United Water Restoration Group

As vice president of franchise operations at&nbsp;<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-new-franchise-owner-elevated-her-business-to-a-record-breaking-year-while-working-full-time-2730226" target="_blank" rel="nofollow">United Water Restoration Group (UWRG)</a>,&nbsp;<a href="https://www.linkedin.com/in/chrissy-gregory-258bb4b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-new-franchise-owner-elevated-her-business-to-a-record-breaking-year-while-working-full-time-2730226" target="_blank" rel="nofollow">Chrissy Gregory</a> spent years helping franchise owners grow their businesses, building systems and shaping strategy from the home office. But in 2024, she decided to take on a new challenge — purchasing her own franchise in&nbsp;<a href="https://uwrgportstluciefl.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-new-franchise-owner-elevated-her-business-to-a-record-breaking-year-while-working-full-time-2730226" target="_blank" rel="nofollow">Port St. Lucie, Florida</a>. Less than a year later, Gregory turned that location into a record-breaking performer, earning the Inspire Award at the 2025 conference.“I love my role at UWRG and the chance to work alongside franchise owners to help them grow,” Gregory said. “Becoming a franchisee myself just felt like a natural next step. With my background in operations, I knew I could take what I’ve been building at the corporate level and apply it directly to the Port St. Lucie location.”<h2>Taking Over an Existing Business</h2>Gregory bought the location with the intention of running it as a semi-absentee owner while keeping her operations leadership role at the UWRG’s home office. “It was very much an owner-operated location that relied on the owner for a lot of tasks, and to take the business to the next level, it really needed to be a place that could run on its own,” she said.As a critical next step, she hired a general manager, a marketer and a technician to fill key positions and heavily invested in both community outreach and digital marketing. As boots-on-the-ground marketing developed, these efforts revealed a need to focus on building strong relationships with local contracting partners. Gregory also put significant capital into strengthening the location’s online presence, leading to strong gains in just six months.<h2>Setting a New Standard</h2>For Gregory, turning the Port St. Lucie UWRG into a top performing location in the franchise, meant empowering her team to lead with confidence and authority. She shared a bigger vision for what the business could achieve, encouraging her team to set ambitious goals and own their results.&nbsp;“From the very beginning, we discussed what my vision for this company was, which really kind of fed into everybody that works there,” she said. “We opened up everybody's mind to the fact that there are no limits to this, and together, we could build something truly powerful.”She also gave her employees space to make decisions without stepping in to control every outcome. The result was a culture where team members felt empowered to exceed expectations and take responsibility for the location’s success.Owning her own location also gave her a chance to test the very systems she was responsible for rolling out at the franchisor level. She viewed it as both a personal challenge and an opportunity to strengthen the brand.&nbsp;“Becoming a UWRG franchisee has given me and the franchise support team incredible insight into what we are rolling out as a franchisor and how our franchisees are operating,” Gregory said. “Being able to leverage my own experience as a franchisee has led to asking key questions like: Is the process feasible? Is it working? Is it keeping up with the times? All of the insights we’re gleaning are truly impacting how we grow and develop an operations and support model for the entire system.”<h2>Numbers With Meaning</h2>The record breaking business growth didn’t happen by accident. Gregory brought focus, structure and a strong financial drive to the role. She maintained a consistent development schedule with her team despite her corporate job, spending four to five hours a week coaching them to operate independently.“I'm most proud of putting a team together that operates for the most part without me; that’s not easy to do. Everybody that was with the Port St. Lucie office when I purchased it still works there,” she said, noting that revenue growth came from the same staff who were there before she took over.That commitment to empowering her team and driving measurable results is exactly why Gregory was honored with UWRG’s Inspire Award in 2025. The award isn’t about being the biggest operation — it recognizes franchisees who raise the bar for their teams and for the system as a whole.In less than a year, what started as an average-performing location, became one of the network’s fastest turnarounds, proving that with the right leadership and systems in place, extraordinary growth is possible.<h2>Lessons for Future Franchise Owners</h2>Gregory’s success shows that it is possible to run a semi-absentee franchise, but only with the right approach. Her results came from being hyper-focused on building and coaching a strong team, and following the operational playbook that UWRG has spent nearly two decades developing.For entrepreneurs considering ownership while balancing another career, Gregory’s first year proves that with the right structure and commitment, the model can thrive.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration.">https://1851franchise.com/unitedwaterrestoration.</a>&nbsp;

How a New Franchise Owner Elevated Her Business to a Record-Breaking Year — While Working Full-Time

How Chrissy Gregory Turned UWRG Port St. Lucie Into a Top Performer

1851 Franchise

Chrissy Gregory of United Water Restoration Group in Port St. Lucie, Florida, earned the brand’s Inspire Award for redefining ownership, effort and what’s possible in year one.

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Running a business with your spouse comes with a unique set of rewards, as well as realities. The wins feel shared, the challenges feel personal, and the line between work and life can blur quickly. For husband-and-wife franchise owners at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a>, success often comes down to clear roles, honest communication and a franchise system built to support teamwork at every level.<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG’s</a> restoration model has proven especially well-suited for couples who bring complementary skill sets to the table. With defined operational systems, franchisor support and a collaborative franchise network, the brand gives partners the ability to divide responsibilities, stay aligned on long-term goals and build a service-driven business together without feeling like they’re navigating it alone.That balance has been central to the experience of husband-and-wife franchise owners&nbsp;<a href="https://www.linkedin.com/in/multifamily-apartments-john-casmon/">John</a> and&nbsp;<a href="https://www.linkedin.com/in/geetika-casmon/">Geetika Casmon</a>, who own and operate a&nbsp;<a href="https://uwrgcincyeast.com/">UWRG location in Cincinnati</a>. Each brings a distinct professional background to the business, allowing them to support one another and move the company forward with intention.<h2>Dividing Roles to Create Momentum</h2>The Casmons operate with a clear handoff between lead generation and execution. John, who spent 15 years in marketing and advertising, focuses on the front end of the business, such as digital marketing, lead channels and field marketing initiatives that keep the phones ringing.Geetika oversees operations, administration and financial processes. With a background in accounting, auditing and operational consulting, she manages intake, execution and efficiency once a job enters the system.“If you think of a funnel, he handles the front end and how things are coming in,” Geetika said. “Once they’re in, I pretty much handle it from there.”That structure allows both partners to stay in their lanes while remaining deeply connected to the overall health of the business.<h2>The Rewards and Realities of Working With Your Spouse</h2>Running a business together brings obvious upsides. The Casmons describe having a built-in partner they trust, someone who understands the daily pressures and decisions at a deeper level than anyone else.“You have someone you can rely on completely,” Geetika said. “Someone you’re comfortable with. You can be vulnerable. You can talk about the ups and downs of the business.”But that closeness can also blur boundaries. When challenges arise, they don’t stop at the office door. John says the business often feels like “its own baby,” one that sometimes demands sacrifices from both partners at the same time with late-night calls and emergency jobs. Still, being aligned makes those moments manageable.“The upside is being able to sit and collaborate, bounce ideas off each other and really understand what the other person is going through,” he said.<h2>How UWRG’s Model Supports Couple-Owned Franchises</h2>UWRG’s franchise structure has played a key role in helping the Casmons operate effectively as a team. Because franchisor support is segmented by function, each partner works directly with the departments that align with their responsibilities.John regularly connects with marketing and design teams, while Geetika works with operations and accounting support. “They’re structured in a way that really mirrors the way we’ve structured our business,” he said.Beyond franchisor support, the franchise network itself has become an invaluable resource. Rather than feeling isolated, the Casmons are able to lean on fellow franchise owners who understand the restoration business at a granular level.<h2>Advice for Couples Considering Franchising Together</h2>Both Geetika and John emphasize that alignment is everything. Before launching a business together, couples need to have honest conversations about goals, lifestyle expectations and what success truly looks like, not just individually, but as a family.John echoed that sentiment, noting that misalignment around growth expectations is one of the most common pitfalls in spouse-led partnerships. “If one person wants a $10 million business and the other wants passive income, that’s going to cause friction,” he said. “You have to get really clear on what the endgame is.”<h2>Staying Connected Beyond the Business</h2>The Casmons don’t see balance as perfection. They see it as making choices. With business always pulling at their attention, being deliberate about creating space outside of work has been key to staying connected. “That means date nights, conversations that aren’t about the business or the kids,” John said.Geetika added that even when business topics inevitably come up, staying connected as partners is what keeps the relationship strong. “I think the key, though, is to be very intentional about connecting and not solely becoming the business,” she said.UWRG provides a structure that makes collaboration practical. Accessible franchisor support and an engaged franchise network help spouses build the business side by side while keeping the relationship front and center.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

Why Couples Are Choosing United Water Restoration Group to Build a Business Together

United Water Restoration Group offers couples in franchising the structure, support and clarity needed to grow a restoration business together without losing balance at home.

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How a New Franchise Owner Elevated Her Business to a Record-Breaking Year — While Working Full-Time

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