United Water Restoration Group

Running a business with your spouse comes with a unique set of rewards, as well as realities. The wins feel shared, the challenges feel personal, and the line between work and life can blur quickly. For husband-and-wife franchise owners at&nbsp;<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-couple-owned-franchise-2731551" target="_blank" rel="nofollow">United Water Restoration Group (UWRG)</a>, success often comes down to clear roles, honest communication and a franchise system built to support teamwork at every level.<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG’s</a> restoration model has proven especially well-suited for couples who bring complementary skill sets to the table. With defined operational systems, franchisor support and a collaborative franchise network, the brand gives partners the ability to divide responsibilities, stay aligned on long-term goals and build a service-driven business together without feeling like they’re navigating it alone.That balance has been central to the experience of husband-and-wife franchise owners&nbsp;<a href="https://www.linkedin.com/in/multifamily-apartments-john-casmon/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-couple-owned-franchise-2731551" target="_blank" rel="nofollow">John</a> and&nbsp;<a href="https://www.linkedin.com/in/geetika-casmon/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-couple-owned-franchise-2731551" target="_blank" rel="nofollow">Geetika Casmon</a>, who own and operate a&nbsp;<a href="https://uwrgcincyeast.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-couple-owned-franchise-2731551" target="_blank" rel="nofollow">UWRG location in Cincinnati</a>. Each brings a distinct professional background to the business, allowing them to support one another and move the company forward with intention.<h2>Dividing Roles to Create Momentum</h2>The Casmons operate with a clear handoff between lead generation and execution. John, who spent 15 years in marketing and advertising, focuses on the front end of the business, such as digital marketing, lead channels and field marketing initiatives that keep the phones ringing.Geetika oversees operations, administration and financial processes. With a background in accounting, auditing and operational consulting, she manages intake, execution and efficiency once a job enters the system.“If you think of a funnel, he handles the front end and how things are coming in,” Geetika said. “Once they’re in, I pretty much handle it from there.”That structure allows both partners to stay in their lanes while remaining deeply connected to the overall health of the business.<h2>The Rewards and Realities of Working With Your Spouse</h2>Running a business together brings obvious upsides. The Casmons describe having a built-in partner they trust, someone who understands the daily pressures and decisions at a deeper level than anyone else.“You have someone you can rely on completely,” Geetika said. “Someone you’re comfortable with. You can be vulnerable. You can talk about the ups and downs of the business.”But that closeness can also blur boundaries. When challenges arise, they don’t stop at the office door. John says the business often feels like “its own baby,” one that sometimes demands sacrifices from both partners at the same time with late-night calls and emergency jobs. Still, being aligned makes those moments manageable.“The upside is being able to sit and collaborate, bounce ideas off each other and really understand what the other person is going through,” he said.<h2>How UWRG’s Model Supports Couple-Owned Franchises</h2>UWRG’s franchise structure has played a key role in helping the Casmons operate effectively as a team. Because franchisor support is segmented by function, each partner works directly with the departments that align with their responsibilities.John regularly connects with marketing and design teams, while Geetika works with operations and accounting support. “They’re structured in a way that really mirrors the way we’ve structured our business,” he said.Beyond franchisor support, the franchise network itself has become an invaluable resource. Rather than feeling isolated, the Casmons are able to lean on fellow franchise owners who understand the restoration business at a granular level.<h2>Advice for Couples Considering Franchising Together</h2>Both Geetika and John emphasize that alignment is everything. Before launching a business together, couples need to have honest conversations about goals, lifestyle expectations and what success truly looks like, not just individually, but as a family.John echoed that sentiment, noting that misalignment around growth expectations is one of the most common pitfalls in spouse-led partnerships. “If one person wants a $10 million business and the other wants passive income, that’s going to cause friction,” he said. “You have to get really clear on what the endgame is.”<h2>Staying Connected Beyond the Business</h2>The Casmons don’t see balance as perfection. They see it as making choices. With business always pulling at their attention, being deliberate about creating space outside of work has been key to staying connected. “That means date nights, conversations that aren’t about the business or the kids,” John said.Geetika added that even when business topics inevitably come up, staying connected as partners is what keeps the relationship strong. “I think the key, though, is to be very intentional about connecting and not solely becoming the business,” she said.UWRG provides a structure that makes collaboration practical. Accessible franchisor support and an engaged franchise network help spouses build the business side by side while keeping the relationship front and center.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

Why Couples Are Choosing United Water Restoration Group to Build a Business Together

Building a Franchise & Partnership With United Water Restoration Group

1851 Franchise

United Water Restoration Group offers couples in franchising the structure, support and clarity needed to grow a restoration business together without losing balance at home.

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It’s 3 a.m. on a Tuesday, and a homeowner in Long Island awakens to find water pouring from a wall. Still groggy, they watch it soak the bedroom, run down the stairs and flood a finished basement filled with furniture, collectibles and storage.It’s one thing to find a plumber at 3 a.m. — but it’s another thing entirely when that Tuesday happens to be Christmas Eve.So who to call?“I answered the call myself. The call bounced to me because our on-call dispatcher must have been sleeping. I looked at the address and said, ‘I’ll be there in 20 minutes,’” said&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> multi-unit franchise owner&nbsp;<a href="https://www.linkedin.com/in/pdepaul/">Phil DePaul</a>. “The homeowner knew what needed to be done to stop the water, but couldn’t do it themselves. So, I helped them empty the closet that had the access point, crawled in and shut off their main water valve. It was after hours — essentially a holiday. But by being the first responders, we could act with urgency, stop further damage, manage standing water and guide them through the process of dealing with damaged personal items and navigating their insurance claim, which they had never done before.”For the homeowner, the crushing isolation of that moment was further compounded by the sense of urgency required. This was a situation that required more than just a plumber.By springing into action in the middle of the night, DePaul mitigated the damage and averted a larger Christmas catastrophe, stabilizing the situation with swift and empathetic service.“If a standard trade company had arrived at 8 or 9 a.m., the water would have been flowing at at least a gallon per minute. I’m sure it could’ve easily added another five figures to the overall cost and complicated the project, potentially extending the timeline,” DePaul said. “Helping clients feel good in a bad situation is the first win.”<h2>Transformational, Not Transactional</h2><a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> is a national franchise providing 24/7 emergency restoration services for properties damaged by water, fire, storms and mold. Handling residential and commercial properties, UWRG provides services including structural drying, smoke removal, mold remediation and reconstruction, operating more than 50 units today.For many restoration firms, the services rendered can feel transactional. But UWRG puts the client first, approaching each emergency situation with empathy and knowledge in an effort to deliver a customized five star experience.Helping the client make decisions based upon elements like budget, needs and comfort, UWRG helps minimize stress while turning a potential home disaster into the opportunity to build a long-term relationship predicated upon trust.&nbsp;“We refer to our customers as clients and talk about creating five-star client experiences. A five-star experience can’t be purely transactional, even though a transaction occurs,” DePaul said. “The key is taking into account not just the technical process but how it impacts the client. Not everyone wants the same service; some want maximum mitigation, some a partial approach based on budget or schedule. It’s our job to curate the right experience for each client, educating and empowering them to make decisions that fit their needs.”<h2>From the First Call to the Final Walk Through</h2>Once that initial call is made, UWRG sprints into action, working with the client in a calm manner that delivers patience, reassurance and situational knowhow.A team arrives on site as quickly as possible — regardless of the day or time — to assess the situation and build a customized plan unique to each client’s emergency situation. Clients aren’t rushed and, as a plan is developed, it’s delivered to each client with transparency.Proactive updates are provided and the client is educated on potential blind spots like billing and dealing with insurance. With respect for the client’s schedule, UWRG knows the clients are busy with their lives and works to streamline communication. Some customers prefer calls, others prefer texting – UWRG meets them on their terms.&nbsp;Building a staff capable of delivering transparency and empathy is crucial, with respectful followup and strong communication cementing a great client restoration experience.“We hire for it first. During screening, we look for individuals naturally wired to care about others. Training and reminders reinforce it, but it starts with the person,” DePaul said. “Our playbooks evolve constantly. We have software triggers to send communications and, after each project, a customer service rep checks in to ensure clients understand next steps with billing and insurance. We avoid surprises and provide information on noise from equipment, protective measures and structural drying. We monitor progress regularly, respecting client schedules.”<h2>The Benefit for Both Clients and Franchise Owners</h2>Each UWRG location follows proven processes and shared values with one aim: doing the job according to IICRC standards and doing right by the client. That focus on satisfaction builds long-term trust.&nbsp;“It’s foundational. This client-centric approach is the heart of our business,” DePaul said. “Revenue and profitability are standard business metrics, but the ultimate measure is client satisfaction. The biggest metric is Google reviews. Client testimonials show whether we delivered a five-star experience.”Developing long-term trust at the local level has had a profound impact on UWRG’s business in the Long Island area. Client referrals drive trackable growth and reinforce the brand. A strong reputation built on reliable service and restoration results does more than marketing; it underpins a durable model that benefits franchise owners.DePaul ties that growth to purpose-driven operations and clear communication. “A business built only for profit risks losing great people and missing its purpose: serving the community. United Water Restoration prioritizes teams that serve, creating predictable outcomes while maintaining purpose,” he said. “The industry has changed. Insurance coverage is no longer guaranteed. So, transparent communication and clarity on costs are essential. Franchise owners with a strong purpose and client focus will thrive.”<h2>Restoring More Than Property</h2>Assessing the situation in a collected, professional manner, DePaul reined in a costly Christmas home emergency in Long Island, reacting quickly to prevent it from getting worse. He coordinated a plumber for first thing in the morning, delivering more than just peace of mind. It delivered quick, measurable results in the middle of the night on a holiday and showed that&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/steps-to-opening-a-united-water-restoration-group-franchise-a-guide-to-getting-started-2728356#stories">UWRG</a> restores more than just your home — it restores stability and trust in a moment of chaos.&nbsp;For UWRG, a customer-first approach protects more than property — it nurtures a reputation that fuels growth and long-term loyalty, benefiting clients and franchise owners alike.“That couple appreciated the timely response and the urgency we showed. They appreciated the peace of mind knowing their home would start to recover during the holiday season,” DePaul said. “It’s moments like this that draw people to this line of work. You get to save the day in a messy situation.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

Restoring More Than Homes: How UWRG Turns Crisis Into Care

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Kathy and Ben McClain spent more than 40 years as educators before deciding it was time to build something for the next generation. When their adult children expressed interest in running a business together, the family began looking for an opportunity that combined purpose, stability and long-term growth.<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a> stood out because it offered the chance to serve families in moments of real need while providing a structured path for new owners entering the industry. The McClains were drawn to the strong operational support, hands-on training and a model that made them feel confident stepping into a field outside their prior careers.Today, the location in Pearland, Texas, is the foundation of the McLegacy Group, a family-run operation the McClains hope will benefit not only their children and grandchildren but also the community they serve every day.1851 Franchise spoke to Kathy about the family’s franchise journey and plans for the future. Here’s what she had to say:1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Kathy McClain:&nbsp;My husband and I are both 40-year-plus educators. We had retired, and we had always talked about wanting to do a family business. When our adult children came to us and were like, “Hey, we really want to try to find something that we can do together as a family for a business,” that’s how it all got started. Our oldest daughter, Ashley, took the lead, and she did the research. She’s a nurse by trade.She did a lot of research and came back with possible ideas of things that we might do. We really wanted to feel like we were doing something to help someone else, where we were going to be giving back, but at the same time, like everyone else, you want your business to flourish and be successful. And you have to make money with it. She found UWRG. We went and did Discovery Day and really liked the support they were showing that they were going to give. We liked that there was hands-on training of two full weeks for us to attend to help us get started. And then, as we moved to opening, they sent someone out to help us with that opening week of the marketing piece, being able to get that started for us. We liked that. We felt like we wouldn’t be in it on our own, if that makes sense.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Kathy:&nbsp;I had not really thought about franchising. Typically, when I thought franchise, I thought franchise foods like McDonald’s or Chick-fil-A or that type of thing. I had never really thought that there was franchising for something like water restoration, even though you’ve seen Servpro and some of the other trucks.It was interesting that once we expressed interest in UWRG we started seeing things about UWRG and we were like, huh. We had never really paid attention to it before that. But then, it was strange that all of a sudden you started paying attention to things, and you started noticing it more.1851:&nbsp;What made you pick this brand? What excites you most about this company?Kathy:&nbsp;Really, it was the support piece — feeling like corporate is going along beside us, that they’re constantly looking for updated ways to keep us engaged in the communities and ways to make us run smoother as a company. For us, because we were coming from industries that were not related to water restoration, that was very important. We wanted to feel like we could still be successful even though we were coming from outside the industry, and that support piece has been major for us.I love that I can call in and get assistance, whether it’s with paperwork I’m trying to get finished, asking a question on technical things, equipment, all of that. That’s been major for us.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Kathy:&nbsp;Our company name, our LLC, is McLegacy Group. So, that’s what we want to build. We want to build a legacy for our children, our grandchildren, our great-grandchildren — just moving forward. It’s really important that we be successful and that we feel like we are an important part of the community.We don’t want to just come in, do a job and be done with it. We want the customers to feel like, yes, they really cared about us. They wanted to make sure the job is done right, but also making sure that we’re leaving their home in the best condition possible when we are finished.1851:&nbsp;Is there anything else about your story you want us to know?Kathy:&nbsp;Like I said, we’re a family of five that came together. We have a veteran — our daughter was in the Navy — and she is in California, so she’s a long-distance participant, but she is actively doing things like our digital marketing. Our son is serving as our marketer, so he’s out trying to drum up business. And then, like I said, our oldest daughter, who actually found UWRG and brought it to us, is active in the day-to-day operations. Even though she may not be here in the office, we communicate frequently throughout the day about what’s going on, and I bounce ideas off her.My husband is the only one who’s kind of like, “Hey, I’ll be the glorified custodian. I’ll come in. I’ll make sure the office is clean.” I love that we all have our little lane and we’re all functioning together, trying to be as successful as possible.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Kathy:&nbsp;I would honestly say pray over it. For us, that was something we did as a family. We had an assigned fast-and-pray day every week leading up to us making the decision and then actually opening up. For us, feeling that this is really what God is leading us to do was very important. So I would say pray over it and then make an informed decision.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 - $700,000. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/">https://uwrgfranchise.com/investment-opportunities/</a>.&nbsp;&nbsp;

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Former Educators Build a Multi-Generational Future With United Water Restoration Group Franchise

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Image of Allen Ruhf from United Water Restoration Group Franchisee from Hastings, Michigan

United Water Restoration Group Franchise Owner Uses Lifelong Resilience to Lead Michigan’s Next Era of Restoration

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Success in the restoration industry requires more than just technical skill. At&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a>, a franchise owner’s ability to combine leadership, problem-solving and a genuine desire to help clients can make all the difference between a thriving business and one that struggles.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> has built a reputation by partnering with franchise owners at the local level who share its commitment to excellence, integrity and community impact. In doing so, the franchisor has built a system where motivated entrepreneurs can grow recession-resistant businesses while making a tangible difference in their communities.Resourcefulness sits near the top of the list of qualities UWRG looks for in potential franchise owners. Franchise owners encounter unpredictable situations on a daily basis. From water damage emergencies to scheduling crises, the key is often to expect the unexpected. As a result, the best operators are those who can navigate stressful challenges creatively without losing their composure.&nbsp;“As a small business owner, you’re hit with lots of problems. Sometimes a bunch in a row,” said&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>, president of UWRG. “Your ability to be resourceful, find creative solutions, keep your head up and keep moving forward is huge.”&nbsp;<h2>Leadership and the Ability to Scale</h2>Organization and leadership skills are both critical when it comes to scaling franchise operations. In the earliest days of any business, franchise owners tend to handle a lot of different business elements themselves. From marketing and sales to hands-on restoration work, it’s important to wear a lot of hats because growth requires the ability to recruit, train and motivate team members.&nbsp;“Part of it is being able to sell people on the vision,” Moore said. “‘We’re small now. But we’re going to build a much larger organization. So, come along for the journey. Because there’s opportunity for growth and advancement.’”<h2>A Service-Focused Mindset</h2>Founded in 2008, UWRG has built and tweaked its system and model for nearly two decades. At the heart of that model lies one very simple but crucial element: service.&nbsp;Most of its work involves residential properties, so customers are often dealing with one of the most stressful moments of their lives. A successful franchise owner needs to approach those situations with a service-oriented mindset. In these moments, it’s important to try to view revenue as the byproduct of genuinely helping people restore their homes.&nbsp;“For most people, the home is the largest investment they’ve made. So, when something bad happens, they call us,” Moore said. “Our top franchise owners can sense that and want to help people feel whole again. They want to help them restore that large investment.”<h2>Coachable and Open to Innovation</h2>Being coachable and willing to learn from corporate training, peers and the franchise system itself sets high-performing franchise owners apart. By adopting best practices and exploring new tools, including emerging technologies like AI, even those with industry experience can benefit. An openness to continually improving can help franchise operators at the local level stay competitive while contributing innovative ideas more broadly.UWRG encourages franchise owners to innovate within the framework of national branding and operational guidelines. Creative problem-solving is valued and often adopted systemwide when proven effective.&nbsp;Franchise owners who can balance adherence to the brand with thoughtful innovation can help shape the way the business operates regardless of market.<h2>Prepare for a Challenge</h2>Getting any new business off the ground can be a challenge, especially early on. As with most new businesses, running a UWRG franchise can be demanding. Emergency services operate around the clock, requiring both flexibility and commitment. Therefore, research and preparation are essential for anyone considering joining the network. But the UWRG franchise model offers a unique advantage: the independence of entrepreneurship paired with extensive support.“Over time, it gets easier and better,” Moore said. “But it requires a fair amount of work in the beginning.”<h2>The Franchise Owner Who Thrives</h2>The combination of resourcefulness, leadership, empathy and a willingness to learn defines the type of entrepreneur who will thrive within United Water Restoration Group. For those ready to embrace the challenges and rewards of the restoration business, the franchisor offers a proven system ready to help build a resilient, service-oriented business capable of making a meaningful impact at the local level.“Success lies on the other side of hard work, determination and consistent effort toward a clear goal,” Moore said. “I love the franchise business model. You can be in business&nbsp;for&nbsp;yourself, but not&nbsp;by&nbsp;yourself. You always have support and you always have someone you can call for advice or solutions to a problem.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 to $700,000. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/">https://uwrgfranchise.com/investment-opportunities/</a>.

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What It Takes to Succeed: Top Qualities United Water Restoration Group Looks for in Franchise Owners

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When first-time business owners consider leaving a familiar job for entrepreneurship, the biggest question is often the simplest: Will I have the support I need to succeed? For&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a> franchisees, that is the brand’s strongest promise. And for first-time owner and Air Force veteran&nbsp;<a href="https://www.linkedin.com/in/nathan-sherman-912833333/">Nathan Sherman</a>, that promise shaped the entire direction of his career.Sherman entered franchising when he and his wife planned a move to a lower-income region. He needed a business that could replace his salary, offer a stable model and give him the chance to make a difference in the community. Like most first-time owners, he started with a franchise broker and explored a wide range of industries. His initial search didn’t include&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> and his earliest conversations with other brands left him uneasy. Nothing clicked until a chance moment in a grocery store parking lot, when a UWRG van pulled up beside him.“I started doing a little bit of digging and I'm so grateful I went with them,” Sherman said. “I very much got the feeling with the other restoration services that I would be out on my own. With UWRG, I had the full support of the staffing behind me down at corporate.”<h2>A Franchise Built for Beginners</h2>Sherman had never worked in restoration. What attracted him to UWRG was a simple combination of practicality and purpose. He liked the low overhead and the flexibility to operate without a storefront. He also wanted his work to matter. “I actually want to do something that makes a difference,” he said. Restoration offered a direct way to help families in distress, aligning with his background as a veteran who values service and community.Still, the deciding factor was support. Sherman compared UWRG to other franchise systems and immediately saw a difference. “I could call the team anytime,” he said. “They were always there.”For first-time business owners, that level of hands-on backing can determine whether the transition into entrepreneurship feels overwhelming or achievable.<h2>A Comprehensive Training Program That Meets Beginners Where They Are</h2>UWRG was built with new owners in mind. The brand’s system includes 80 hours of training at corporate headquarters, 32 hours of hands-on training, required industry certifications and structured learning in accounting, estimating, bookkeeping, production management software and more.Sherman entered the system with no restoration background, and he says the training and the advice that came with it made all the difference. “They give you a road map, and it’s up to you whether you listen to it or not,” he said. “Anything that I listened to them on, I did great in. Anything that I didn’t, that was on me.”The structure UWRG provides, including a detailed operations manual, field support, marketing assistance and remote support from corporate, gives new owners a clear blueprint to follow. For someone launching a business for the first time, having a roadmap that outlines every procedure, every standard and every operational step can reduce the fear of the unknown.<h2>Real-Time Support When Challenges Arise</h2>The biggest learning curve for first-time restoration owners is often the insurance process. Sherman said that going into business without guidance would have been overwhelming. “You would be losing 70% of every single ticket,” he said, noting that UWRG provides tools to help new owners learn how to navigate insurance and protect both the business and the customer.He emphasizes how critical the corporate team was in his early days. “Even in my initial jobs where I didn’t really know what I was doing, they would always give me a call back and walk me through things,” he said. “I never felt like I was a burden if I had to ask questions.”That responsiveness matters, especially for new entrepreneurs who have never run a business before.<h2>A Veteran’s Transition to Ownership</h2>Sherman’s military background shaped how he approached business ownership. He joined the service out of a sense of duty, not for benefits, and the lessons he learned including leadership, structure and people development, directly influence how he runs his franchise. He found a culture at UWRG that mirrored what he valued most from his military experience. “I never felt like I was here on my own,” he said. At the same time, his office in Hickory, North Carolina, has developed its own tight-knit environment. “Everybody loves coming to work and loves their job,” he said. “[That culture] doesn’t really exist in the private sector much and we have that here, due in part to UWRG corporate.”For veterans exploring franchising for the first time, Sherman believes that understanding the realities of business ownership, especially the 24/7 nature of restoration, is essential. But with the right expectations and support, it can be a strong fit.<h2>Is United Water Restoration Group the Right Choice for First-Time Owners?</h2>Sherman’s experience points to what makes UWRG a great choice for new entrepreneurs: a structured system, responsive corporate support, clear operational guidance and a culture built on helping families when they need it most.“I wouldn’t have anything if it weren’t for them,” Sherman said.For first-time owners who want a business they can learn, a system they can rely on and a mission grounded in service, United Water Restoration Group offers a model built for beginners and strengthened by the kind of support that makes business ownership feel achievable from day one.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration.">https://1851franchise.com/unitedwaterrestoration.</a>&nbsp;

image of water restoration group Air Force veteran Nathan Sherman

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<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> ended a strong year on solid footing. The brand expanded its footprint in California and the Midwest, adopted new technology and continued supporting local franchise owners while laying the foundation for a momentous 2026.&nbsp;The launch of a digital marketing dashboard as well as a financial benchmarking platform delivered measurable results in 2025, setting the table for a tech-driven, highly supported franchise system heading into the new year.&nbsp;“Overall, it was a strong year,” said&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> President&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>. “We added a number of locations, and they’re opening stronger than in the past, which creates significant opportunity moving forward.”<h2>Expanding the Footprint: Midwest Strengthens, California Grows</h2>2025 growth wasn’t focused in a single region, with UWRG focusing on California, the Northeast and Midwest as specific areas of attention this year.A franchise thrives when a strong, dependable system is in place, driven by franchisor support. That support is a priority for UWRG as the new year nears, with a goal of allocating more time to each operator thanks to the promotion of a new franchise business coach.“We’re excited about 2026. We just had an internal promotion for someone to become a franchise business coach. We only had one before, and his time was getting stretched thin as we added more locations. He’s going from trying to support 40-plus locations down to 20. And the other coach will have 20 as well. So, each franchise owner will get a lot more individual attention,” Moore said. “We have a regimented program of what they’ll cover on each monthly visit: basics of the business, reviewing the P&amp;L to ensure we’re on the right track for good financial health, key metrics, people and any other open items.”<h2>New Tools Roll Out: Dashboards and Benchmarking</h2>2025 also marked a significant step forward in terms of system technology. UWRG launched a digital marketing dashboard early in 2025, delivering franchise owners a centralized view of critical metrics, as well as a new financial benchmarking platform.&nbsp;The impact was measurable, delivering consolidation which rendered simpler, more consistent performance management.&nbsp;“The digital marketing dashboards were a huge hit. They put all the digital metrics in one place for our franchises. And even though the industry’s been flat, we did see a jump in our digital leads this year. I think that was attributable to the dashboard and our franchises getting better at managing that part of their business,” Moore said. “The financial performance platform took a while to calibrate. We have that in place now and franchises can take a quick look at their P&amp;L. And with the franchise business coaches making it the first thing we cover in every monthly meeting, it puts front and center our goal: to have healthy, profitable franchises. That’s how we start every meeting.”<h2>A New Job Software Platform—and More AI Ahead</h2>2026 will mark a full transition to Albiware, a new job-management platform that aligns more closely with modern user expectations. UWRG is also continually navigating the brisk onset of tech, further exploring how artificial intelligence can help streamline operations.&nbsp;“We are looking to see how we can leverage AI in our platforms. We’re excited that some of the platforms in our tech stack available to franchises already have that built in,” Moore said. “I think we made some smart choices in terms of partners. We’re excited about that and about other ways we can leverage technology to work more efficiently and stay a step ahead.”<h2>Stronger Foundations, Bigger Opportunities Ahead</h2>While 2025 proved to be a challenging year in the restoration services sector, UWRG persevered. Focused expansion drove growth in California, the Northeast and Midwest while the roll out of new dashboards and financial benchmarking delivered concrete results, shining a light toward a 2026 where further utilization of tech and even greater support of franchise owners will be significant UWRG hallmarks.“We strengthened our footprint in the Midwest with three more locations in Ohio and Michigan. That’s exciting. We have two more franchises coming on board in California. And we’re continuing to get a lot of interest there. Obviously, that’s a huge state, so there’s a lot of opportunity,” Moore said. “I’m excited for our franchises and the support they will receive in 2026 based on the additional investment we made in personnel.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 - $700,000. For more information on franchising, visit https://uwrgfranchise.com/investment-opportunities/

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