United Water Restoration Group isn’t just keeping up with changes in the restoration industry — it’s planning several steps ahead. With demand on the rise due to shifting weather patterns, infrastructure concerns and ongoing changes in the insurance landscape, the brand is building momentum and laying the groundwork for long-term growth.
Building on a stable 2024, UWRG kicked off 2025 with fresh energy and focus. Eight new franchise agreements were signed in the first half of the year, and several more are close to finalizing funding. While the industry often sees a bump during hurricane season or after natural disasters, this year’s growth has come without the benefit of major weather events.
“We really haven’t had any weather events yet this year,” said Bob Moore, vice president of franchise operations. “So it’s back to just the good local marketing and strong digital marketing presence that has helped fuel the positive growth.”
Moore says the team is focused on growing deliberately — supporting each new Franchise Owner with training, onboarding and tools to help them start strong. Two new locations have opened so far this year, and a new owner has taken over the brand’s highest-volume location in Charlotte, a transition Moore believes will push that business even further.
“He’s a Charlotte native with a lot of contacts,” Moore said. “It was already a strong location, but we’re excited to see what he can do with it.”
Another milestone came with the sale of UWRG’s first franchise in Iowa. Expansion into the Midwest signals the brand’s commitment to entering new, underserved regions. Moore noted that markets like Chicago, Boston, Phoenix and Las Vegas are also high on the priority list as the team works to increase brand visibility.
Technology has been a key part of UWRG’s evolution. The brand recently launched a digital dashboard that gives Franchise Owners access to marketing data, from lead performance to local rankings. A separate platform helps owners evaluate their profit and loss statements by comparing their numbers to similar locations across the system.
“It helps them self-coach,” Moore said. “How is my cost structure compared to others? Where can I improve? And for us on the support team, we no longer have to dig through old files to get a clear picture. The data is right there, which makes our coaching more efficient.”
The rollout has included training and guidance to ensure Franchise Owners are entering data correctly and consistently — something Moore says is essential for the platforms to deliver useful insights.
Artificial intelligence is also playing a growing role in the company’s day-to-day operations. In addition to using AI for data analysis and call evaluation, UWRG has developed interactive tools for field technicians. These include custom-built AI personas — each representing a specific type of restoration service — that provide on-demand answers based on IICRC standards.
“If a technician in the field has a question, they can call, text or type it into the platform and get an answer instantly,” Moore said. “And the voice doesn’t sound like a computer at all.”
Sales training tools powered by AI are also in the works. Franchise Owners will soon be able to practice their pitch with simulated, scenario-based calls designed to sharpen their skills.
Internally, Moore’s team has adopted Slack to cut down on email traffic and improve communication across remote and in-office employees. While less flashy than AI, he said it’s already making a noticeable impact on productivity.
Looking ahead, UWRG is preparing to roll out a refreshed brand message. The logo isn’t changing, but the way the company talks about itself is. Moore said the project is focused on clarity — helping both customers and referral sources understand what makes the brand different.
“It’s about a unified message that resonates,” he said. “What makes us stand out when someone’s looking for a restoration company? That’s what we’re zeroing in on.”
While the company is always ready to respond to big storms and infrastructure failures, Moore said many of its Franchise Owners are kept just as busy by smaller, more unpredictable events — everything from flash floods to burst pipes caused by DIY mishaps or shoddy installations.
He recalled a recent incident where a Franchise Owner’s territory was hit by nearly nine inches of rain in under two hours. The damage was immediate, despite the absence of a named storm or official weather alert.
“It was just a freak combination of weather fronts,” Moore said. “Dumped a bunch of rain and then moved on. But it created a ton of work.”
Those situations, along with aging buildings and labor shortages in the trades, continue to drive strong demand across UWRG’s system. The focus now is on meeting that demand with the right people, tools and support in place — and making sure the next phase of growth is as strategic as it is sustainable.
“Any brand gets excited about new marketing initiatives people can get behind,” Moore said. “It gives us a lot to look forward to.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/unitedwaterrestoration.
United Water Restoration Group
SPONSORED
With new tech, expanded training and strategic market moves, UWRG is adapting to industry shifts and preparing its Franchise Owners for long-term success.
United Water Restoration Group isn’t just keeping up with changes in the restoration industry — it’s planning several steps ahead. With demand on the rise due to shifting weather patterns, infrastructure concerns and ongoing changes in the insurance landscape, the brand is building momentum and laying the groundwork for long-term growth.
Building on a stable 2024, UWRG kicked off 2025 with fresh energy and focus. Eight new franchise agreements were signed in the first half of the year, and several more are close to finalizing funding. While the industry often sees a bump during hurricane season or after natural disasters, this year’s growth has come without the benefit of major weather events.
“We really haven’t had any weather events yet this year,” said Bob Moore, vice president of franchise operations. “So it’s back to just the good local marketing and strong digital marketing presence that has helped fuel the positive growth.”
Moore says the team is focused on growing deliberately — supporting each new Franchise Owner with training, onboarding and tools to help them start strong. Two new locations have opened so far this year, and a new owner has taken over the brand’s highest-volume location in Charlotte, a transition Moore believes will push that business even further.
“He’s a Charlotte native with a lot of contacts,” Moore said. “It was already a strong location, but we’re excited to see what he can do with it.”
Another milestone came with the sale of UWRG’s first franchise in Iowa. Expansion into the Midwest signals the brand’s commitment to entering new, underserved regions. Moore noted that markets like Chicago, Boston, Phoenix and Las Vegas are also high on the priority list as the team works to increase brand visibility.
Technology has been a key part of UWRG’s evolution. The brand recently launched a digital dashboard that gives Franchise Owners access to marketing data, from lead performance to local rankings. A separate platform helps owners evaluate their profit and loss statements by comparing their numbers to similar locations across the system.
“It helps them self-coach,” Moore said. “How is my cost structure compared to others? Where can I improve? And for us on the support team, we no longer have to dig through old files to get a clear picture. The data is right there, which makes our coaching more efficient.”
The rollout has included training and guidance to ensure Franchise Owners are entering data correctly and consistently — something Moore says is essential for the platforms to deliver useful insights.
Artificial intelligence is also playing a growing role in the company’s day-to-day operations. In addition to using AI for data analysis and call evaluation, UWRG has developed interactive tools for field technicians. These include custom-built AI personas — each representing a specific type of restoration service — that provide on-demand answers based on IICRC standards.
“If a technician in the field has a question, they can call, text or type it into the platform and get an answer instantly,” Moore said. “And the voice doesn’t sound like a computer at all.”
Sales training tools powered by AI are also in the works. Franchise Owners will soon be able to practice their pitch with simulated, scenario-based calls designed to sharpen their skills.
Internally, Moore’s team has adopted Slack to cut down on email traffic and improve communication across remote and in-office employees. While less flashy than AI, he said it’s already making a noticeable impact on productivity.
Looking ahead, UWRG is preparing to roll out a refreshed brand message. The logo isn’t changing, but the way the company talks about itself is. Moore said the project is focused on clarity — helping both customers and referral sources understand what makes the brand different.
“It’s about a unified message that resonates,” he said. “What makes us stand out when someone’s looking for a restoration company? That’s what we’re zeroing in on.”
While the company is always ready to respond to big storms and infrastructure failures, Moore said many of its Franchise Owners are kept just as busy by smaller, more unpredictable events — everything from flash floods to burst pipes caused by DIY mishaps or shoddy installations.
He recalled a recent incident where a Franchise Owner’s territory was hit by nearly nine inches of rain in under two hours. The damage was immediate, despite the absence of a named storm or official weather alert.
“It was just a freak combination of weather fronts,” Moore said. “Dumped a bunch of rain and then moved on. But it created a ton of work.”
Those situations, along with aging buildings and labor shortages in the trades, continue to drive strong demand across UWRG’s system. The focus now is on meeting that demand with the right people, tools and support in place — and making sure the next phase of growth is as strategic as it is sustainable.
“Any brand gets excited about new marketing initiatives people can get behind,” Moore said. “It gives us a lot to look forward to.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/unitedwaterrestoration.
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