United Water Restoration Group (UWRG), the 86-territory franchise brand that provides premier restoration and reconstruction services, has been helping home and business owners restore their properties to pre-loss condition for nearly 15 years. This year, it sees the Philadelphia market as a great opportunity for franchise development. 

Since there are no current franchisees in Philadelphia, the territory is wide open. The brand currently has locations in Northern Virginia and Maryland, which have similar demographics to the Philadelphia market and have all seen great success. With that, UWRG is looking to open 15-20 franchisees in the market.

“There’s a lot of aging homes in Philadelphia,” said Bob Moore, Vice President of Development & Operations at UWRG. “A lot of them are not well insulated, so you get quite a bit of freezing pipes every year, not to mention flooding. It’s a great place to open a restoration business.” 

Because every city in the U.S. experiences water, fire, mold, or structural damage, UWRG Franchise Owners can find success anywhere. In fact, the global disaster restoration services market is projected to be valued at $41.2 billion in 2023, with around 14,000 people in the U.S. being affected by water damage daily, per the Insurance Information Institute. In Philadelphia specifically, flooding is the number one natural hazard, according to The Wharton Risk Center. 

The city is also ranked at relatively moderate risk for earthquakes, hail, hurricanes, and landslides, and a very high risk for heat waves, ice storms, lightning, riverine flooding, strong winds, tornadoes, and winter weather. All of these disasters can cause damage to the home. UWRG not only works in water damage mitigation, but the 24/7, full-service restoration company also specializes in mold remediation, fire and smoke damage restoration, reconstruction, sewage, flood, and disaster response. 

Residents in the Philadelphia market will benefit from UWRG’s 24/7, 365 days year assistance and customer-first mentality that sets the operator apart from the competition. 

“Our owners are incredibly empathetic and work hard to take great care of the home or business owner in their time of need,” said Moore. “Our owners take great pride in communicating well with the home or business owner and their insurance provider every step of the way.”

The brand also prides itself on responsiveness. When the phone rings, UWRG knows people can be frantic because of what's happening in their homes or businesses. Whoever's on call at night takes home a fully-stocked company vehicle so they can get up and go to wherever the call came in from, no matter what time. They get up and get in the van, and they go directly to that location. That’s why UWRG looks for Franchise Owners who are interested in helping and serving others, even if they do not have experience in restoration or home services. 

“We’re a small brand, and we focus a lot on the culture of our company,” said Moore. “And we encourage our franchisees to do the same. The combination of the quality of work we do and the desire to build long-lasting relationships, not transactional relationships, really makes us different from other brands on the market.” 

Franchise Owners can also be confident that they’re entering a recession-resistant market with support from an experienced franchisor. Founded in Florida during the recession, UWRG knows that regardless of what is happening with the economy, pipes still burst, mold still grows and natural disasters still strike. Helping people recover their most valuable assets and get back to normal life after a disaster is an essential community service, and the brand has been a dominant force in the restoration industry for the last 14 years. 

The total initial investment to open and begin operation ranges from $159,342–$441,874. For more information on franchising, visit https://uwrgfranchise.com/investment-opportunities/.