United Water Restoration Group

<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-targets-chicago-for-franchise-development-2720210" target="_blank" rel="nofollow">United Water Restoration Group</a> (UWRG), the 82-territory franchise brand that has provided premier restoration and reconstruction services for nearly 15 years, is accelerating growth to meet growing demand as extreme weather patterns increase. The brand has identified Chicago as&nbsp;a prime market for development and is seeking skilled franchise owners to lead expansion in the Windy City.&nbsp;<a href="https://www.linkedin.com/in/bob-moore/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-targets-chicago-for-franchise-development-2720210" target="_blank" rel="nofollow">Bob Moore</a>, Vice President of Development &amp; Operations at&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a>, says that his team is gearing up for expansion across several major metropolitan areas, with Chicago being a significant city for the brand to grow.&nbsp;&nbsp;“Chicago is a great opportunity and natural fit for UWRG,” he said. “There are a lot of types of dated housing and infrastructure, particularly in the suburbs. Plus, with all the cold weather they have, frozen pipes are extremely common.”Chicago winters are known for being particularly cold. In 2021, the&nbsp;<a href="https://www.currentresults.com/Yearly-Weather/USA/IL/Chicago/extreme-annual-chicago-low-temperature.php?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-targets-chicago-for-franchise-development-2720210" target="_blank" rel="nofollow">lowest recorded temperature</a> in the city was -6 degrees Fahrenheit. For pipes to freeze,&nbsp;<a href="https://www.consumerreports.org/home-maintenance-repairs/how-to-keep-pipes-from-freezing-a2277945570/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-targets-chicago-for-franchise-development-2720210" target="_blank" rel="nofollow">research</a> from the&nbsp;<a href="http://disastersafety.org/wp-content/uploads/Freezing-Bursting-Pipes_IBHS-White.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-targets-chicago-for-franchise-development-2720210" target="_blank" rel="nofollow">Building Research Council at the University of Illinois</a> shows that the “temperature alert threshold” is 20 degrees Fahrenheit — especially for those with uninsulated pipes running through an uninsulated space. Chicago temperatures can often fall into that range during the winter months.&nbsp;The 24/7, full-service restoration company also specializes in water damage mitigation, mold remediation, fire and smoke damage restoration, reconstruction, sewage, flood, and disaster response while delivering a best-in-class customer experience to residential and commercial customers.In addition to weather concerns, Moore noted that Chicago’s diverse population and neighborhoods also make it an excellent fit for the franchise.&nbsp;“The city has a history of having really hard-working people out there,” he said. “They are also very focused on helping their communities and being involved. Our most successful Franchise Owners tend to have that kind of mindset of helping serve people. When customers call, they are looking for a professional, responsive company that understands the urgency of their issue.&nbsp; So I think that Chicago would be a really good fit.”&nbsp;With Chicago being a completely open territory for the brand, there’s plenty of opportunity for the right franchisees. In the Chicagoland metro area, UWRG aims to have around 15 to 20 locations, with upwards of 150 to 200 employees in total, within the next two years.&nbsp;Franchise Owners do not necessarily need experience in restoration or have a home-services background. Instead, UWRG is looking for owners with sales, management, business development or leadership skills. They should also be willing to provide outstanding customer service, be dependable and possess empathy.&nbsp;“Our owners are incredibly empathetic and always put the homeowner or business owner that we're serving first,” said Moore.Ownership would also be a great opportunity for anyone in the Chicago area that is in the remodeling or construction business. Franchising with UWRG, which has proven to be a recession-resistant business, is a surefire way to even out a potential downturn in the event of an economic crisis.&nbsp;Franchisees can expect plenty of corporate support as well as hands-on training. UWRG has eight dedicated franchise support employees for its current network of 25 owners — an almost unheard-of ratio.&nbsp;The total initial investment to open and begin operation ranges from $159,342–$441,874. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=united-water-restoration-group-targets-chicago-for-franchise-development-2720210" target="_blank" rel="nofollow">https://uwrgfranchise.com/investment-opportunities/</a> or <a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

United Water Restoration Group | Franchise Development in Chicago | 1851 Franchise

1851 Franchise

The full-service restoration franchise is looking to open at least 15 locations, building upon its current 82 territories.

This brand page has been paid for by UNITED WATER RESTORATION GROUP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

United Water Restoration Group Targets Chicago for Franchise Development

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<a href="https://www.linkedin.com/in/chrissy-gregory-258bb4b/">Chrissy Gregory</a> spent years helping restoration franchise owners grow their businesses. As vice president of franchise operations at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> (UWRG), she worked closely with operators across the system to strengthen operations and scale their locations.In 2024, Gregory decided to apply that experience to a business of her own. An opportunity to purchase a&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a> franchise in Port St. Lucie, Florida, aligned with a goal she had carried since childhood. Gregory moved into ownership while continuing her leadership role with the brand. Within a year, the location became a record-setting performer.Gregory’s interest in restoration developed during a long career in home services and a desire to help people. Homeowners often contact restoration professionals after sudden property damage. Clear guidance can bring stability during a stressful time.“I was attracted to the restoration industry because of the ability to help people in some of their worst times,” Gregory said. “My entire career has been in the home service industry, but it really wasn't until I got a taste of restoration that I said, ‘Oh, this is what I'm supposed to do. This is what I'm meant for.”<h2>Applying Corporate Experience to Ownership</h2>Gregory joined UWRG’s leadership team to help franchise owners improve their businesses. Her role placed her close to the operational realities of running a restoration company.“What really drew me to UWRG is kind of the same sense but on the franchise owner side,” Gregory said. “I very much have an entrepreneurial spirit. I knew since I was a kid that I wanted to own my own business.”Owning a franchise also meant applying the same guidance she had spent years giving to other franchisees. Gregory explained that working on the corporate side creates accountability, since leaders who advise owners must also follow the same operational practices themselves.UWRG supported Gregory’s move into ownership while allowing her to maintain her leadership role with the company. Company leadership allowed Gregory to keep both responsibilities rather than requiring her to choose between them.“The best way they've supported me is by having faith in me to maintain the vice president position as well as ownership of a location. They really had the belief in me that I could be an owner who managed the business from a true owner perspective,” Gregory said.<h2>Leading With a Focus on the Work</h2>Gregory has spent more than two decades working in field services, an industry where leadership roles have traditionally been held by men. Her approach has always been to focus on the work and the responsibility that comes with leading a team rather than viewing her role through the lens of gender.“I’ve never really separated myself,” Gregory said. “To me, it’s just about getting the job done. I’ve been in the field services industry for over 20 years, and I never saw it that way. It was apparent to me that other people might have seen it that way, but I just kept moving on. Got a job to do.”However, Gregory understands that her leadership may encourage other women to enter the industry. Recognition as a role model is meaningful, though she believes results ultimately speak louder than labels.“For those who do look at it that way, is it nice to be a role model? Yes,” Gregory said. “But the job I do speaks for itself.”Women considering restoration or entrepreneurship should focus on the work rather than on their gender and prepare for the industry's demanding nature. The restoration business operates around the clock, which requires a willingness to embrace a 24/7 lifestyle. Business ownership also means stepping into whatever role the company needs at any given time.“Understand that you are the person who fills any open holes,” Gregory said. “If marketing’s not doing well, you’re now the marketer. If field services are not doing well, you’re now in the field. If bookkeeping is not doing well, you now have to be the one to figure that out.”Gregory’s Port St. Lucie location is proof that the strategies she once helped other franchise owners implement can also drive results in her own operation.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration.">https://1851franchise.com/unitedwaterrestoration.</a>&nbsp;

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The United Water Restoration Group executive-turned-franchise owner quickly built a top-performing location while continuing to support franchisees in her role.

Chrissy Gregory Shows What Leadership Looks Like for Women in the Restoration Industry

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When a home or business is affected by water, fire, mold, or storm damage, the problem is not only structural. For many people, it also brings stress and uncertainty.<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> (UWRG) has built its approach: helping customers plan for the unplanned. From the first phone call through project completion, the brand focuses on bringing clarity, structure and support to situations that feel anything but predictable.Here’s how that approach comes to life at every stage of the customer experience.<h2>A Calm, Empathetic First Call</h2>The restoration process usually begins at a difficult moment.&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore,</a> President of&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">UWRG</a>, said teams are trained to recognize that callers may be overwhelmed or unsure of what to do. This first interaction is designed to quickly bring a sense of control to an otherwise chaotic moment, the first step in helping customers plan for what comes next.“One of the things that we really focus on is being very empathetic when that first call comes in,” he said. “It usually means something bad has happened either to the homeowner or the business owner.”Teams work to gather the information they need while also helping the caller feel more at ease. The goal is to convey that UWRG has the situation under control and is there to help.During that initial call, UWRG confirms everyone is safe, collects details about what occurred, and determines whether immediate steps are needed. If a water source has not been shut off, for example, the team can help connect the customer with a plumber.Setting expectations is also part of the conversation.“We try to set an accurate expectation about how long it is until someone can get on site,” Moore said. “That person will be reaching out to them and giving them a call to let them know they are on the way.”<h2>On-Site Assessment and Clear Education</h2>Once a technician arrives, the focus turns to understanding the full scope of the damage. When possible, teams walk customers through what they are seeing and explain how different types of damage can affect a property. By breaking down what happened and what comes next, UWRG helps customers move from uncertainty to a clear, actionable plan.“A big part of what we do is educating that homeowner or business owner on the current status of their property and the impact of what just happened,” Moore said.Many customers have never worked with a restoration company before. That lack of familiarity can make the situation feel worse.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/how-united-water-restoration-group-creates-lasting-client-relationships-by-prioritizing-trust-and-quality-service-in-restoration-2730506">UWRG aims to take the mystery out of how the customer can move on from the disaster</a>.&nbsp;“Having that person show up at the site, educate them on the process, talk them through what that job would look like, how long it would possibly take, and take them through to the end is very helpful,” said Moore.<h2>Acting as an Advocate for the Customer</h2>For many customers, navigating insurance is one of the most unpredictable parts of the process. UWRG’s role as an advocate helps bring structure to that uncertainty.“We also want to act as advocates for them,” Moore said. “Because they often don’t know anything about the process or what they need to do.”UWRG works closely with insurance carriers when necessary. However, Moore said the brand’s primary responsibility remains with the property owner. That message helps customers feel they have someone on their side during a challenging situation.<h2>Consistency Across the System</h2>Delivering a positive experience requires consistency across locations.“That consistency starts with that initial training and really stresses the key points,” Moore said.The brand also reviews recorded calls and monitors performance. If a location’s closing rate declines, teams may listen to initial calls to identify areas for improvement. Those tools allow UWRG to address issues early and maintain service standards across the system.<h2>Communication That Fits the Customer</h2>Clear communication continues throughout the job. Some updates are automated through UWRG’s technology. Others are handled directly by local teams.“We have some customers that say, ‘Phone calls just don’t work for me, I’m very busy, I prefer text messages.’ We make those notes in our system and act accordingly,” said Moore.&nbsp;Whether by phone or text, customers know who is coming, when they are arriving and what step comes next. Consistent, tailored communication ensures customers are never left guessing, a critical part of helping them feel prepared, even when the situation itself was not.<h2>Why the Customer Experience Drives Growth</h2>Ultimately, UWRG’s customer experience is designed around a simple idea: when the unexpected happens, people don’t just need restoration services, they need a partner who can help them navigate what comes next.By combining empathy, education and clear communication, the brand helps customers plan for the unplanned, and move forward with confidence. UWRG’s focus on serving the property owner first is a major driver of the brand’s expansion. Some competitors, he said, appear to prioritize relationships with insurance companies.“One of the things that we pride ourselves on is that we work for the homeowner or the business owner,” said Moore. “We see quite a bit of reviews saying things like, ‘Your team was so wonderful, they were my hero, they rescued me.”For prospective franchisees, this model demonstrates how a customer-first approach can translate into steady demand and long-term opportunity.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

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From the first call to final walkthrough, the brand brings clarity, communication and calm to life’s most unpredictable moments.

When the Unexpected Happens: How United Water Restoration Group Helps Customers Plan for the Unplanned

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United Water Restoration Group Targets Chicago for Franchise Development

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