United Water Restoration Group

<a href="https://www.linkedin.com/in/robert-trujillo-03320622/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-robert-trujillo-expanded-his-construction-business-with-uwrg-2728386" target="_blank" rel="nofollow">Robert Trujillo’s</a> decision to expand his construction business into water mitigation services was driven by his desire to streamline operations and offer comprehensive solutions to his clients. As the founder of&nbsp;<a href="https://www.builtbydesign.net/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-robert-trujillo-expanded-his-construction-business-with-uwrg-2728386" target="_blank" rel="nofollow">Built by Design</a>, a Denver-based construction group launched in 2016, Trujillo had been managing extensive residential and commercial projects. While occasionally working on reconstruction for large mitigation companies, he realized these jobs often had lower margins due to the involvement of multiple parties.“A couple of years ago, I started exploring adding water mitigation services to our business,” said Trujillo. “It seemed like a good fit and allowed us to expand without building everything from scratch. That’s how franchising started making sense to me.”Trujillo’s exploration into water mitigation led him to&nbsp;<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-robert-trujillo-expanded-his-construction-business-with-uwrg-2728386" target="_blank" rel="nofollow">United Water Restoration Group (UWRG)</a>, a franchise specializing in water, fire and mold restoration. “We interviewed several larger franchises, but there were challenges with territory allocations,” Trujillo said. “With&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">United Water Restoration Group</a>, we felt aligned on values and their leadership had a hands-on approach. The original founders are still deeply involved in daily operations, which was important to us.”&nbsp;Now a&nbsp;<a href="https://unitedwaterrestoration.com/us/colorado/denver-northwest?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-robert-trujillo-expanded-his-construction-business-with-uwrg-2728386" target="_blank" rel="nofollow">UWRG Franchise Owner in Northwest Denver</a>, Trujillo’s business offers end-to-end restoration services, ensuring homeowners can recover fully after disasters. “We pride ourselves on being a one-stop shop,” he said. “Many mitigation companies handle water or fire loss but leave reconstruction to a third party. We offer end-to-end service — from mitigation to rebuilding — ensuring homeowners return to a space that’s as good as, if not better than, its original condition.”&nbsp;1851 Franchise recently sat down with Trujillo to discuss his franchising journey, his partnership with UWRG and his plans for the future. Here’s what he had to say.1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Robert Trujillo: I spent most of my career as an executive in default mortgage solutions. At one point, I managed over 200 non-direct employees and oversaw a P&amp;L for a Fidelity National Financial company. During the mortgage crisis, we handled foreclosures and REOs [Real Estate Owned properties] for major banks. My background is rooted in the corporate world. I’ve also been a licensed real estate agent since the early 1990s.On the side, I flipped residential real estate, which led me to start my own construction and real estate investment firm after leaving corporate. We primarily handled extensive projects and were eventually approached by other investors in Denver for full-scale renovations. In 2016, we officially launched Built by Design, our construction group here in Denver.While working on reconstruction projects for larger mitigation companies, I realized those jobs had lower margins because multiple parties took a cut. A couple of years ago, I started exploring adding water mitigation services to our business. It seemed like a good fit and allowed us to expand without building everything from scratch. That’s how franchising started making sense to me.1851: What was your perception of franchising prior to becoming a Franchise Owner, and what do you want people to know about franchising now that you are in it?Trujillo: My perception of franchising grew during the diligence process of setting up a water restoration company. I realized how much work it would be to establish this type of business independently. After thorough research, I felt partnering with a strong franchise would help me launch faster and avoid reinventing the wheel. Coming from a corporate background, I value having systems and support in place, which a franchise provides.Now that I’m part of a franchise, I want people to understand the value of having a trusted partner. A good franchise takes much of the stress out of starting a business. From marketing and technology to leadership and training, these resources can be invaluable.1851: What made you pick this brand? What excites you most about this company?Trujillo: We interviewed several larger franchises, but there were challenges with territory allocations. With United Water Restoration Group, we felt aligned on values, and their leadership had a hands-on approach. The original founders are still deeply involved in daily operations, which was important to us.United stood out because of their strong community involvement, robust technology support and dedicated leadership team. Unlike other franchises we considered, United wasn’t focused solely on scaling for investor appeal. Their commitment to supporting Franchise Owners resonated with us.1851: What do you hope to achieve with your business? What are your plans for growth?Trujillo: We want to walk before we run. Our initial focus is to be a valuable community partner and provide excellent service during people’s times of need. Restoration often involves helping individuals who have experienced significant losses, so being compassionate and dependable is our priority.As we grow, we aim to expand our services to commercial and municipal buildings and potentially add other offerings that align with water, fire and mold restoration. Long-term, we’d like to expand into additional markets in Colorado, but we’re taking it one step at a time.1851: What is the one thing about your story you want us to know?Trujillo: We pride ourselves on being a one-stop shop. Many mitigation companies handle water or fire loss but leave reconstruction to a third party. We offer end-to-end service — from mitigation to rebuilding — ensuring homeowners return to a space that’s as good as, if not better than, its original condition. That’s a major value we bring to the community.1851: What advice do you have for other people thinking about becoming franchise owners?Trujillo: Do your homework. Understand what you’re getting into and take the time to evaluate the options available to you. I’ve seen both sides — people who build businesses independently and those who partner with franchises. Franchising removes many unknowns and challenges that might otherwise cause stress. Partnering with the right franchise can make a significant difference, especially if they provide strong support systems.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 80 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $214,300 (single unit) to $627,400 (six units). For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-robert-trujillo-expanded-his-construction-business-with-uwrg-2728386" target="_blank" rel="nofollow">https://uwrgfranchise.com/investment-opportunities/</a>.

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

United Water Restoration Group: Franchise Owner Robert Trujillo’s Success Story

1851 Franchise

As a United Water Restoration Group Franchise Owner, Trujillo has leveraged his expertise in construction and real estate to offer comprehensive water mitigation services.

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

FRANCHISE INFORMATION

Own a UWRG Franchise

Growth & Opportunity

Franchisee Highlight

Top Qualities of a Franchisee

Learn

Visit Website

UNITED WATER RESTORATION GROUP

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

UWRG 2025 Year in Review: Growth, Expansion and Multi-Unit Momentum

United Water Restoration Group Opens New Locations and Expands Digital Tools in Q3

UNITED WATER RESTORATION GROUP MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT UNITED WATER RESTORATION GROUP

CONTACT UNITED WATER RESTORATION GROUP

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

State / Province

Zip Code

Requested Business Location

Current Net Worth?

Cash Available for Investment?

Own A United Water Restoration Group

1851 Franchisee Spotlight graphic with photo of Ana & Sharone Royall & family, UWRG

From Real Estate to Restoration: Husband and Wife Duo Find Purpose with United Water Restoration Group in Las Vegas

united-water-restoration-group-franchise-henderson-ana-royall

Why Couples Are Choosing United Water Restoration Group to Build a Business Together

united-water-restoration-group-couple-owned-franchise

Restoring More Than Homes: How UWRG Turns Crisis Into Care

united-water-restoration-client-first-approach-long-island

Image of Allen Ruhf from United Water Restoration Group Franchisee from Hastings, Michigan

United Water Restoration Group Franchise Owner Uses Lifelong Resilience to Lead Michigan’s Next Era of Restoration

united-water-restoration-group-grand-rapids-opening

<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> ended a strong year on solid footing. The brand expanded its footprint in California and the Midwest, adopted new technology and continued supporting local franchise owners while laying the foundation for a momentous 2026.&nbsp;The launch of a digital marketing dashboard as well as a financial benchmarking platform delivered measurable results in 2025, setting the table for a tech-driven, highly supported franchise system heading into the new year.&nbsp;“Overall, it was a strong year,” said&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> President&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>. “We added a number of locations, and they’re opening stronger than in the past, which creates significant opportunity moving forward.”<h2>Expanding the Footprint: Midwest Strengthens, California Grows</h2>2025 growth wasn’t focused in a single region, with UWRG focusing on California, the Northeast and Midwest as specific areas of attention this year.A franchise thrives when a strong, dependable system is in place, driven by franchisor support. That support is a priority for UWRG as the new year nears, with a goal of allocating more time to each operator thanks to the promotion of a new franchise business coach.“We’re excited about 2026. We just had an internal promotion for someone to become a franchise business coach. We only had one before, and his time was getting stretched thin as we added more locations. He’s going from trying to support 40-plus locations down to 20. And the other coach will have 20 as well. So, each franchise owner will get a lot more individual attention,” Moore said. “We have a regimented program of what they’ll cover on each monthly visit: basics of the business, reviewing the P&amp;L to ensure we’re on the right track for good financial health, key metrics, people and any other open items.”<h2>New Tools Roll Out: Dashboards and Benchmarking</h2>2025 also marked a significant step forward in terms of system technology. UWRG launched a digital marketing dashboard early in 2025, delivering franchise owners a centralized view of critical metrics, as well as a new financial benchmarking platform.&nbsp;The impact was measurable, delivering consolidation which rendered simpler, more consistent performance management.&nbsp;“The digital marketing dashboards were a huge hit. They put all the digital metrics in one place for our franchises. And even though the industry’s been flat, we did see a jump in our digital leads this year. I think that was attributable to the dashboard and our franchises getting better at managing that part of their business,” Moore said. “The financial performance platform took a while to calibrate. We have that in place now and franchises can take a quick look at their P&amp;L. And with the franchise business coaches making it the first thing we cover in every monthly meeting, it puts front and center our goal: to have healthy, profitable franchises. That’s how we start every meeting.”<h2>A New Job Software Platform—and More AI Ahead</h2>2026 will mark a full transition to Albiware, a new job-management platform that aligns more closely with modern user expectations. UWRG is also continually navigating the brisk onset of tech, further exploring how artificial intelligence can help streamline operations.&nbsp;“We are looking to see how we can leverage AI in our platforms. We’re excited that some of the platforms in our tech stack available to franchises already have that built in,” Moore said. “I think we made some smart choices in terms of partners. We’re excited about that and about other ways we can leverage technology to work more efficiently and stay a step ahead.”<h2>Stronger Foundations, Bigger Opportunities Ahead</h2>While 2025 proved to be a challenging year in the restoration services sector, UWRG persevered. Focused expansion drove growth in California, the Northeast and Midwest while the roll out of new dashboards and financial benchmarking delivered concrete results, shining a light toward a 2026 where further utilization of tech and even greater support of franchise owners will be significant UWRG hallmarks.“We strengthened our footprint in the Midwest with three more locations in Ohio and Michigan. That’s exciting. We have two more franchises coming on board in California. And we’re continuing to get a lot of interest there. Obviously, that’s a huge state, so there’s a lot of opportunity,” Moore said. “I’m excited for our franchises and the support they will receive in 2026 based on the additional investment we made in personnel.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 - $700,000. For more information on franchising, visit https://uwrgfranchise.com/investment-opportunities/

United Water Restoration Group, UWRG, UWRG Bob Moore, UWRG franchise

Bob Moore, president of United Water Restoration Group, details 2025 franchise growth, new locations, digital tools and expanded coaching, setting up stronger support and innovation for 2026.

uwrg-2025-year-end-wrap-with-up-bob-moore

Success in the restoration industry requires more than just technical skill. At&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a>, a franchise owner’s ability to combine leadership, problem-solving and a genuine desire to help clients can make all the difference between a thriving business and one that struggles.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> has built a reputation by partnering with franchise owners at the local level who share its commitment to excellence, integrity and community impact. In doing so, the franchisor has built a system where motivated entrepreneurs can grow recession-resistant businesses while making a tangible difference in their communities.Resourcefulness sits near the top of the list of qualities UWRG looks for in potential franchise owners. Franchise owners encounter unpredictable situations on a daily basis. From water damage emergencies to scheduling crises, the key is often to expect the unexpected. As a result, the best operators are those who can navigate stressful challenges creatively without losing their composure.&nbsp;“As a small business owner, you’re hit with lots of problems. Sometimes a bunch in a row,” said&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>, president of UWRG. “Your ability to be resourceful, find creative solutions, keep your head up and keep moving forward is huge.”&nbsp;<h2>Leadership and the Ability to Scale</h2>Organization and leadership skills are both critical when it comes to scaling franchise operations. In the earliest days of any business, franchise owners tend to handle a lot of different business elements themselves. From marketing and sales to hands-on restoration work, it’s important to wear a lot of hats because growth requires the ability to recruit, train and motivate team members.&nbsp;“Part of it is being able to sell people on the vision,” Moore said. “‘We’re small now. But we’re going to build a much larger organization. So, come along for the journey. Because there’s opportunity for growth and advancement.’”<h2>A Service-Focused Mindset</h2>Founded in 2008, UWRG has built and tweaked its system and model for nearly two decades. At the heart of that model lies one very simple but crucial element: service.&nbsp;Most of its work involves residential properties, so customers are often dealing with one of the most stressful moments of their lives. A successful franchise owner needs to approach those situations with a service-oriented mindset. In these moments, it’s important to try to view revenue as the byproduct of genuinely helping people restore their homes.&nbsp;“For most people, the home is the largest investment they’ve made. So, when something bad happens, they call us,” Moore said. “Our top franchise owners can sense that and want to help people feel whole again. They want to help them restore that large investment.”<h2>Coachable and Open to Innovation</h2>Being coachable and willing to learn from corporate training, peers and the franchise system itself sets high-performing franchise owners apart. By adopting best practices and exploring new tools, including emerging technologies like AI, even those with industry experience can benefit. An openness to continually improving can help franchise operators at the local level stay competitive while contributing innovative ideas more broadly.UWRG encourages franchise owners to innovate within the framework of national branding and operational guidelines. Creative problem-solving is valued and often adopted systemwide when proven effective.&nbsp;Franchise owners who can balance adherence to the brand with thoughtful innovation can help shape the way the business operates regardless of market.<h2>Prepare for a Challenge</h2>Getting any new business off the ground can be a challenge, especially early on. As with most new businesses, running a UWRG franchise can be demanding. Emergency services operate around the clock, requiring both flexibility and commitment. Therefore, research and preparation are essential for anyone considering joining the network. But the UWRG franchise model offers a unique advantage: the independence of entrepreneurship paired with extensive support.“Over time, it gets easier and better,” Moore said. “But it requires a fair amount of work in the beginning.”<h2>The Franchise Owner Who Thrives</h2>The combination of resourcefulness, leadership, empathy and a willingness to learn defines the type of entrepreneur who will thrive within United Water Restoration Group. For those ready to embrace the challenges and rewards of the restoration business, the franchisor offers a proven system ready to help build a resilient, service-oriented business capable of making a meaningful impact at the local level.“Success lies on the other side of hard work, determination and consistent effort toward a clear goal,” Moore said. “I love the franchise business model. You can be in business&nbsp;for&nbsp;yourself, but not&nbsp;by&nbsp;yourself. You always have support and you always have someone you can call for advice or solutions to a problem.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 to $700,000. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/">https://uwrgfranchise.com/investment-opportunities/</a>.

United Water Restoration Group franchise, UWRG franchise

Restoration takes a particular mindset. United Water Restoration Group President Bob Moore shares key qualities franchise owners need to thrive in a service-focused, high-demand restoration industry.

What It Takes to Succeed: Top Qualities United Water Restoration Group Looks for in Franchise Owners

united-water-restoration-franchise-success-franchise-owner-qualities

How Robert Trujillo Expanded His Construction Business With UWRG

MORE STORIES LIKE THIS