United Water Restoration Group

<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-closes-out-first-half-of-2023-strong-doubling-revenue-over-previous-year-2722690" target="_blank" rel="nofollow">United Water Restoration Group</a> (UWRG), the 82-unit franchise brand that has provided premier restoration and reconstruction services for nearly 15 years, had an excellent start to 2023. During the first half of the year, the brand’s existing franchise owners nearly doubled their revenue from the previous year. The brand also sold four additional territories to franchise owners within the system who are eager to grow.&nbsp;As UWRG looks to grow around the United States, its pipeline is filling up. In addition to the expansions from existing franchise owners, there was also a brand new signing.“We have a lot of great prospects in the pipeline that we feel really good about going into the second half of the year,” said&nbsp;<a href="https://www.linkedin.com/in/bob-moore/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-closes-out-first-half-of-2023-strong-doubling-revenue-over-previous-year-2722690" target="_blank" rel="nofollow">Bob Moore</a>, President at UWRG. “I think the biggest news coming out of the first two quarters is the performance of our existing franchise owners. We've doubled our revenue in the first quarter compared to Q1 of last year. And that's continued into Q2.&nbsp;To support the growth it has been seeing, UWRG made a key hire this year. For example, Shawn Jackson was named as Franchise Business Coach. As the number of franchise owners grows at the brand, Jackson will be instrumental in the franchise development and training process. With the addition of Jackson, UWRG Director of Operations&nbsp;<a href="https://www.linkedin.com/in/chrissy-gregory-258bb4b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-closes-out-first-half-of-2023-strong-doubling-revenue-over-previous-year-2722690" target="_blank" rel="nofollow">Chrissy Gregory</a> will also be able to turn more time and attention to creating a lot of innovative tools and systems at headquarters.&nbsp;“Having Chrissy not on the road as much is going to allow us to really focus on people and build tools and systems that will add value to our franchise owners,” said Moore. “These tools will not only help our existing franchise owners get better, but also help us make our system more attractive to prospective franchise owners.”&nbsp;Moore was also promoted from Vice President of Development &amp; Operations to President after being with the company for over four years. The now part owner of the company has a diverse background in franchising. His career began with Domino’s Pizza, where he spent six years in various roles and an additional seven years as a multi-unit franchise owner. After his time at Domino's, Moore worked as a Regional Director for ServiceMaster Clean and dedicated 10 years to Dunkin’ Brands.Meanwhile, UWRG introduced the Marketing Scorecard for franchise owners in the second quarter. Similar to the previously released Operational Scorecard, it will allow franchise owners to track their marketing efforts and show them the highlights, as well as where they could be improving.&nbsp;“The feedback we got from franchise owners on the Operational Scorecard was great,” said Moore. “They have information at their fingertips that really helped them pay attention to their numbers. As a result, we saw an improvement in a lot of key areas.”During the first half of 2023, UWRG also hosted its annual conference in New Orleans. During the conference, franchise owners had a chance to gather for networking, training and to hear from executives within the company. Moore noted that after last year’s conference, the brand saw a bump in sales and anticipates the same momentum to continue this year.&nbsp;Looking ahead to the rest of the year, UWRG will continue to meet the growing demand for restoration services around the country. Every city in the U.S. experiences water, fire, mold or structural damage, so the brand’s owners can thrive anywhere. Current target markets include areas such as Philadelphia, California, Chicago, Baltimore and Washington D.C.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 80 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.

United Water Restoration Group Closes Out First Half of 2023 Strong, Doubling Revenue Over Previous Year

1851 Franchise

The premier provider of restoration and reconstruction services had four new expansions in the first two quarters, working towards its goal of 25 new franchise owners in 2023.  

united-water-restoration-group-closes-out-first-half-of-2023-strong-doubling-revenue-over-previous-year

FRANCHISE INFORMATION

Own a UWRG Franchise

Growth & Opportunity

Franchisee Highlight

Top Qualities of a Franchisee

Learn

Visit Website

UNITED WATER RESTORATION GROUP

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

UWRG 2025 Year in Review: Growth, Expansion and Multi-Unit Momentum

United Water Restoration Group Opens New Locations and Expands Digital Tools in Q3

UNITED WATER RESTORATION GROUP MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT UNITED WATER RESTORATION GROUP

CONTACT UNITED WATER RESTORATION GROUP

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

State / Province

Zip Code

Requested Business Location

Current Net Worth?

Cash Available for Investment?

Own A United Water Restoration Group

<a href="https://www.linkedin.com/in/chrissy-gregory-258bb4b/">Chrissy Gregory</a> spent years helping restoration franchise owners grow their businesses. As vice president of franchise operations at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> (UWRG), she worked closely with operators across the system to strengthen operations and scale their locations.In 2024, Gregory decided to apply that experience to a business of her own. An opportunity to purchase a&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a> franchise in Port St. Lucie, Florida, aligned with a goal she had carried since childhood. Gregory moved into ownership while continuing her leadership role with the brand. Within a year, the location became a record-setting performer.Gregory’s interest in restoration developed during a long career in home services and a desire to help people. Homeowners often contact restoration professionals after sudden property damage. Clear guidance can bring stability during a stressful time.“I was attracted to the restoration industry because of the ability to help people in some of their worst times,” Gregory said. “My entire career has been in the home service industry, but it really wasn't until I got a taste of restoration that I said, ‘Oh, this is what I'm supposed to do. This is what I'm meant for.”<h2>Applying Corporate Experience to Ownership</h2>Gregory joined UWRG’s leadership team to help franchise owners improve their businesses. Her role placed her close to the operational realities of running a restoration company.“What really drew me to UWRG is kind of the same sense but on the franchise owner side,” Gregory said. “I very much have an entrepreneurial spirit. I knew since I was a kid that I wanted to own my own business.”Owning a franchise also meant applying the same guidance she had spent years giving to other franchisees. Gregory explained that working on the corporate side creates accountability, since leaders who advise owners must also follow the same operational practices themselves.UWRG supported Gregory’s move into ownership while allowing her to maintain her leadership role with the company. Company leadership allowed Gregory to keep both responsibilities rather than requiring her to choose between them.“The best way they've supported me is by having faith in me to maintain the vice president position as well as ownership of a location. They really had the belief in me that I could be an owner who managed the business from a true owner perspective,” Gregory said.<h2>Leading With a Focus on the Work</h2>Gregory has spent more than two decades working in field services, an industry where leadership roles have traditionally been held by men. Her approach has always been to focus on the work and the responsibility that comes with leading a team rather than viewing her role through the lens of gender.“I’ve never really separated myself,” Gregory said. “To me, it’s just about getting the job done. I’ve been in the field services industry for over 20 years, and I never saw it that way. It was apparent to me that other people might have seen it that way, but I just kept moving on. Got a job to do.”However, Gregory understands that her leadership may encourage other women to enter the industry. Recognition as a role model is meaningful, though she believes results ultimately speak louder than labels.“For those who do look at it that way, is it nice to be a role model? Yes,” Gregory said. “But the job I do speaks for itself.”Women considering restoration or entrepreneurship should focus on the work rather than on their gender and prepare for the industry's demanding nature. The restoration business operates around the clock, which requires a willingness to embrace a 24/7 lifestyle. Business ownership also means stepping into whatever role the company needs at any given time.“Understand that you are the person who fills any open holes,” Gregory said. “If marketing’s not doing well, you’re now the marketer. If field services are not doing well, you’re now in the field. If bookkeeping is not doing well, you now have to be the one to figure that out.”Gregory’s Port St. Lucie location is proof that the strategies she once helped other franchise owners implement can also drive results in her own operation.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration.">https://1851franchise.com/unitedwaterrestoration.</a>&nbsp;

image of Chrissy Gregory from United Water Restoration Group executive-turned-franchise owner 

The United Water Restoration Group executive-turned-franchise owner quickly built a top-performing location while continuing to support franchisees in her role.

Chrissy Gregory Shows What Leadership Looks Like for Women in the Restoration Industry

chrissy-gregory-uwrg-franchise-success-story

When a home or business is affected by water, fire, mold, or storm damage, the problem is not only structural. For many people, it also brings stress and uncertainty.<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> (UWRG) has built its approach: helping customers plan for the unplanned. From the first phone call through project completion, the brand focuses on bringing clarity, structure and support to situations that feel anything but predictable.Here’s how that approach comes to life at every stage of the customer experience.<h2>A Calm, Empathetic First Call</h2>The restoration process usually begins at a difficult moment.&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore,</a> President of&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a>, said teams are trained to recognize that callers may be overwhelmed or unsure of what to do. This first interaction is designed to quickly bring a sense of control to an otherwise chaotic moment, the first step in helping customers plan for what comes next.“One of the things that we really focus on is being very empathetic when that first call comes in,” he said. “It usually means something bad has happened either to the homeowner or the business owner.”Teams work to gather the information they need while also helping the caller feel more at ease. The goal is to convey that UWRG has the situation under control and is there to help.During that initial call, UWRG confirms everyone is safe, collects details about what occurred, and determines whether immediate steps are needed. If a water source has not been shut off, for example, the team can help connect the customer with a plumber.Setting expectations is also part of the conversation.“We try to set an accurate expectation about how long it is until someone can get on site,” Moore said. “That person will be reaching out to them and giving them a call to let them know they are on the way.”<h2>On-Site Assessment and Clear Education</h2>Once a technician arrives, the focus turns to understanding the full scope of the damage. When possible, teams walk customers through what they are seeing and explain how different types of damage can affect a property. By breaking down what happened and what comes next, UWRG helps customers move from uncertainty to a clear, actionable plan.“A big part of what we do is educating that homeowner or business owner on the current status of their property and the impact of what just happened,” Moore said.Many customers have never worked with a restoration company before. That lack of familiarity can make the situation feel worse.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/how-united-water-restoration-group-creates-lasting-client-relationships-by-prioritizing-trust-and-quality-service-in-restoration-2730506">UWRG aims to take the mystery out of how the customer can move on from the disaster</a>.&nbsp;“Having that person show up at the site, educate them on the process, talk them through what that job would look like, how long it would possibly take, and take them through to the end is very helpful,” said Moore.<h2>Acting as an Advocate for the Customer</h2>For many customers, navigating insurance is one of the most unpredictable parts of the process. UWRG’s role as an advocate helps bring structure to that uncertainty.“We also want to act as advocates for them,” Moore said. “Because they often don’t know anything about the process or what they need to do.”UWRG works closely with insurance carriers when necessary. However, Moore said the brand’s primary responsibility remains with the property owner. That message helps customers feel they have someone on their side during a challenging situation.<h2>Consistency Across the System</h2>Delivering a positive experience requires consistency across locations.“That consistency starts with that initial training and really stresses the key points,” Moore said.The brand also reviews recorded calls and monitors performance. If a location’s closing rate declines, teams may listen to initial calls to identify areas for improvement. Those tools allow UWRG to address issues early and maintain service standards across the system.<h2>Communication That Fits the Customer</h2>Clear communication continues throughout the job. Some updates are automated through UWRG’s technology. Others are handled directly by local teams.“We have some customers that say, ‘Phone calls just don’t work for me, I’m very busy, I prefer text messages.’ We make those notes in our system and act accordingly,” said Moore.&nbsp;Whether by phone or text, customers know who is coming, when they are arriving and what step comes next. Consistent, tailored communication ensures customers are never left guessing, a critical part of helping them feel prepared, even when the situation itself was not.<h2>Why the Customer Experience Drives Growth</h2>Ultimately, UWRG’s customer experience is designed around a simple idea: when the unexpected happens, people don’t just need restoration services, they need a partner who can help them navigate what comes next.By combining empathy, education and clear communication, the brand helps customers plan for the unplanned, and move forward with confidence. UWRG’s focus on serving the property owner first is a major driver of the brand’s expansion. Some competitors, he said, appear to prioritize relationships with insurance companies.“One of the things that we pride ourselves on is that we work for the homeowner or the business owner,” said Moore. “We see quite a bit of reviews saying things like, ‘Your team was so wonderful, they were my hero, they rescued me.”For prospective franchisees, this model demonstrates how a customer-first approach can translate into steady demand and long-term opportunity.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

an image of united water restoration group home services franchise employee working with a customer

From the first call to final walkthrough, the brand brings clarity, communication and calm to life’s most unpredictable moments.

When the Unexpected Happens: How United Water Restoration Group Helps Customers Plan for the Unplanned

what-homeowners-can-expect-working-with-united-water-restoration-group

United Water Restoration Group franchise, UWRG franchise

What It Takes to Succeed: Top Qualities United Water Restoration Group Looks for in Franchise Owners

united-water-restoration-franchise-success-franchise-owner-qualities

United Water Restoration Group, UWRG, UWRG Bob Moore, UWRG franchise

uwrg-2025-year-end-wrap-with-up-bob-moore

United Water Restoration Group Closes Out First Half of 2023 Strong, Doubling Revenue Over Previous Year

MORE STORIES LIKE THIS