United Water Restoration Group (UWRG) is making bold moves to ensure franchisees are equipped with real-time insights and tools to grow their businesses — and the results are already making an impact.
With a strategic focus on technology and transparency, the Florida-based restoration franchise has rolled out an all-in-one dashboard that puts data, insights and AI-powered recommendations right at franchisees’ fingertips.
“Overall, as a strategy, what we're trying to do is ensure that our franchises are kept up to date with technology,” said Chrissy Gregory, vice president of franchise operations. “We want to make sure we understand that technology ultimately benefits what we're doing, and that as a team, we're always testing and looking out for the next big thing — while also being cautious not to just jump on a bandwagon.”
That strategy comes to life in a new platform developed by Turner Kuell, director of digital marketing. The system is designed to unify scattered metrics and empower franchisees to make faster, smarter decisions without relying on third-party agencies for answers.
“I personally believe that you should have an idea of how well your campaigns are doing, have visibility into your insights, and not have to rely on agencies or even me to get your metrics right,” Kuell said. “So, when you go out and you do a new pay-per-click campaign, having instant visibility into that and being able to see your ad spend, return on your ad spend and how many leads you're getting without having to get it through a third-party source is just huge to me.”
In addition to marketing metrics, the dashboard surfaces detailed financial and operational data — from revenue breakdowns to labor costs and digital marketing spend — all pulled directly from QuickBooks and other platforms. It gives franchisees a clear view of their gross and operational profit, benchmarks from across the system and even national industry standards.
“This is essentially giving them much more information than they've ever had on the financial and operational side of their business,” Kuell said. “We've never had this information before, so this is going to be a pretty big deal.”
Gregory says the financial component is still rolling out in phases, but once complete, it will allow franchisees to see their actual ROI on marketing spend using real numbers, not just rough estimates.
“To be able to have, right at your fingertips, an ROI of that metric on digital spend — which, in a lot of different aspects, is kind of this magical number that nobody's really sure where it comes from,” she said. “Once this is completely rolled out, they'll be able to see the ROI on their digital marketing efforts.”
Beyond transparency, the dashboard gives franchisees a way to hold their vendors accountable.
“We have so many franchises that aren't necessarily versed in the digital space, and so an SEO management company could tell them a lot of things,” Gregory said. “They can give them a lot of lip service, whereas this dashboard now really kind of levels the playing field.”
According to Kuell, the new system has already helped at least one franchisee course correct a costly marketing campaign.
“He thought his lead cost was always going to be high and just accepted that,” Kuell said. “Once we saw that he was 30 percent above our system average, we immediately flagged it and got the agency to make changes to improve his cost per lead. Before the dashboard, he was totally blind to that.”
That kind of visibility, Kuell says, drives better decision-making and leads to better support.
“When the data is right in front of them, it encourages action,” he said. “And a lot of the time, that action is calling me or Chrissy.”
UWRG built the dashboard to evolve, with more than 100 integrations already available and a strong focus on futureproofing.
“We know our tech stack isn’t going to be static — no company’s should be,” Kuell said. “So, we tried to futureproof this the best we could. We’re always trying to add new, innovative tools to help our franchisees succeed.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/unitedwaterrestoration.
United Water Restoration Group
SPONSORED
UWRG’s new dashboard gives franchisees deeper visibility into marketing, operations and financials, helping them make faster, more informed business decisions.
United Water Restoration Group (UWRG) is making bold moves to ensure franchisees are equipped with real-time insights and tools to grow their businesses — and the results are already making an impact.
With a strategic focus on technology and transparency, the Florida-based restoration franchise has rolled out an all-in-one dashboard that puts data, insights and AI-powered recommendations right at franchisees’ fingertips.
“Overall, as a strategy, what we're trying to do is ensure that our franchises are kept up to date with technology,” said Chrissy Gregory, vice president of franchise operations. “We want to make sure we understand that technology ultimately benefits what we're doing, and that as a team, we're always testing and looking out for the next big thing — while also being cautious not to just jump on a bandwagon.”
That strategy comes to life in a new platform developed by Turner Kuell, director of digital marketing. The system is designed to unify scattered metrics and empower franchisees to make faster, smarter decisions without relying on third-party agencies for answers.
“I personally believe that you should have an idea of how well your campaigns are doing, have visibility into your insights, and not have to rely on agencies or even me to get your metrics right,” Kuell said. “So, when you go out and you do a new pay-per-click campaign, having instant visibility into that and being able to see your ad spend, return on your ad spend and how many leads you're getting without having to get it through a third-party source is just huge to me.”
In addition to marketing metrics, the dashboard surfaces detailed financial and operational data — from revenue breakdowns to labor costs and digital marketing spend — all pulled directly from QuickBooks and other platforms. It gives franchisees a clear view of their gross and operational profit, benchmarks from across the system and even national industry standards.
“This is essentially giving them much more information than they've ever had on the financial and operational side of their business,” Kuell said. “We've never had this information before, so this is going to be a pretty big deal.”
Gregory says the financial component is still rolling out in phases, but once complete, it will allow franchisees to see their actual ROI on marketing spend using real numbers, not just rough estimates.
“To be able to have, right at your fingertips, an ROI of that metric on digital spend — which, in a lot of different aspects, is kind of this magical number that nobody's really sure where it comes from,” she said. “Once this is completely rolled out, they'll be able to see the ROI on their digital marketing efforts.”
Beyond transparency, the dashboard gives franchisees a way to hold their vendors accountable.
“We have so many franchises that aren't necessarily versed in the digital space, and so an SEO management company could tell them a lot of things,” Gregory said. “They can give them a lot of lip service, whereas this dashboard now really kind of levels the playing field.”
According to Kuell, the new system has already helped at least one franchisee course correct a costly marketing campaign.
“He thought his lead cost was always going to be high and just accepted that,” Kuell said. “Once we saw that he was 30 percent above our system average, we immediately flagged it and got the agency to make changes to improve his cost per lead. Before the dashboard, he was totally blind to that.”
That kind of visibility, Kuell says, drives better decision-making and leads to better support.
“When the data is right in front of them, it encourages action,” he said. “And a lot of the time, that action is calling me or Chrissy.”
UWRG built the dashboard to evolve, with more than 100 integrations already available and a strong focus on futureproofing.
“We know our tech stack isn’t going to be static — no company’s should be,” Kuell said. “So, we tried to futureproof this the best we could. We’re always trying to add new, innovative tools to help our franchisees succeed.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/unitedwaterrestoration.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
