ll help you make it better.”

Advice to Aspiring Owners

Each Franchise Owner agrees that franchising with UWRG removes many of the unknowns that come with starting an independent business.

“Do your homework,” Trujillo said. “ I’ve seen both sides — people who build businesses independently and those who partner with franchises. Franchising removes many unknowns and challenges that might otherwise cause stress. Partnering with the right franchise can make a significant difference." 

And the Yasenovs, who had firsthand experience running independently, also stress that the support network has been the biggest difference maker. 

“It all comes back to that guidance and that support because, no matter what kind of business you have, you can't do it all by yourself. Period. You really need people that are going to help you in certain areas of the business to make sure everything runs smoothly,” Edina said. “We gave [our independent business] up and joined United Water, and we have not regretted it for a single moment.” 

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/unitedwaterrestoration. 

Starting a restoration business can be difficult. Independent owners often have trouble getting their name out, finding steady referral partners and working with insurance companies. For many entrepreneurs, franchising with United Water Restoration Group (UWRG) has proven to be a safer and faster path to growth.

UWRG vs. Going Solo

Robert Trujillo, who launched UWRG in Northwest Denver, knew that building a mitigation company from scratch would be a massive undertaking.

“While working on reconstruction projects for larger mitigation companies, I realized those jobs had lower margins because multiple parties took a cut,” Trujillo said. “A couple of years ago, I started exploring adding water mitigation services to our business. It seemed like a good fit and allowed us to expand without building everything from scratch. That’s how franchising started making sense to me.”

Yasen and Edina Yasenov had already been running an independent restoration company for years before joining UWRG. They quickly saw the difference between going solo and having the support of a franchise system.

“We knew the business and the fieldwork, but we didn’t really know how to grow the business,” Edina said. “We spoke with owners from different states and every time we spoke with someone it was more confirmation that we should join. What we like the most is that we get a lot of guidance from the corporate team and that's something that we didn't have."

Brand and Client Growth

UWRG Franchise Owners gain a strong boost from the brand’s established reputation and visibility. Online rankings, referral relationships, and even truck branding give them an advantage over independent startups.

"With the brand already being built, it's helped me rank higher and quicker in Google search results," said TJ Caplinger, owner of UWRG Central Florida. "Many customers have heard about us. Even if the local people haven't heard of you because you're new in the area, at least you have an online presence that can be seen." 

The Yasenovs have seen the same results in Berlin, Connecticut.

"When I speak with someone and I give them my card and they see the logo, they tell me 'I've seen your trucks before,” Edina said. “I love the branding. I think it's really catchy.”

Systems and Support

Franchise Owners emphasize that UWRG’s systems and training go far beyond what most independent owners could put in place.

"The resources they give us as Franchise Owners have a step-by-step for every aspect of the business," Caplinger said. "Whether it's how to hire employees, how to interview, what the best practices are — it has exactly what you're looking for. They give you everything you need.” 

The Yasenovs have found that the operational training directly increases revenue.

“When we had the operations training, we realized there was a lot we weren’t doing or didn’t even know we could do,” Edina said. “Following UWRG’s recommendations has helped increase our revenue and defend our bill." 

Risk and Revenue Stability

Independent owners often face unpredictable revenue, but UWRG helps reduce that risk with national contracts and vetted systems.

"In Florida, they already have some contracts with insurance companies and TPAs in place, so I've been able to benefit from a stream of business with that,” Caplinger said. 

Caplinger says that UWRG also helps Franchise Owners by pointing them to vetted lead sources and SEO companies. This guidance saves time and reduces risk because owners don’t have to figure out which partners work best on their own.

According to Edina, the difference comes down to guidance and accountability. “United Water has a clear path for how you need to grow,” she said. “If you get off track and your revenue isn’t where it should be, it means something is wrong. You can go back to corporate, reach out to the right department and they’ll help you make it better.”

Advice to Aspiring Owners

Each Franchise Owner agrees that franchising with UWRG removes many of the unknowns that come with starting an independent business.

“Do your homework,” Trujillo said. “ I’ve seen both sides — people who build businesses independently and those who partner with franchises. Franchising removes many unknowns and challenges that might otherwise cause stress. Partnering with the right franchise can make a significant difference." 

And the Yasenovs, who had firsthand experience running independently, also stress that the support network has been the biggest difference maker. 

“It all comes back to that guidance and that support because, no matter what kind of business you have, you can't do it all by yourself. Period. You really need people that are going to help you in certain areas of the business to make sure everything runs smoothly,” Edina said. “We gave [our independent business] up and joined United Water, and we have not regretted it for a single moment.” 

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/unitedwaterrestoration. 

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Victoria Campisi

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