ORMOND BEACH, Fla. — United Water Restoration Group (UWRG) kept its growth steady through the third quarter of 2025, adding new franchise owners, opening more doors and finishing major technology upgrades that are now helping local teams run stronger businesses.

Two new locations launched during the quarter — one in Asheville, North Carolina, and another in Iowa City, Iowa. Both opened late in the summer and have been off to fast starts. “Our Asheville location opened at the end of August and they've been busy enough that they already purchased their second van,” said Bob Moore, President of UWRG.

Franchise development continued on pace as well. UWRG signed four new agreements this quarter, adding markets in Indio and Sacramento, California, Cincinnati, Ohio, along with another territory in Pearland, Texas. While Pearland isn’t new to the brand, it expands UWRG’s reach in the Houston area.

Moore says these numbers reflect steady, meaningful growth in a year that’s been a little more challenging for the home-services industry, thanks in part to fewer natural disasters. “While overall claim volumes have been lower industry-wide, our franchise owners are continuing to deliver strong performance,” he said. “We’ve also welcomed an influx of talented technicians from smaller companies, which has strengthened our teams and expanded our capacity. In a softer market, our network is proving its resilience and ability to thrive.”

Internally, several major system improvements reached full implementation during Q3. The digital marketing dashboard, first announced earlier this year, is now fully active and giving franchise owners clear data on advertising results, leads and customer engagement. UWRG also completed the rollout of its financial benchmarking platform, which lets owners compare profit and cost data with others in the system. "Those are both big wins,” Moore said. 

UWRG’s digital marketing success has also gained outside attention. Turner Kuell, the company’s director of digital marketing, was invited to speak at Agentic Marketing Platform Birdeye’s annual conference about how UWRG uses the platform to increase customer reviews and boost online reputation.

The development team remains focused on California, the Midwest and the Northeast for the rest of the year, where several promising candidates are in late-stage discussions. "California is a huge state, so we would love to add quite a few more locations there," Moore said.  

As the company prepares for the final stretch of 2025, the goal is to finish strong and get ready for what’s next. 

"We'll begin to set our sights on 2026 and set goals as a team," Moore said. "We're also considering a change in our job software, which will likely be decided in Q4. The test is going really really well." 

With new locations open, additional signings secured and technology systems now fully online, UWRG continues to build on its mission to help more home and business owners restore their properties with confidence.

About United Water Restoration Group

Since 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction. 

The initial investment to open and begin operation ranges from $300,000 - $700,000. For more information on franchising, visit https://uwrgfranchise.com/investment-opportunities/.